Custom

2012 American City Business Journals - Social Madness Grand Prize winner - Hard Rock International

Microsoft Awards

FY09 Q1 Server Tools Business Most Valuable Contributor/ Cross Group Collaboration

FY06 Gold Star Award

FY06 East Region Ready Launch Lead

FY05 WW DPE Evangelism leader

FY04 MSNA Leadership Development(HIPo) Program

FY03 Q1 District Cross-Teaming Award

FY02 Precision Landing – ME Virtual Team Contributor

FY02 Precision Take Off – CAS Virtual Team Contributor

FY02 Q2 Outstanding Regional Contributor

FY01 Gold Star Award

FY01 Fun in the Sun – District of the Year

Summary

Customer & Digital Solutions Expert

"Creating opportunities & delivering exceptional business results"

Strategic Thinker - with the experience and knowledge to smoothly handle whatever comes through the door. Naturally inquisitive & direct, I can cut through the fog to identify root causes of problems, uncover connections between issues & events, create win/win scenarios and deliver on them.Passionate and Tenacious Leader – possessing the unique ability to motivate and mobilize players enterprise-wide to take collaborative action. I influence people to follow me by "walking the talk".Quantitative Analysis and Financial Acumen – Trained to identify the most important metrics and their drivers. Then I increase results by frugally managing costs while increasing revenue through innovative sales & marketing strategies.Client Relationship Management – I have established long term clients by learning what they value, their motivation to buy and the drivers that make them successful. Deeply committed to highest-level service and unwilling to compromise quality.

Social & Digital Media - Recognized as a proven innovator, leader, speaker and educator that has delivered measurable ROI for many globally recognized brands.  

Specialties:

Building brands, advocates & loyal customers, leveraging social networking platforms for increased sales & brand recognition, event planning strategy services, effective use of internet digital media for demand generation, advertising, project management, business analysis consulting, global audience marketing & technology solutions

Work History

Work History
Apr 2008 - Present

Marketing Director, Global Events Business Management

Microsoft

Competencies: brand, event & budget management, global marketing & advertisement, digital media, monetizing content, legal & contracts, global cross group collaboration, global influence without authority

As business & brand steward for Microsoft's ten TechEd & 100 Tech Days events, I evolve the company’s largest technical education event program by creating & delivering a $58million global sales, marketing & content campaign that educates more 75,000+ in-person attendees and 1million online on all Microsoft technologies.

Also, as the TechEd Europe  Business Owner, I am responsible for a $15m event P/L with a team of 25 direct managers and 500 team members to deliver all aspects of event planning, demand generation, advertising, outbound & inbound communication channels, sponsor & exhibitor sales, delegate registration & revenue, onsite execution, budget, programs & processes for Microsoft’s largest European event of 5800 delegates & 1500 vendors/partners/support personnel.

Sep 2007 - Apr 2008

Co-Founder

Nteractive, Inc.

Competencies:Entrepreneur, Raising Capital, Investor Relations, Business development, Contracts

A funding opportunity allowed me to create a social media platform startup business for the entertainment industry where we partnered with 3MMedia, University of Central Florida Investor & Incubation labs, Orange & Seminole counties & local angel investor groups to raise capital financing of $2m.

Dec 2006 - Sep 2007

Vice President, Community

XOS Technologies

As department head of two business units: XOS Community & CollegeSportsDirect.com, I delivered a new Web 2.0 private label full customized social networking product for Electronic Arts EASPORTS division called EASPORTSWorld.com which integrated NCAA08, Madden08, FIFA08 and Tiger Woods 08 game features to the online social media online experience.  Since XOS is one the top sports technology solution providers, I provided social media consultation to the NCAA, NFL, NBA, NHL, individual NFL & NBA teams, collegiate Conferences, Tier 1 colleges & entertainment industry artists and labels.For www.collegesportsdirect.com -online programming guide for XOS digital media assets, my team increased viewership & site traffic  1059% for through effective SEO, SEM advertising and affiliate partnering programs.

Nov 2000 - Dec 2006

US East Region Developer & Platform Evangelism Mgr

Microsoft

My team of six developer evangelists built a repeatable brand advocate framework through deep customer engagement, 400 in-person/online events & product community innovation programs that include the Microsoft sponsored Code Camps, .Net Distance Learning Program, Community-Credit, Channel9.msdn.com screencasts and the University of Dotnet that increased customer net satisfaction +5 YoY and reached more than 2+million technical audience customers.

2000 - 2004

Solution Sales Manager

Microsoft

Through developing & cultivating deep customer CXO relationships with Microsoft's largest accounts, I attained $45M territory quota & sustained YoY growth selling the breadth of MS technology & products. I worked extensively with and through solution channels of service partners, Microsoft Consulting Services, Independent Solution Vendors’s, Large Account Resellers/Value Add Resellers, Partner Account Managers’s and Account managers.

FY04 Attainment35% and 26% growth

FY03 Attainment98%

FY02 Attainment 148% and 200% growth

FY01 Attainment 126% and 45% growth

2000 - 2000

System Engineering Director

BAport Technologies

As a technical system engineer department head, my local and offshore teams delivered analysis, design, functional & technical system requirements for financial internet accounting applications utilizing COM+, XML, ASP , HTML, & Javascript used by Dell & Paychex.

1998 - 2000

Business Analyst Manager

Sunterra Resorts

The managing head of five (5) departments - comprising of 40 staff members that included Business Analysts, Project Management Office, Technology Conversion team, Technical Writing staff, & Quality Assurance department delivering technology solutions to over 100 resorts, hotels, & timeshare entities.

As part of the Information management leadership team, I delivered the 3year IS/IT strategic plan to solve the business technology needs of 8000+ employees by acting as the JAD facilitator between the individual business units, senior management and the Information Systems department.

1997 - 1998

US Quality Assurance Manager

Prologic Corporation

The managing department head of Business Analyst & QA units, my teams delivered and provided ongoing support of business & system architecture specifications for a new web-based, client/server U.S. retail banking systemfrom a Canadian Credit Union system utilizing N-Tier architecture.

1994 - 1997

Quality Assurance Manager

Phoenix International

The managing head of three departments with 14 staff: Quality Assurance, Data Base Administrators & UNIX Administrators which implemented quality assurance & testing methodology for a startup client/server retail banking system.

1993 - 1994

Network Engineer

Independence Mortgage Corporation

I did my stint as a girl geek by designing and administering a Novell 4.0 LAN/WAN environment for 100-users. I also configured PC’s, servers, routers and supported all telecommunications.

1985 - 1993

Multiple Roles

FIS

Product Manager05 /1992 - 06 /1994 I provided demonstrations, generated sales pipeline, product enhancements, training and documentation for four product lines: easyLOCK (security system), DOLLARSWriter (ad hoc reporting tool), easyTRANSFER (file transfer tool), and CRM (customer relationship management).

Project Manager 02 /1990 –0 5/ 1992 Project manager for more than 75 conversion projects and 35 de-conversions (migrating clients to and from the DOLLAR$ retail banking system including

Senior Quality Assurance Specialist 07/1986 – 05/ 1992 Created & executed unit, system and regression test plans of the DOLLAR$ financial banking system and training new QA specialists.

Application Librarian12 /1985 – 07/ 1986 Responsible for change management, migration of software from development environment to QA environment to production environments.

Education

Education

CQA

Quality Assurance Institute

Certified Quality Analyst

1981 - 1985

Valencia College

Skills

Skills

All skills

SKILLS Windows 7/Vista/XP/2k,NT, Windows XP/2003 server,Unix -HP/UX, NCR/UX, RS6000  Mainframe - Unisys A15/A17 Network: Windows,NT, Novell 4.0& 5.0, Citrix    BI Tools: Oracle BI/Express, MS SQL Analyzer Analysis Services, Analysis Reports TOAD Dev Tools: .Net Framework , WPF/E, WCF, WF, web services,COM+,DCOM, Cloud, MS Azure, Expressions Web & Blend, VB.NET, C++  Centura/SQLWindows Visual Studio, Rational RequisitePro, IIS, Front Page, ASP, XML, HTML, XML, DHTML  erWIN, Power Designer, Rose, VS.Net Architect Power Designer, Rational Rose, UML Methodologies, Visio, SQL Server 2000/05/08, MSVisual Source Safe PVCS TRUEchange Oracle Discoverer 2000, Brio, Crystal Reports,SQA Teamtest, QA Partner, MSVisual Intercept, WinRunner, Test Director, MsOffice 2010, MSProject Dbs: Sql2k, 2k5,Oracle 8I, Sybase, SQLServer 7.0