• Moscow, Russian Federation, RU
  • +79269780520
  • kira.zhestkova@gmail.com
Kira Zhestkova

Kira Zhestkova

Head of marketing and loyalty

Summary

Marketing expert with IT background who has a deep experience in managing online projects since 2008.

Strengths:

  • inspiring people with ideas;
  • solving "unsolvable" issues;
  • strong in cross-team communications. 

Ready for new interesting online projects, which can make people’s life easier, more interesting and useful for others.

Work History

Work History

Head of loyalty and database marketing

Jul 2015 - Present
Nemo TV
  • Running CRM-marketing strategy
  • Building cross-device marketing analytics
  • Managing Contact Center and Telemarketing teams

Head of business unit marketing

Jun 2014 - Apr 2015
Ozon.ru
  • Responsible for growth of each shop verticals
  • Building marketing relationships with brands and major suppliers of goods
  • Responsible for paid advertising at Ozon.ru

Key Results:

  • FMCG verticals achieved  more then +100% in yearly growth
  • Ozon.ru become strategic partner with international  FMCG companies
  • Hired and build a great team of marketing managers

Head of Email marketing

Aug 2012 - May 2014
Ozon.ru
  • Responsible for Email Channel KPI Performance (Net Sales, Gross Profit, AOV)
  • Planning and managing the execution of activities inside of direct channels (Email, SMS, Loyalty program) 
  • Communications with technology suppliers and agencies 
  • Managing of IT projects on implementing a CRM-marketing platform

Key results:

  • KPI's of Email channel were over performed  by  30%
  • Have Implemented all the functionality of CRM-marketing platform

Product development manager

May 2011 - Jul 2012
CPA Network Russia

Developing products for both advertisers and publishers

* Client consulting

* Building business processes for a company

* Participation in preparation for investment round

Project manager

Sep 2008 - Apr 2011
iAGE Digital Marketing Technologies
  • Managing of online advertising products (buying traffic from different sources and monetizing it) from market research and technical specification to KPI analyzing 
  • Management of new internet-marketing technologies development 
  • Working with cross-functional teams across departments (IT, design, content & copywriting, email, media-buying) 
  • Budget, Time and Resource management throughout project life cycle 
  • Business communications with foreign clients and partners.

Education

Education

Certifications

Certifications

Machine Learning Foundations: A Case Study Approach

Nov 2015 - Jan 2016
University of Washington (via Coursera.org)

Machine Learning

Student

2014 - 2014
The Chartered Institute of Marketing (www.cim.co.uk)

CIM Masterclasses: Digital Marketing & Social Media

Email Marketing Certified

2012 - 2012
MECLABS (meclabs.com)

Marketing Experiments Professional Certification Program "Email Marketing Workshop"

Student

2012 - 2012
Econsultancy (econsultancy.com)

Cross channel communications masterclass

Student

2012 - 2012
Oratorika (oratorica.com)

The Art of Argumentation

Student

2010 - 2010
ABRT Venture Fund

The Software Business Development Educational Program "Business in Social Media"

Student

2009 - 2009
ABRT Venture Fund

The Software Entrepreneurship Educational Program "Start In Garage"

Skills

Skills

Communications

Leadership

Internet Marketing

E-commerce

Direct Marketing

CRM