Summary

Experienced in the strategic planning, development and management of various entertainers & brands in the entertainment business & abroad. Consistently successful in analyzing market trends and capitalizing on nationwide market opportunities to create profits & high visibility partnerships through product development, brand positioning, & innovative marketing/media solutions.

Work History

Work History
Sep 2012 - Present

Business Manager & Brand Manager

Ice Box Studios/The Ice Box Effect & The 9 Firm Inc.

Responsible for booking and securing talent for Ice Box Studios and The Ice Box Effect and placing talent in magazine publications nationwide. Responsible for brand development, marketing, brand management, visual identification and content creation through The 9 Firm that increases a talents brand identity as well as increase a talents/companies strength amongst its target market audience. 

Sep 2012 - Present

Nationwide Branding & Marketing Manager

Fleet Dj's 

Responsible for planning and executing marketing strategies, designs and activities to establish and maintain brand presence in the companies intended market. Duties also included researching and determining a companies weakness and how it can be modified as well as launch and oversee advertising and media planning

Jul 2012 - Jan 2013

Marketing & Promotions

Maybach Music Group (MMG)  & Lex Promotions

Was responsible in the Washington DC, Maryland, and Virginia area for marketing and promotions for  Maybach Music Group recording label. Worked through Lex Promotions as a marketing team member and excelled in marketing in the DMV area of the various major artist. Responsibilities included  street promotions and online promotions for major recording artist Rick Ross, Meek Mill, Wale, Stalley, Rockie Fresh, Omarion, and other various MMG artist.

Jun 2012 - May 2013

Public Relations Intern

Opulent Public Relations Inc.

Was responsible for heading up marketing campaigns for various clients ranging from music to DJ's. Also was responsible  for juggling multiple projects simultaneously, such as planning marketing events, writing press releases, and creating media kits and digital campaigns.

Nov 2009 - Mar 2013

Celebrity Booking Agent & Intern

Day 1 Productions Inc. 

Was responsible for brand management and celebrity bookings. Scheduling live performances. Networking with venue operators, music promoters and other booking agents. Handling all financial matters in connection with the date and coordinate scheduling logistics. Being up to date on tour schedules. Superb computer skills to maintain databases of contacts, venue information.   Drawing up contracts, organized, motivated, strong attention to detail, and great communication skills.

Mar 2006 - Sep 2012

Event Promoter & Coordinator 

Supreme Team LLC & The Agency DMV Inc. 

Was responsible for preparing budgets and submitting estimates for program costs as part of campaign plan development. Planning and preparing advertising and promotional material to increase sales of products or services. Working with customers, company officials, sales departments and advertising agencies. Using media, direct mail, radio ads, television spots, newspaper circulars, internet ads, social media, websites and special events to boost sales. Coordinating activities of departments, such as sales, graphic arts, media, finance, and research. Preparing and negotiate advertising and sales contracts to execute club and concert events

Education

Education
Jun 2015 - Sep 2016

Entertainment Business: Sports Management Masters of Science

Full Sail University  - GPA 3.3

Specialized and studied industry-specific concepts such as Sports Management and Operations, Legal Issues in Sports, and Sports Marketing and Sponsorship Sales, along with other advanced business concepts such as Project and Team Management, Executive Leadership, Entertainment Business Finance, and Negotiation and Deal-Making. 

Jan 2012 - Apr 2015

Entertainment Business: Bachelors of Science

Full Sail University - GPA 3.0

Specialized and studied business of entertainment, artist management, distribution, entertainment law and business finance. Areas of focus consisted of communication, leadership & management, marketing & distribution, finance & accounting, law and contracts, and networking.

Skills

Skills

Project Management 

Steer strategy and interface with multiple departments ensuring timely execution of SEO, Social Media and Reputation Management campaigns and initiatives. 

Marketing & Communications

Effective communication with people at any level of business and management from corporate clients to the everyday consumer of the street.P Prides self in extensive knowledge of clients company, brand and products in a professional well educated manner. Media trained and knowledgeable of press release drafting. Leverage social networking opportunities to increase company profile, brand and product/event awareness. Advertising campaigns  that focus on newsletter development, artwork selection, copywriting and editing. 

Consultant 

Educate and advise client on recommended marketing initiatives and regularly keep them updated on new departments or marketing opportunities in their niche. 

Strategist 

Develop SEO and Social media strategies and tactical plans on an ongoing or as needed basis focused on clients goals and objectives. Review strategies with client so they understand the recommendations and campaigns thoroughly. 

Digital Marketing Leadership

Stay on top emerging digital marketing trends, share and teach best practices, and identify new marketing opportunities for clients. Visible member of and contributor to digital marketing communities, specifically on social media and content marketing topics , all over the web.

Producer & Content Curator 

Conceptualize and produce creative content and graphics as needed. Manage clients advertising campaigns as necessary and provide them with the correct marketing materials to expand their reach in and outside of their target market. 

Trademarking 

Serves as liaison between businesses and the United States Patent Trademark Office to secure trademarks for not just businesses but also the overall brand itself  and products being sold.