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During his career, Kipp has successfully developed and implemented online public relations and social media campaigns and plans for clients in business-to-business and business-to-consumer industries.

Kipp’s successful social media marketing and content delivery strategies have helped companies improve organic search engine rank, brand reputation, Web site traffic and customer communication. Kipp works with clients to develop custom online monitoring systems to ensure that clients are informed of online conversations taking place around their brand.

His social media marketing experience includes the development of strategy and tactics utilizing corporate blogs, podcasts, online reputation management, blogger relations, social bookmarking, microblogging platforms, RSS, social media optimization, social networks, online video sharing and other web-based forms of communication.

Work experience

Senior Account Executive

•Developed and implemented public relations and marketing plans that increased client revenue and visibility by up to 100 percent •Wrote error free news releases, biographies, articles, blog entries, podcast scripts and other public relations and marketing materials •Established a corporate blog and consulted clients on blogging as a marketing platform and search marketing tool •Designed podcasting studio and developed distribution channels to maximize the effectiveness of this new technology and to leverage it with the media to develop mainstream articles from podcast content •Developed and maintained relationships with members of local and national media, including The New York Times, USA Today, Inc., Entrepreneur, The News and Observer, Business Leader Magazine and The Triangle Business Journal, to develop positive stories featuring clients or their services •Managed dozens of projects, client requests and media inquiries daily, resulting in improved agency productivity and profitability

Social Media Marketing Manager

Howard, Merrell & Partners
  • Lead the agency's social media team, managing a team of 5 people
  • Develop and implement social media marketing campaigns for national and regional organizations
  • Created customized research methodology to determine how to best plan and execute client social media strategies
  • Implement brand and reputation monitoring systems
  • Participate in successful client education and new business presentations
  • Helped establish agency blog and conducted agency-wide training to teach staff how to blog




Kipp Bodnar teaches organizations how social web applications can be applied to help reach business objectives. Kipp is extremely passionate when he speaks.  He has devoted his career to understanding and mastering the implications of the social web and that passion is evident to his audience.   Kipp grew up in a home of educators.  This has given him a strong ability to adapt and personalize speeches, making them easily understood by any audience. His approach to speaking and teaching allows his message to resonate strongly across all members of his audience.

Kipp Bodnar's Online Content