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Skills

Management
Take initiative with clients, proactively offering business development ideas to drive revenue growth Creatively manage budgets to meet clients’ goals Build client confidence by demonstrating an ability to creatively develop and manage account activity, on time and on strategy Act as client liaison and lead meetings Provide supervisory role and mentor junior colleagues
Event Management
Create and execute numerous property familiarization press trips Execute New York and Los Angeles media tours Design and stage photo opportunities to produce media attention Manage event logistics, including partners and contracts
Media Relations/Social Media
Maintain a network of local and national media while strengthening relationships in multiple mediums Utilize and maintain social media platforms Garner media hits in top consumer magazines, trade publications and daily newspapers Conduct outreach to engage influential bloggers
Marketing Communications/Public Relations
Create and manage strategic communication programs aimed to take competitive advantage and support sales growth      Produce copy for press kits, websites, HTML coded e-newsletters, press releases and pitch letters Manage graphic creations and ad placements Develop partnerships and special events to provide effective branding support Coach clients to effectively communicate with target audiences  

Work experience

Aug 2005Present

Senior Account Executive

Richmond Public Relations
  • Spearhead communication and strategic development of special events, new product launches, restaurant and hospitality openings and real estate projects that exceeded goals and objectives
  • Successfully cultivate stories in publications such as Gourmet, Seattle Metropolitan, Nation’s Restaurant News, Portland Monthly, The Oregonian, Alaska Air Magazine, Travel + Leisure Golf and Seattle Times
  • Keep clients relevant in the eyes of the public and press through the development of news-worthy programming, media events, photo opportunities and community involvement
  • Manage quarterly internship program by recruiting, interviewing and hiring public relations interns
  • Notable clients include: 937 Condominiums, BabyLegs, CHERRish, Cosi, Emerald Downs, Gray Harbor County, Hotel Fifty’s H5O bistro + bar, Joeys, Krispy Kreme, MJR Development’s Woodinville Village, The Moyer Foundation, Original Roadhouse Grill, Puget Sound Affiliate of Susan G. Komen for the Cure, Screenlife (Scene It? The DVD game), Sheraton Seattle, Seattle International Film Festival, Suncadia, Tabla and Ten 01
Mar 2005Jun 2005

Intern

Richmond Public Relations

Developed media lists, pitch angles and press kits for clientsWrote press releases, announcements, media alerts, biographies, pitch letters and fact sheets for clients

Oct 2004Dec 2004

Corporate Communications Intern

Getty Images

Developed various pitches, monthly media wrap-ups and internship program for Seattle and New York officesWorked with public relations, internal relations and investor relations

Education

University of Washington

Communications with focus in public relations 2001- 2005Studied in LondonDean's List

References

Adam Landres-Schnur

“... great example of a PR executive that knows the needs of the media. She has a strong nose for a good story and is persistent -- but not pushy -- in getting her client media coverage...”

Louie Richmond

"Great job by all that work on the Sheraton with the Gingerbread Village. The client is very pleased. Thanks for all the hard work."

Alex Hillinger

"You guys are AWESOME... I'm really proud of the work you did. It was a tough assignment and I realize a lot of the media who came don't normally fly in for hotel openings no matter who's paying. Nice job. You should be really stoked."

Judy Yu

(In an email to my supperior)

I’ve been meaning to write to you and Kim to say how much we appreciate all the work you have provided to the affiliate...

...what I really appreciated was having a seasoned pro like Kim on the assignment...

Mona Locke

"I appreicate all Lori and Kim's time and effort on Passionately Pink. You both did a great job!"

Selected Media Placements

COMMUNITY LEADERSHIP

Puget Sound Affiliate of Susan G. Komen for the Cure

Race for the Cure Public Relations Committee

December 2008-Current

Increase awareness and attendance of annual Race for the Cure utilizing media.  Develop and maintain social media platforms.  Follow us on Twitter @KomenPugetSound or on Facebook at Susan G. Komen for the Cure Puget Sound.

Zeta Tau Alpha Alumnae

Vice President Membership

May 2007-Current

Increase and retain membership for the organization while assisting in planning overall programming including the organization’s largest state-wide fundraiser as well as philanthropic and collegiate relations.

Zeta Tau Alpha

Programming Council Advisor

May 2008-Current

Attend monthly meetings to provide programming guidance for collegiate chapter, especially in the areas of scholastics, philanthropy and fundraising.

Examples

SUMMARY OF QUALIFICATIONS

Creative, multi-talented public relations specialist apt at efficiently dealing with a variety of consumer and corporate situations while building and maintaining productive relationships with clients, staff, peers and management.  Positive self-starter who has earned a reputation as a quick learner and someone who can be trusted to complete a multitude of tasks without close supervision, as well as work collaboratively and motivate a team.  Strong background in travel, tourism, culinary arts, specials events, real estate, consumer products, entertainment and non-profit.

COMPUTER SKILLS

Word, Excel, Powerpoint, Bacon’s (Cision) Media Source, basic HTML coding, IrfanView and Timeslips