Download PDF

Work History

Oct 2008Present

Web Editor/Ad Traffic Web Metrics/Second Street Specialist

The Post and Courier

Web Editor/Ad Traffic Web Metrics/Second Street Specialist 

Nov 2012 - Present

Web Editing in Saxotech content management system

•  Review and edit articles to publish on P&C.com

•  Locate, edit, attache and upload photos & galleries to P&C.com•  Attach and link videos, maps & fact boxes to appropriate content

•  Send text alerts via Textcaster for news stories as needed•  Tweet every posted article including P&C url using designated hashtags

•  Monitor other local and national news organizations and Twitter for relevant content

Web Analytics•   Compile daily, weekly and monthly dashboard analysis of all web traffic, video views, Press Pass      newsletters, photo galleries, mobile page views, for P&C.com and LCM utilizing Omniture, Brightcove &  Dat-e-base•   Provide web traffic results as requested by sales and consultants

Second Street Contests•   Set up and manage Pigskin Picks online contest•   Set up and manage Hoops Frenzy contest•   Set up and maintain Roper HealtheLink contest & create web page in Saxotech

•   Set up and manage any give-away contests through Second Street•   Support customer calls and emails for contests

Second Street Deadline Deals (Savvy Shopper)•   Set up and manage Savvy Shopper Daily Deals in Second Street•  Co-ordinate print ad for deals•  Order and approve ads for each deal

•  Post Savvy Shopper Deal to all Facebook & Twitter pages•   Support customer calls and emails for deals

•  Provide editorial with the daily deals for print product•  Write editorial for each deal

Ad Traffic/Web Metrics/Customer & Sales Support/Social Media Marketing

Oct. 2008 - Nov 2012

Online ad admin in 24/7 Real Media•   Upload and track ads for P&C.com•   Maintain accurate Online Ad trafficking for all current campaigns•   Reporting for online ads to sales reps•   Maintain accurate online inventory•   Maintain list of all advertisers by account & ticket #•   Maintain a current list of all sales opportunities and page takeovers on the Retail ServerSales Support•   Support Real Estate sales in the Adicio platform•   Support Automotive  sales in the Adicio platform•   Support customers placing classified ads for Auto & Real Estate•   Support Classifieds for Garage Sales•   Support sales staff and sign off on all Charleston Experience ads•   LCM support for advertisers, sales & customers•   Your Faith support for advertisers, sales & customers•   Maintain mobile ads in the Verve platform•   Complete and submit I/O for all mobile campaigns to Verve•   Download and maintain all Borrell reports on Retail Server•   Assisted Interns with Spoleto blogsContests•   Set up and manage Pigskin Picks online contest•   Set up and manage Hoops Frenzy contest•   Set up and maintain Roper HealtheLink contest•   Set up and manage any give-away contests through Web Media Tools•   Support customer calls and emails for contestsCustomer Support•   Assist readers calls and emails concerning anything online; i.e. Legacy, classified ads, finding a story, how to comment, etc.•   Respond to all Webteam customer support emails•   Pluck editor, assist customers with photo uploads, back-up comment moderatorWeb Analytics•   Compile daily, weekly and monthly dashboard analysis of all web traffic, video views, Press Pass      newsletters, photo galleries, mobile page views, for P&C.com and LCM utilizing Omniture, Brightcove &  Dat-e-base•   Provide web traffic results as requested by sales and consultants •   Compile Google Ad Sense reports for billingSocial Media•   Act as an admin for all Post and Courier Facebook pages; compiling and tracking analytics. •   Posting to P&C main Facebook page. •   Creating and implementing contest and all widgets on Facebook•   Creating and maintaining P&C Prep Zone Facebook page & Twitter account. •   Compile daily statistics of all 60 Post and Courier Social Media accounts in Twitter and Facebook•   Daily marketing of Charleston Savvy Shopper to 7 P&C Facebook pages and P&C Twitter account

Sep 2006Oct 2008

Internet Sales Manager/Web Design Manager

Longstreet Chevrolet
  • Negotiate prices, financing and insurance with customers
  • Facilitate delivery of vehicles from co-operating dealer network
  • Maintain website design, automobile inventory and photos online
  • Co-ordinate and assist in design of print advertising
  • Implement web advertising
Nov 2005May 2006

Internet Sales / Inventory Manager

Marathon Chevrolet
  • Supervise Sales staff
  • Negotiate prices, financing & insurance
  • Maintain web site inventory
  • Co-ordinate & assist in design of print advertising
  • Order vehicles & coordinate dealer transfers
  • Conduct & Supervise GM product & sales training
  • Facilitate the GM Continuous Improvement Team
Oct 2001Nov 2005

Internet Sales/Inventory Manager

Dick Smith Chevrolet
  • Supervise Sales staff
  • Negotiate prices, financing & insurance
  • Maintain web site inventory
  • Co-ordinate & assist in design of print advertising
  • Order vehicles & coordinate dealer transfers
  • Conduct & Supervise GM product & sales training
Aug 1994Sep 2001

Sales Account Manager

Lee Transport Equipment, Inc.
  • Based from my home office in Moncks Corner
  • Maintained established accounts & generated new accounts in 16 counties
  • Prepared, submitted, & attended competitive bids
  • Scheduled installation & delivery of equipment
  • Resolved & negotiated customer concerns
  • Increased sales by 35%

Education

Sep 1979May 1981

Associate in Science

Trident Technical College

Profile

I am well-versed in electronic communications and keep current with technology trends. My passion is connecting people and being the first to share information in this digital age. My goal is to help organizations develop a corporate strategy to integrate social media and cloud computing into traditional marketing and communications channels. Also to educate others on the benefits of new and emerging media, including Facebook, Twitter, YouTube, LinkedIn, Flickr, Tumblr and Foursquare. My expertise comprises managing and compiling web analytic reports. Organizational skills are foremost in my approach to tasks.

Social Media /Reports

Interests & Favorite Quotes

Social Media, new exciting technology and/or gadgets, my pets, USC sports, reading and fishing. 

Family history, created family wiki to distribute to 300 family members prior to October family reunion to encourage sharing of family history. Guerry Family History

Quotes:

"The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he's always doing both." - Attributed to James A. Michener, Francoise Rene Auguste Chateaubriand, and a Zen master.

 "The last of the human freedoms: to choose one's attitude in any given set of circumstances, to choose one's own way." - Viktor Frankl"To know just what has do be done, then to do it, comprises the whole philosophy of practical life."- Sir William Osier

Sample dashboards and reports

Certifications

Jul 1983Jul 2013

Notary Public of SC

State of SC