Advertising professional with 15 years of account management, traditional/interactive/social media planning and placement, marketing and project management experience across multiple industries. Demonstrated success in interfacing with clients and media professionals at all levels, as well as developing systems and procedures and identifying resources to meet client media and marketing needs.
Feb 2009 - Present
Project Manager / Media Consultant
Social Media Project Manager for multiple local and regional clients, working with team responsible for: - Social Media strategy, platform selection, and asset leveraging - Blog development and publishing - Traditional Media strategy consultation - Promotion / Social / Traditional media integration
Nov 2007 - Dec 2008
Advertising Assoc. Media Strategy
Advertising Associate with primary responsibility as liaison between SunTrust and media planning and placement agency, and management of $8 million production budget and all corporate media billings • Media Manager working with media agency on media plan development and implementation • Advertising Manager for Specialty Lending lines of business. Responsibilities include coordinating creative development, online media placement, and online tracking and campaign results reporting for Education Loans, Physician Loans, Marine and RV Loan programs • Budget Supervisor with oversight on media campaign and invoice reconciliation
May 1996 - Oct 2007
Account Exec - BellSouth Acct.
Integral member of account management / media planning team responsible for oversight of multiple diverse tasks including, client agency liaison, data tracking and reporting, media buying/planning/analysis, sports and sponsorship analysis and fulfillment.