Kimberly Berls

B2C consumer-facing product, iOS app and web platforms

• Responsible for DNA Product Studio, which extracts health insights from complex genomic data, and contextualizes that data for customers.
• Work with partners to take actionable genomics insights via API and surface to users in actionable ways 
• Work with product design and science teams to create personal genomics content digestible for the average consumer.

B2B product with 650 accounts/ 5,000 users and ARR $20mm.

• Oracle's Unified Data Platform collects big data from multiple data sources and enriches that data with machine learning (i.e. NLP, LSA). Data enrichments and analytics are then provided to customers via SaaS applications and also a suite of APIs.
• Elicited feedback from customers on how they used the tool, and problems they'd like to solve with the platform.
• Collaborated with data providers (i.e. Twitter, Tumblr, Reddit etc.) to clarify requirements and develop project plans for the collection of new data sources, as well as distribution of that data to end-users. 
• Developed UX strategies for surfacing complex metrics to non-technical users.
• Structured product documentation and collateral for engineering teams and other stakeholders.
• Performed scrum ceremonies including stand-up, sprint demos, and retros.

• Spectrum Guide was a multi-million dollar project to modernize Spectrum's video set-top-box application, which had a user base of 7m customers. I was part of the team that took this product from zero to a beta user group of 200,000 users.
• Guided front-end product vision and roadmap for Spectrum Guide; acted as product owner by running scrum ceremonies such as stand-up, retros, sprint demos and sprint planning.
• Collaborated with and UX, design, engineering, and QA teams to document complete functional requirements.
• Broke down requirements into actionable tasks and user stories for engineering teams; communicated progress to senior execs.
• Worked with other product managers, particularly those on the mobile apps team, to ensure a consistent user experience between mobile and big screen.

• Acted as business analyst for specific cross-platform feature sets.
• Wrote and managed user stories and epics for new features and technical tasks; prioritized feature development and technical efforts. 
• Defined and communicated sprint goals; responsible for timely release management.
• Coordinated with delivery teams across the organization to ensure dependencies were managed and synergies exploited.

• Worked closely with clients to guide the project to address over-all business strategy; conducted commerce training with the client.
• Translated business requirements into user stories, use cases, diagrams, and other docs for clients and technical resources.
• Ensured successful execution of projects by making sure deliverables meet requirements and analyzing trade-offs.
• Managed roadmaps and execution of tasks as carried out by dev team.

• Acted as product owner for two online storefronts (retail and wholesale) built on the Magento Enterprise platform.
• Created and managed roadmap of feature enhancements for all products; managed third-party developer contracts and work queues.
• Managed other ecommerce technologies, including Salesforce and Shipworks. 
• Responsible for online marketing and SEO efforts.\

Front-end web developer track

License number: 1693377

Bachelor of the Arts in International Relations and Spanish.