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Kim Matrljan

Digital Marketing, Analytics, Sustainability

Work experience

MarchPresent

Digital Marketing Specialist

COS
Sep 2019Oct 2020

Digital Marketing Analyst

Selfridges
  • Analysing and forecasting various data sets to achieve weekly, monthly, bi-annual and annual business targets.
  • Keeping a daily track of performance and spend across all key channels (PPC, Affiliates and SEO)
  • Assisting in the development and delivery of Selfridges’ holistic Performance Marketing strategy, delivering return on investment and new customer acquisition growth targets across domestic and international markets, campaigns, product categories and brands.
  • Supporting in managing day-to-day relationship with Digital Trading teams, identifying key Trade priorities and actions, whilst sharing insight on performance and opportunities of Performance Marketing.
Feb 2017August 2019

Marketing & Communications Coordinator

Rolex

Co-op Advertising

  • Planning print, SEM and OOH Rolex and Tudor co-op marketing and advertising activity including liaison with head office, retailers, agencies and media publishers.
  • Evaluating what media assets worked the best and what are Rolex and Tudor competitor strategies and sharing insights with the business
  • Dealing with budgets, forecasting and reporting on all Rolex UK retailers spend across all marketing channels.
May 2016Feb 2017

Digital Marketing Coordinator

Vivienne Westwood

PPC & Display & SEO Channels

  • Planning and execution of the marketing calendar, taking into account the overall company strategy
  • Reviewing and approving all potential PPC & Display techniques
  • Making sure all technical & creative parts are delivered and implemented

Email

  • Developing and executing the UK, European & International CRM strategy
  • Monitoring and maintaining email database & segmentation for UK and International markets
  • Implementing A/B multivariate tests & other technical aspects of our Email provider (e.g. creating Pop-ups, various segments, workflows, etc.) to help improve site conversion

Affiliate Marketing

  • Developing  the affiliate channel through existing and new affiliate partnerships
  • Liaise with the Design team to produce digital assets in various formats
  • Working with affiliate bloggers and developing collaborative projects
  • Planning and implementing the European retargeting campaigns

Reporting & Budgeting

  • Detailed reporting and analysis of marketing campaigns and channels using Google Analytics, Bronto and Hootsuite (daily, weekly, monthly, quarterly, six-monthly, yearly)
  • Evaluating, budgeting and forecasting all digital marketing campaigns and activities to meet revenue targets
  • Reviewing campaign effectiveness and ROI

Innovation

  • Identifying innovation opportunities to support the brand through digital channels
Sep 2014May 2016

Digital Marketing Assistant

Vivienne Westwood LTD

PPC & SEO Channels

  • Assisting the Digital Marketing Manager in implementing the European paid & organic search strategy
  • Briefing agencies with marketing and promotional calendar
  • Providing relevant campaign assets (campaign details, copy, URL’s etc.)

Email

  • Supporting Digital Marketing Manager and Content Supervisor to plan and execute the UK, European & International CRM strategy
  • Monitoring and maintaining email database & segmentation for UK, European and International markets
  • Implementing A/B multivariate tests & other technical aspects of our Email provider to help improve site conversion

Affiliate Marketing

  • Planning and executing innovative affiliate strategies and promotions together with the Digital Marketing Manager
  • Researching and recruiting affiliates to enhance brand awareness
  • Ensuring relevant campaign assets (e.g. banners, images, copy etc.) are available to the network
  • Working with affiliate bloggers and developing collaborative project proposals

Reporting & Researching

  • Reporting and analysis of marketing campaigns and channels using Google Analytics, Bronto and Hootsuite (daily, weekly, monthly, quarterly, six-monthly, yearly)
  • Researching competitors and market trends, keeping track of digital innovations in fashion
May 2014Sep 2014

Marketing Intern

Vivienne Westwood LTD
  • Working alongside production team, organizing fashion/advertising photo shoots
  • Media planning and dealing with different print or online magazines such as Vogue, Harper’s Bazaar, Dazed & Confused, Elle, Love, etc.
  • Updating customer database reports for each market(UK, France, Italy, LA)
  • Updating weekly/monthly/annual digital & retail reports Monitoring competitor activities and undertaking regular market research
May 2013Sep 2013

Event Coordinator

Let's Do It Mediterranean!
  • Coordinating summer environmental event The Mediterranean Clean-up
  • Producing proposals for new sponsors
  • Developing new social media advertising formats for Let's Do it Mediterranean Blog and Facebook which organically increased for 20% in followers in one month
Jul 2013Jul 2013

Assistant Event Coordinator

City Of Rijeka
  • Participating in the preparation process of the three-day festival of creativity and progressive culture Republika Fest
  • Assisting in the organization of talks, discussion panels, workshops, screenings, entertainment and music programs
  • Developing the design of the flyers and preparing the relevant information for guests
May 2007Sep 2007

Sales Assistant

Diesel
  • Customer service in a fast paced environment
Jun 2006Sep 2006

Gucci & Dolce & Gabbana Fragrance Promoter

Procter & Gamble
  • Distributing product samples to spread brand awareness of new products to potential customers

PERSONAL SUMMARY

Forward-thinking and motivated young professional with proven interpersonal, organisational and analytical skills as well as commercial awareness developed through academic studies and relevant professional experience. 

The ability to lead projects and never missing a deadline didn’t just develop through my professional experience. It also comes from living in three different countries – all with different cultures, languages, attitudes and habits. I’ve learned to use my time and my assets, and most importantly, I’ve learned to be flexible and disciplined in order to get things done. I thrive in an environment where no two working days are exactly the same and I believe I could fit easily into every team. 

Education

20132014

European Business School London

MA Management - International Marketing

Dissertation topic: The International Issue of Standardisation; The Necessity Of Zara’s Plus Size Clothing In The UK

20052009

Prva Susacka Hrvatska Gimnazija

State Grammar School

Study concentration: Social and Natural Sciences

VOLUNTEER

Oct 2015Oct 2015

Half-Marathon Runner & Fundraising Volunteer

Royal Parks Foundation Half Marathon

Running and fundraising for Cancer Research UK

PUBLICATIONS