Work History

Work History
Jun 2008 - May 2011

Community Relations Director

Supports to Encourage Low-income Families (SELF)

Marketing & PR: re-branded verbiage and print materials for programs to improve outreach for new clients and promote awareness in other social service agencies, led campaign for Butler County Ohio Benefit Bank sites- included radio PSAs, billboards and promotional items.

Media Relations: authored news releases and guest columns, pitched story ideas, coordinated and participated in interviews for Cincinnati and Butler County newspapers and TV news stations.

Development: lead grantwriter raised more than $478,000 for agency, coordinated quarterly direct mail campaigns, created and monitored online donation process.

Event planning: supervised planning & implementation of large Annual Awards Dinner & Auction fundraiser, donor & volunteer reception, trained guest speakers, authored speeches.

Community relations: created agency's first e-newsletter, updated website via CMS, copywriter and editor for annual reports- coordinating with design company.

Sep 2007 - Mar 2008

Account Coordinator (Intern)

MSL Group

Media Relations: pitched heart-health story ideas to the nation's top print and broadcast publications, media monitoring.

Market Research: led influencer research & interviewed medical professionals in preparation for nationwide product launch of a P&G healthcare product, researched perspective business partnerships with healthcare associations and created a recommendation for the client based on the budget.

Promotional Events: Aided in on-site supervision of a Curves Foods guerilla campaign and generated publicity for contest finalists, prepared media kits and goodie bags for other promotional events for various campaigns.

Clients: Metamucil, Align (probiotics), American Heartburn Alliance, Curves Foods.

May 2006 - Aug 2006

Assistant Account Coordinator*

MarketSense, LLC

* One of two interns MarketSense, a business-to-business marketing firm, hired for first time

Media Monitoring: monitored trade magazines and newspapers, archived mentions in media books.

Product Research: interviewed and participated in demonstrations for various webinar platforms, provided a report and recommendation to senior level executives.

Technical Writing: created procedure manuals documenting tasks with examples and directions for intern and account coordinator positions.

Miscellaneous: transcribed training workshops, archived conversations between accounts.

Education

Education
Aug 2003 - Mar 2007

Bachelor of Arts

Miami University

Skills

Skills

Social Media

Personal and/or professional use of Constant Contact, Facebook and Twitter.

Media Relations

Includes using Cision to identify media contacts, writing news releases and pitching ideas to all media outlets.

Project Management and Team Collaboration

Grantwriting

Page Design

PhotoShop and InDesign

Writing and Editing

news releases, feature articles, web content, emails and marketing materials.

MS Office

Summary

I'm a PR professional and community relations exec with agency and nonprofit experience. I'm interested in experiential marketing, consumer pr (particularly healthcare, dining, travel, entertainment and retail), corporate giving/volunteering and media relations. My most recent experiences include grantwriting, media relations, county-wide marketing campaigns, start up of online presence and event planning for a community action agency in SW Ohio.

Leadership Positions

  • Butler County Development Roundtable (2008- 2011), Member at Large since January, 2011
  • Association of Fundraising Professionals, Greater Cincinnati Chapter (2009- 2011), Membership Committee member since May, 2010
  • Promoted from Community Relations Coordinator to Director in January of 2010
  • WCPO (Channel 9 News) Advisory Board Member (2009- 2011)
  • Kenwood Academy volunteer - Edited students' college essays and aided the development of essay topics (November, 2007)
  • Laws, Hall & Associates- PR campaign book editor and campaign presenter (May, 2007- July, 2007)