Corporate communications executive with 20 years of full-time experience in public affairs and reputation management. Guide successful creation and evolution of enterprise-wide communication strategies for Fortune 1,000 companies. Master of Arts and Bachelor of Science degrees in Communication.
Trusted Communications Advisor
Issues Management/ Crisis Communications
Developed Arch Coal's second social responsibility report in 2009. Created all draft copy for the entire 16-page book, including CEO letter. Directed design, printing and distribution.
Provide dynamic employee communications that advance Arch Coal's corporate messages in an effort to support higher productivity, efficiency and employee satisfaction.
Crafted an internal communications campaign to reinforce the ultimate goal of Arch Coal: achieve zero injuries and zero environmental violations. Multiple vehicles were used to launch the campaign logo and messaging, including posters, hard hat decals, flat screen displays and print communications.
Create emotional connections with key audiences through new media, such as this virtual mine tour at www.youtube.com/archcoalcares.
Expert at publishing news releases to communicate corporate values. Skilled at obtaining traditional and new media coverage.
Position CEO as an accessible, thought leader to shape investor perceptions and public policy.
Served as co-editor of Ameren Journal for employees and retirees of a public power company.
Proposed outline and basic design for Arch Coal's first social responsibility report in 2007. Created all draft copy for the entire 16-page book, including CEO letter. Directed printing and mailing of 10,000 copies.
Developed a series of B2B customer ads for Arch Coal focused on the brand differentiator - customer service. This ad shows the extent of the perceived sales commitment in a memorable way, a coal engagement ring.
Positioned Arch Coal as a young and progressive energy company by celebrating our 10th anniversary during the summer of 2007, including this self-mailer to stakeholders and constituents.
Led branding effort following a major acquisition to better reflect Arch's position as a global energy leader.
Collaborated with design firm to develop interactive and emotionally charged Web design and messaging for archcoal.com in 2009. Continue to create and maintain content for entire corporate Web site.
Publish timely internal news articles to reinforce core values and best practice projects.
Team lead of social responsibility reporting, encouraged peer-first adoption of Global Reporting Initiative (GRI).
Deployed video series to facilitate open dialogue between new CEO and employees in 10 states. (Video sample available upon request.)
Communicate Arch Coal's greater purpose to drive employee pride and business results.