Developed media lists, pitch angles and press kits for clientsWrote press releases, announcements, media alerts, biographies, pitch letters and fact sheets for clients
Developed various pitches, monthly media wrap-ups and internship program for Seattle and New York officesWorked with public relations, internal relations and investor relations
Communications with focus in public relations 2001- 2005Studied in LondonDean's List
“... great example of a PR executive that knows the needs of the media. She has a strong nose for a good story and is persistent -- but not pushy -- in getting her client media coverage...”
"Great job by all that work on the Sheraton with the Gingerbread Village. The client is very pleased. Thanks for all the hard work."
"You guys are AWESOME... I'm really proud of the work you did. It was a tough assignment and I realize a lot of the media who came don't normally fly in for hotel openings no matter who's paying. Nice job. You should be really stoked."
(In an email to my supperior)
I’ve been meaning to write to you and Kim to say how much we appreciate all the work you have provided to the affiliate...
...what I really appreciated was having a seasoned pro like Kim on the assignment...
"I appreicate all Lori and Kim's time and effort on Passionately Pink. You both did a great job!"
Puget Sound Affiliate of Susan G. Komen for the Cure
Race for the Cure Public Relations Committee
Increase awareness and attendance of annual Race for the Cure utilizing media. Develop and maintain social media platforms. Follow us on Twitter @KomenPugetSound or on Facebook at Susan G. Komen for the Cure Puget Sound.
Zeta Tau Alpha Alumnae
Vice President Membership
Increase and retain membership for the organization while assisting in planning overall programming including the organization’s largest state-wide fundraiser as well as philanthropic and collegiate relations.
Zeta Tau Alpha
Programming Council Advisor
Attend monthly meetings to provide programming guidance for collegiate chapter, especially in the areas of scholastics, philanthropy and fundraising.
Sample Press Kit for Suncadia
Creative, multi-talented public relations specialist apt at efficiently dealing with a variety of consumer and corporate situations while building and maintaining productive relationships with clients, staff, peers and management. Positive self-starter who has earned a reputation as a quick learner and someone who can be trusted to complete a multitude of tasks without close supervision, as well as work collaboratively and motivate a team. Strong background in travel, tourism, culinary arts, specials events, real estate, consumer products, entertainment and non-profit.
Word, Excel, Powerpoint, Bacon’s (Cision) Media Source, basic HTML coding, IrfanView and Timeslips