Take initiative with clients, proactively offering business development ideas to drive revenue growth Creatively manage budgets to meet clients’ goals Build client confidence by demonstrating an ability to creatively develop and manage account activity, on time and on strategy Act as client liaison and lead meetings Provide supervisory role and mentor junior colleagues

Event Management

Create and execute numerous property familiarization press trips Execute New York and Los Angeles media tours Design and stage photo opportunities to produce media attention Manage event logistics, including partners and contracts

Media Relations/Social Media

Maintain a network of local and national media while strengthening relationships in multiple mediums Utilize and maintain social media platforms Garner media hits in top consumer magazines, trade publications and daily newspapers Conduct outreach to engage influential bloggers

Marketing Communications/Public Relations

Create and manage strategic communication programs aimed to take competitive advantage and support sales growth      Produce copy for press kits, websites, HTML coded e-newsletters, press releases and pitch letters Manage graphic creations and ad placements Develop partnerships and special events to provide effective branding support Coach clients to effectively communicate with target audiences  

Work experience

Work experience
Aug 2005 - Present

Senior Account Executive

Richmond Public Relations
  • Spearhead communication and strategic development of special events, new product launches, restaurant and hospitality openings and real estate projects that exceeded goals and objectives
  • Successfully cultivate stories in publications such as Gourmet, Seattle Metropolitan, Nation’s Restaurant News, Portland Monthly, The Oregonian, Alaska Air Magazine, Travel + Leisure Golf and Seattle Times
  • Keep clients relevant in the eyes of the public and press through the development of news-worthy programming, media events, photo opportunities and community involvement
  • Manage quarterly internship program by recruiting, interviewing and hiring public relations interns
  • Notable clients include: 937 Condominiums, BabyLegs, CHERRish, Cosi, Emerald Downs, Gray Harbor County, Hotel Fifty’s H5O bistro + bar, Joeys, Krispy Kreme, MJR Development’s Woodinville Village, The Moyer Foundation, Original Roadhouse Grill, Puget Sound Affiliate of Susan G. Komen for the Cure, Screenlife (Scene It? The DVD game), Sheraton Seattle, Seattle International Film Festival, Suncadia, Tabla and Ten 01
Mar 2005 - Jun 2005


Richmond Public Relations

Developed media lists, pitch angles and press kits for clientsWrote press releases, announcements, media alerts, biographies, pitch letters and fact sheets for clients

Oct 2004 - Dec 2004

Corporate Communications Intern

Getty Images

Developed various pitches, monthly media wrap-ups and internship program for Seattle and New York officesWorked with public relations, internal relations and investor relations



University of Washington

Communications with focus in public relations 2001- 2005Studied in LondonDean's List