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Kim Matrljan

Digital Marketing Specialist

Work experience

MarchPresent

Digital Marketing Specialist

COS (H&M Group)
  • Overseeing the coordination of various sustainable projects across Affiliate and Email marketing channels
  • Analysing the data, presenting the findings to the business and implementing change
Feb 2021Present

Founder

GAIA Fashion
  • GAIA is a global fashion, beauty and lifestyle marketplace for ethical and sustainable products.
Sep 2019Oct 2020

Digital Marketing Analyst

Selfridges
  • Analysing and forecasting various data sets to achieve daily, weekly, monthly, bi-annual and annual business targets across Affiliate, SEO and PPC channels.
  • Supporting in managing day-to-day relationship with Digital Trading teams, identifying key Trade priorities and actions, whilst sharing insight on performance and opportunities of Performance Marketing.
Feb 2017August 2019

Marketing & Communications Coordinator

Rolex
  • Planning print, SEM and OOH Rolex and Tudor co-op marketing and advertising activity including liaison with head office, retailers, agencies and media publishers.
  • Overseeing the budget, forecasting and reporting on all Rolex UK retailers spend across all marketing channels.
May 2016Feb 2017

Digital Marketing Coordinator

Vivienne Westwood

Focus channels: PPC, SEO Affiliates, Email, Social

  • Developing and executing the organic and paid search as well as CRM strategy
  • Reporting and analysis of marketing campaigns and channels using Google Analytics, Bronto and Hootsuite 
Sep 2014May 2016

Digital Marketing Assistant

Vivienne Westwood LTD

Focus channels: PPC, SEO Affiliates, Email, Social

  • Supporting Digital Marketing Manager to plan and execute the organic and paid search as well as CRM strategy
May 2014Sep 2014

Marketing Intern

Vivienne Westwood LTD
  • Supporting Retail and Digital Marketing Team on various marketing projects (e.g. preparation for fashion shows or shoots)
Jul 2013Jul 2013

Assistant Event Coordinator

City Of Rijeka
  • Participating in the preparation process of the three-day festival of creativity and progressive culture Republika Fest

Education