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Kimberly Berls

Principal Product Manager

Summary

Product leader with 9 years of experience using Agile methodologies to bring B2B and B2C products to market including consumer ecommerce, TV apps, SaaS analytics, and core data platform products. I understand SDLC and how to work with engineers, designers, QA, data scientists, and other stakeholders to produce awesome, user-friendly software products.

Experienced in working with both co-located and remote teams (international and domestic). 

I love transforming complex, back-end functionality into easy-to-understand user experiences that delight customers.

Work experience

April 2019present

Principal Product Manager, Computer Vision | Data Science

Verizon

Product manager for location-based computer vision and data science products

  • Manage computer vision product that supports Verizon's 5G rollout
  • Collaborate across business units to develop and launch POCs that leverage data science, data engineering, and computer vision
  • Write requirements, manage engineering and data science backlogs, pitch greenfield ideas to executive groups

September 2018March 2019

Senior Product Manager, Partner Products

Helix

Consumer products  |  iOS app and web platforms

  • Worked with dev teams to extract health insights from genomics data and contextualize that data for customers in web and iOS applications.
  • Collaborated with product design, bioinformatics, and science teams to create personal genomics results that were understandable for the average consumer.
  • Performed scrum ceremonies including stand-up, sprint demos, and retros.

June 2016 September 2018

Principal Product Manager

Oracle, Unified Data Platform, Oracle Marketing Cloud

B2B product with 650 accounts/ 5,000 users and ARR $20mm
Promoted from Senior Product Manager in March 2018

  • Oracle's Unified Data Platform collects big data from multiple data sources and enriches that data with machine learning (NLP, LSA). Data enrichments and analytics are then provided to customers via SaaS applications and also a suite of APIs.
  • Elicited feedback from customers regarding usability of the product, and additional problems they wanted to solve with the platform.
  • Collaborated with data providers (i.e. Twitter, Tumblr, Tencent) to bring their data into Oracle's platform.
  • Worked with UX and data science teams to develop strategies to surface complex metrics to non-technical users via intuitive SaaS dashboards.
  • Structured product documentation and collateral for engineering teams and other stakeholders.
  • Performed scrum ceremonies including stand-up, sprint demos, and retros.

May 2014June 2016

Manager, Video Products, Product Management 

Charter Communications

B2C product with >1m accounts
Promoted from Senior Analyst, UX Development, Product Management in April 2015

  • Spectrum Guide was a multi-million dollar project to modernize Spectrum's set-top-box application, which had @ 7m users. I was part of the team that shipped this product to a beta user group of 200,000 users in St. Louis and Reno footprints.
  • Spearheaded the front-end product vision and roadmap for Spectrum Guide and acted as product owner by running scrum ceremonies.
  • Collaborated with UX, design, engineering, and QA teams to document complete functional requirements for features such as DVR.
  • Broke down requirements into actionable tasks and user stories for engineering teams; communicated progress to senior execs.
  • Worked with product managers  on mobile and web teams to ensure a consistent user experience between mobile and big screen.

Aug 2012Apr 2014

Project Manager and Business Analyst

Indaba Group
  • Shipped 7 ecommerce websites and also a refactor of Americas' SAP Users' Group association's website.
  • Managed project roadmaps and execution of tasks as carried out by dev team.
  • Gathered business requirements from clients and translated into user stories, use cases, diagrams, and other documentation.

Nov 2009Jul 2012

Ecommerce Director

Center for Cultural Interchange/ Greenheart International
  • Acted as product owner for two online storefronts (retail and wholesale) built on the Magento Enterprise platform.
  • Increased annual sales by over 800% by migrated existing ecommerce website to the Magento Enterprise platform.
  • Managed digital advertising budget of $10k as well as third-party developer contracts and work queues.
  • Responsible for other ecommerce technologies, including Salesforce and Shipworks.


Certifications

Jul 2015

CSPO (Certified Scrum Product Owner)

Scrum Alliance - Certificate ID: 000208336
Feb 2014Feb 2020

PMP

Project Management Institute

License number: 1693377

Aug 2012

CSM (Certified Scrum Master)

Scrum Alliance - Certificate ID: 000208336

Other (Non-Traditional) Experience

Nonprofit Founder
Project Patagonia - Founder
June 2006 - December 2013 - Rio Negro Province, Argentina
I started a service project as a graduate student in Argentina building computer labs in rural boarding schools in the Rio Negro province of Patagonia. In total we built 16 labs powered by solar panels in (extremely) rural schools in communities who had no access to computers. 


Pfizer Japan
Pfizer Global Research and Development, Chita-Taketoyo - Communications Trainer

January 2004 - December 2005 - near Nagoya, Japan
I worked in Japan for two and a half years as an English language and cross-cultural communications instructor. I coached directors and other leaders individually on public speaking and writing. I also taught general English classes on the Pfizer campus and prepared scientists for presentations given on the La Jolla (California) and Sandwich (England) campuses.

Education & Recent Continuing Ed

Maestría en Política Económica Internacional

Universidad de Belgrano, Buenos Aires, Argentina

As an Ambassadorial Scholar for the Rotary Foundation, I completed all coursework for the Masters program in international political economy.
I did not graduate.

Bachelor of the Arts

Kent State University

Bachelor of the Arts in International Relations and Spanish.

2018

Grow with Google Challenge Scholarship

Udacity/ Google
2017

Software Product Management Specialization

University of Alberta via Coursera.org
20142016

Data Science - Data to Insights and Tackling the Challenges of Big Data

MIT ProfessionalX

Skills

JIRA fluency, SQL, UX, distributed teams, agile methodologies. SaaS, DaaS, search and discovery, machine learning, NLP, business analysis, project management, functional requirements writing, APIs, computer vision, data science product management