Kim J. Cooper

Ad Traffic/Web Metrics/Customer & Sales Support/Second Street Specialist/Web editor

Oct 2008 - Present

Web Analytics•   Compile daily, weekly and monthly dashboard analysis of all web traffic, video views, Press Pass      newsletters, photo galleries, mobile page views, for P&C.com and LCM utilizing Omniture, Google Analytics, Brightcove &  Dat-e-base•   Provide web traffic results as requested by sales and consultants

Second Street Contests•   Set up and manage Pigskin Picks online contest•   Set up and manage Hoops Frenzy contest•   

•   Set up and manage all sold and marketing contests through Second Street•   Support customer calls and emails for contests

Second Street Deadline Deals (Charleston Deals Today)•   Set up and manage Charleston Deals Today in Second Street•  Co-ordinate print ad for deals•  Order and approve ads for each deal

•  Post Daily Deal to all Facebook & Twitter pages•   Support customer calls and emails for deals

•  Provide editorial with the daily deals for print product•  Write editorial for each deal

Web Editing in Saxotech content management system

•  Review and edit articles to publish on P&C.com

•  Locate, edit, attache and upload photos & galleries to P&C.com•  Attach and link videos, maps & fact boxes to appropriate content

•  Send text alerts via Textcaster for news stories as needed•  Tweet every posted article including P&C url using designated hashtags

•  Monitor other local and national news organizations and Twitter for relevant content

Ad Trafficker using 24/7 Real Media•   Upload and track ads for P&C.com•   Maintain accurate Online Ad trafficking for all current campaigns•   Reporting for online ads to sales reps•   Maintain accurate online inventory•   Maintain list of all advertisers by account & ticket #•   Maintain a current list of all sales opportunities and page takeovers on the Retail Server Sales Support•   Support Real Estate sales in the Adicio platform•   Support Automotive  sales in the Adicio platform•   Support customers placing classified ads for Auto & Real Estate•   Support Classifieds for Garage Sales•   Support sales staff and sign off on all Charleston Experience ads•    Support customer calls and emails for contests Customer Support•   Assist readers calls and emails concerning anything online; i.e. Legacy, classified ads, finding a story, how to comment, etc.•   Respond to all Webteam customer support emails•     Compile Google Ad Sense reports for billing. Social Media•   Act as an admin for all Post and Courier Facebook pages; compiling and tracking analytics. •   Posting to P&C main Facebook page. •   Creating and implementing contest and all widgets on Facebook•   Creating and maintaining P&C Prep Zone Facebook page & Twitter account. •   Compile statistics of all 60 Post and Courier Social Media accounts in Twitter and Facebook•  

• Negotiate prices, financing and insurance with customers
• Facilitate delivery of vehicles from co-operating dealer network
• Maintain website design, automobile inventory and photos online
• Co-ordinate and assist in design of print advertising
• Implement web advertising

• Supervise Sales staff
• Negotiate prices, financing & insurance
• Maintain web site inventory
• Co-ordinate & assist in design of print advertising
• Order vehicles & coordinate dealer transfers
• Conduct & Supervise GM product & sales training
• Facilitate the GM Continuous Improvement Team

• Supervise Sales staff
• Negotiate prices, financing & insurance
• Maintain web site inventory
• Co-ordinate & assist in design of print advertising
• Order vehicles & coordinate dealer transfers
• Conduct & Supervise GM product & sales training

• Based from my home office in Moncks Corner
• Maintained established accounts & generated new accounts in 16 counties
• Prepared, submitted, & attended competitive bids
• Scheduled installation & delivery of equipment
• Resolved & negotiated customer concerns
• Increased sales by 35%