Download PDF

Kimberly Berls

Principal Product Manager


Product leader with 9 years of experience using Agile methodologies to bring B2B and B2C products to market including consumer ecommerce, TV apps, SaaS analytics, and core data platform products. 

Experienced in working with both co-located and remote teams (international and domestic). I understand SDLC and how to work with engineers, designers, QA, data scientists, and other stakeholders to produce awesome, user-friendly software products.

I love taking complex, back-end functionality and transforming it into easy-to-understand user experiences that delight customers.

Work experience

September 2018Present

Senior Product Manager, Partner Products


B2C consumer-facing product, iOS app and web platforms

  • Responsible for DNA Product Studio, which extracts health insights from complex genomic data, and contextualizes that data for customers.
  • Work with partners to take actionable genomics insights via API and surface to users in actionable ways 
  • Work with product design and science teams to create personal genomics content digestible for the average consumer.


June 2016 September 2018

Principal Product Manager

Oracle, Unified Data Platform, Oracle Marketing Cloud

B2B product with 650 accounts/ 5,000 users and ARR $20mm.

  • Oracle's Unified Data Platform collects big data from multiple data sources and enriches that data with machine learning (i.e. NLP, LSA). Data enrichments and analytics are then provided to customers via SaaS applications and also a suite of APIs.
  • Elicited feedback from customers on how they used the tool, and problems they'd like to solve with the platform.
  • Collaborated with data providers (i.e. Twitter, Tumblr, Reddit etc.) to clarify requirements and develop project plans for the collection of new data sources, as well as distribution of that data to end-users. 
  • Developed UX strategies for surfacing complex metrics to non-technical users.
  • Structured product documentation and collateral for engineering teams and other stakeholders.
  • Performed scrum ceremonies including stand-up, sprint demos, and retros.

April 2015June 2016

Manager, Video Products, Product Management 

Charter Communications
  • Spectrum Guide was a multi-million dollar project to modernize Spectrum's video set-top-box application, which had a user base of 7m customers. I was part of the team that took this product from zero to a beta user group of 200,000 users.
  • Guided front-end product vision and roadmap for Spectrum Guide; acted as product owner by running scrum ceremonies such as stand-up, retros, sprint demos and sprint planning.
  • Collaborated with and UX, design, engineering, and QA teams to document complete functional requirements.
  • Broke down requirements into actionable tasks and user stories for engineering teams; communicated progress to senior execs.
  • Worked with other product managers, particularly those on the mobile apps team, to ensure a consistent user experience between mobile and big screen.

May 2014April 2015

Senior Analyst, UX Development, Product Management 

Charter Communications
  • Acted as business analyst for specific cross-platform feature sets.
  • Wrote and managed user stories and epics for new features and technical tasks; prioritized feature development and technical efforts. 
  • Defined and communicated sprint goals; responsible for timely release management.
  • Coordinated with delivery teams across the organization to ensure dependencies were managed and synergies exploited.

Aug 2012Apr 2014

Project Manager and Business Analyst

Indaba Group
  • Worked closely with clients to guide the project to address over-all business strategy; conducted commerce training with the client.
  • Translated business requirements into user stories, use cases, diagrams, and other docs for clients and technical resources.
  • Ensured successful execution of projects by making sure deliverables meet requirements and analyzing trade-offs.
  • Managed roadmaps and execution of tasks as carried out by dev team.

Nov 2009Jul 2012

Ecommerce Director

Center for Cultural Interchange/ Greenheart International
  • Acted as product owner for two online storefronts (retail and wholesale) built on the Magento Enterprise platform.
  • Created and managed roadmap of feature enhancements for all products; managed third-party developer contracts and work queues.
  • Managed other ecommerce technologies, including Salesforce and Shipworks. 
  • Responsible for online marketing and SEO efforts.\


Jul 2015

CSPO (Certified Scrum Product Owner)

Scrum Alliance - Certificate ID: 000208336

Front-end web developer track

Feb 2014Feb 2020


Project Management Institute

License number: 1693377

Aug 2012

CSM (Certified Scrum Master)

Scrum Alliance - Certificate ID: 000208336

Other (Non-Traditional) Experience

Nonprofit Founder
Project Patagonia - Founder
June 2006 - December 2013 - Rio Negro Province, Argentina
I started a service project as a graduate student in Argentina building computer labs in rural boarding schools in the Rio Negro province of Patagonia. In total we built 16 labs powered by solar panels in (extremely) rural schools in communities who had no access to computers. 

International Ambassadorial Scholar
Rotary Ambassadorial Scholarship Program - Scholar
January 2006 - December 2006
Completed a Masters program in Belgrano University in Buenos Aires, Argentina, studying International Political Economy.

Pfizer Japan
Pfizer Global Research and Development, Chita-Taketoyo - Communications Trainer

January 2004 - December 2005 - near Nagoya, Japan
I worked in Japan for two and a half years as an English language and cross-cultural communications instructor. I taught general English classes, but also coached directors on public speaking, and helped prepare scientists for presentations they had to give at La Jolla (California) and Sandwich (England) campuses.

Education & Recent Continuing Ed


Grow with Google Challenge Scholarship

Udacity/ Google

Software Product Management Specialization

University of Alberta via

Data Science - Data to Insights and Tackling the Challenges of Big Data

MIT ProfessionalX

Bachelor of the Arts

Kent State University

Bachelor of the Arts in International Relations and Spanish.


JIRA fluency, SQL, UX, distributed teams, agile methodologies. SaaS, DaaS, search and discovery, machine learning, NLP, business analysis, project management, functional requirements writing, APIs,