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Work experience

Dec 2005Present

Director of Sales and Marketing

Hotel 1000


Sales / Goals

  • 2009 YTD January to May, RevPAR index of 121.5 and ADR index of 112.3 to the competitive set
  • Central figure in overall department reaching 124% of budget and Hotel reaching 108% of Total Revenue in first year of opening
  • Personal successes produced: 163% achievement of Corporate Preferred goal in first year open; with CP Average Daily Rate of $231.12 to an annual budget of $213.43
  • Exceeding group goal by 207%
  • Specialized in the 'A-List' Entertainment Market
  • Expert in luxury, leisure travel agencies

Marketing / PR / Social Media /Promotions

  • Responsible for hotel,restaurant, spa and golf club marketing, advertising and promotional efforts
  • The following marketing positions are under my report: BOKA KITCHEN + BAR, Spaahh at Hotel 1000 and a new position, Social Media and Promotion Manager
  • Implemented social media strategy for all revenue outlets, andaccountable for controlling the brand messageon each ofthese applications
  • In charge of designing social media campaigns through Twitter and Facebookwith measurable ROIs
  • Trained an entire team how to use social media, and monitoreach departmentstweets through Twaiter and Tweetdeck
  • Organize all PR activities and events, including Tweet-ups formedia and other social groups
  • Create a quarterly newsletter for all outlets to market each departments promotions
  • Identify need periods and develop marketing offers and packages to drive revenues and production
  • Manage website content and brand messaging; work closely with SEO partner to maximize visibility

Leadership / Management

  • Hired as 3rd employee in pre-opening to ramp up sales efforts for a leading luxury hotel
  • Responsible for recruiting an aggressive and hungry sales and catering team
  • Accountable for coaching and developing sales and catering team of 7,revenue team of 3,and marketing team of 3
  • Establishing individual / department goals
  • Use of various tactics to keep the team looking ahead and staying focused on hitting forecasts and budgets
  • Running activity reports and using as a tool to cross-motivate
  • Setting agendas for daily business review and weekly sales meetings
  • Assist team with productive sales calls, tradeshows and presentations
  • Manage Carino Collection: SalesConnect activity, relationships with entire team, marketing opportunities, developing leads for high-end corporate groups
  • Secure and service major media and entertainment contracts
  • Managing successful vendor relations - allowing opportunities for preferred placement, special offers, and first shot at their promotions


  • Building/managing department budget and writing the marketing plan for all IBUs (hotel, restaurant, spa, golf club, valet, and retail)
  • Complete and scrutinize month-end reporting: GM Critique, Group and Catering Pace, Sales and Catering Productivity, and Corporate Preferred Production,
  • Analyze: Smith Travel Research STR and Hotelligence reports to drive revenue opportunities


  • In-depth knowledge of: GDS / Consortia / Internet / Carino Collection / HelmsBriscoe / Preferred / Virtuoso / Tour Connection / American Fine Hotels and Resorts
  • Maintaining visible marketing within each of the above channels

Business Travel Sales Manager

  • Uncover, develop & negotiate hotel programs with global corporate accounts, involving 6-8 sales trips a year

  • 2004 President's Club winner, exceeding 125% of annual goal

  • Achieved annual goal year over year by 119-128%

  • Increased corporate average rate by approximately $30 in 2.5 years

  • Closely managed relations with Travel Managers, agencies & direct buyers - resulted in sustainable success that provoked clients to follow me to other properties


Corporate Sales Manager

Sorrento Hotel
  • Work with Preferred NAMs to negotiate national hotel contracts
  • Responsible for contracting both corporate preferred partnerships as well as groups
  • Monthly sales calls to corporations throughout US market

Director of Export

SG Corporation
  • Hired to develop international market for small food distributor
  • Built export market into USA, Australia & Japan from $0 to $600,000 in two years time
  • Started business of importing bulk sugar from Brazil and Australia against the NY Stock Exchange, as well as finished products from India, Indonesia and Thailand
  • Oversaw all transports, required import documentation and final delivery
  • Responsible for uncovering, and cultivating relations with distributors and manufacturers

National Group Sales Manager

Hotel Arts - Ritz-Carlton
  • Hired to develop group market for the West Coast, within 1 year responsible for entire USA group market - largest producing market for hotel
  • Booked $6.3M in revenue in '99 to a goal of $4.9M
  • 3-5 US sales trip & trade shows per year




Spanish - intermediate level Italian - elementary level
Lanyon, RFP Express, Uversa, Eclipse Advisors, Prolodgic, Ariba
Microsoft Surface, HotSOS, Janus Reader Boards, Market Metrix, Windows 7
Twitter, Twaiter, Tweetdeck, Tweetscan, Tweetcount, Facebook, LinkedIn, and many other Twitter Applications    
Microsoft Office, Power Point, Delphi, Market Vision, Springer Miller, Meeting Broker, Publisher  


Career in hospitalty sales from Kimtpon Hotels in San Francisco to the Ritz-Carlton Hotels in Barcelona, Spain. Currently with MTM Luxury Lodging in Seattle, WA. Part of the pre-opening team for Hotel 1000. The property resides at the top of the luxury market and is a pioneer in using technology to serve the guest. With an inate ability to solidify mutually successful partnerships, interests lie in staying at the forefront of any industry through innovative idea sharing and the use of cutting edge technology.Personal passions include staying abreast of the latest social media trends and applications, and being green.


  • 14+ years of experience in sales, account management and client negotiations
  • Proven track record to move RevShare from competitors
  • Respected as a tenacious sales person that stops at nothing to get the business
  • Strength in soliciting, negotiating and securing business to targeted revenue objectives
  • Highly focused on revenue based management to maximize profits
  • Strategic in analyzing market trends and how to derive benefits from them
  • Resourceful in generating fresh ideas and services ahead of the competition
  • Keen marketing perspective to develop unique promotions to stimulate buyers
  • Natural ability to develop trusting, long-term relationships
  • Warm, genuine personality with sense of humor
  • Extensive knowledge of Web 2.0 tools


  • Social Media and its rapid development
  • Cutting Edge Technology
  • Environmental concerns
  • Roller Blading
  • Trail Hiking
  • Water Skiing
  • Yoga