Corporate communications executive with 20 years of full-time experience in public affairs and reputation management. Guide successful creation and evolution of enterprise-wide communication strategies for Fortune 1,000 companies. Master of Arts and Bachelor of Science degrees in Communication.
Trusted Communications Advisor
Issues Management/ Crisis Communications
Communicate Arch Coal's greater purpose to drive employee pride and business results.
Deployed video series to facilitate open dialogue between new CEO and employees in 10 states. (Video sample available upon request.)
Team lead of social responsibility reporting, encouraged peer-first adoption of Global Reporting Initiative (GRI).
Publish timely internal news articles to reinforce core values and best practice projects.
Collaborated with design firm to develop interactive and emotionally charged Web design and messaging for archcoal.com in 2009. Continue to create and maintain content for entire corporate Web site.
Led branding effort following a major acquisition to better reflect Arch's position as a global energy leader.
Positioned Arch Coal as a young and progressive energy company by celebrating our 10th anniversary during the summer of 2007, including this self-mailer to stakeholders and constituents.
Developed a series of B2B customer ads for Arch Coal focused on the brand differentiator - customer service. This ad shows the extent of the perceived sales commitment in a memorable way, a coal engagement ring.
Proposed outline and basic design for Arch Coal's first social responsibility report in 2007. Created all draft copy for the entire 16-page book, including CEO letter. Directed printing and mailing of 10,000 copies.
Served as co-editor of Ameren Journal for employees and retirees of a public power company.
Position CEO as an accessible, thought leader to shape investor perceptions and public policy.
Expert at publishing news releases to communicate corporate values. Skilled at obtaining traditional and new media coverage.
Create emotional connections with key audiences through new media, such as this virtual mine tour at www.youtube.com/archcoalcares.
Crafted an internal communications campaign to reinforce the ultimate goal of Arch Coal: achieve zero injuries and zero environmental violations. Multiple vehicles were used to launch the campaign logo and messaging, including posters, hard hat decals, flat screen displays and print communications.
Provide dynamic employee communications that advance Arch Coal's corporate messages in an effort to support higher productivity, efficiency and employee satisfaction.
Developed Arch Coal's second social responsibility report in 2009. Created all draft copy for the entire 16-page book, including CEO letter. Directed design, printing and distribution.