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Kimberly Misutka

Digital Project Manager


Decisive, action-oriented and results-focused Digital Project Manager offering 5 years experience managing successful mobile website and SEO projects. Offer outstanding talents in resource levelling (sharing resources), team consensus, budget management, developing project scope (budgets, timelines and delivery dates), customer relationships, and conducting status meetings and customer reviews.

Currently hold a valid 5 year Essential Skills Visa. 

Work experience

Feb 2018Current

Product Owner

The Warehouse Group
  • Responsible for managing the Product Backlog for People Support, prioritising and defining user stories. Represented the customer and business to the product development team. As part of the product
    development team, responsible for streamlining the execution of program priorities, while maintaining conceptual and technical integrity of the features or components the team is responsible for.
  • Product delivery- Lead backlog grooming to decompose and estimate stories 
     Work with UX on design and create mockups where necessary 
     Write acceptance criteria, work with developers and testers to
    make sure that requirements are clearly communicated
     Demonstrate the latest iterations and gather feedback
  • Lead requirements gathering effort on what the product team
    should build, consulting with product managers, development
    teams, customers and other stakeholders. 
     Clearly expressing Product Backlog items and document user
    story details     
     Ordering the items in the Product Backlog to best achieve goals
    and missions, optimising the value of the work the development
  • Initiative owner for all RISE Central Functions that require IS Enablement. RISE is the group-wide transformation programme. It focuses on improving The Warehouse's performance, by changing the way we work and simplifying our business.  
Aug 2016Jan 2018

Digital Manager

The Comfort Group (Sleepyhead)
  • Supporting the Digital Strategist in educating the business internally, as well as external partners and customer in the opportunities and challenges of technology in the digital and social world as the company has made it their goal to be more digitally led.
  • Manage and lead digitally led projects with budgets ranging from $250,000 - $1Million, promotions and campaigns with stakeholders in marketing, internal business strategy and external digital agencies in New Zealand, Australia and China.
  • Technologies used include: Kentico and WordPress CMS, Marketo Marketing Automation, JIRA and Confluence, Smartsheet, Assembla, Slack, Google Analytics and Google Tag Manager, LiveChat


  • Currently working on a digital transformation project to improve the Buyer's Journey in Australia which focuses on SleepMaker Australia's website. Work involved with this programme has involved serving as Product Owner to map out user journeys and improve the customer experience, working with an agency to develop UX/design mockups, writing functional spec documentation to outline expected functionality, writing documentation to fully switch marketing automation solutions from Kentico to Marketo, managing content and SEO strategy considerations.
  • Leading the creation of SleepMaker Australia's 'always on' digital media strategy which involved the creation of assets and A/B testing different ad types. Publishers used included Google Adwords, Outbrain, Bing, Programmatic display ads and Facebook.
  • Successfully managed the SleepMaker China website launch in China which included translation, in-China testing, coordinating a custom Baidu map and server setup. This was the first time for the company to work with computer aided/semi-automated translations from English into Mandarin. By doing this we ensured the quality of content by automatically suggesting existing translation with pre-defined terminology.
  • Introduced agile methodologies such as KANBAN boards, daily scrum and capacity planning to the digital and wider marketing team. Wrote user stories, ran daily scrums, weekly backlog grooming sessions and sprint reviews with the development team to launch the SleepMaker Australia website.


Mar 2016Aug 2016

Digital Project Manager - SEO

ReachLocal New Zealand
  • Coordinating and maintaining a portfolio of Search Engine Optimisation (SEO) campaigns meeting implementation needs of client SEO strategy.
  • Compile data and interpret monthly reports for delivery to the client, providing highlights and summaries.
  • Conduct keyword research, back link analysis and write custom title tags, meta descriptions for up to 12 clients at a time.
  • Oversee scheduling, monitor task implementation, manage client approvals and coordinate communication between the sales team and client.
  • Technologies used include: WordPress CMS, Google Analytics, Google Tag Manager, Smartsheet, Screaming Frog


  • Successfully spearheaded and created a client escalation process used world-wide across the company
Jun 2012Nov 2015

Digital Project Manager

Top Draw Inc. (Alberta, Canada)

Top Draw Inc. is a full service digital agency specialising in moble-first, content-first websites. I worked for more than three years with progressively greater responsibilities to meet client and corporate expectations across multiple projects with client budgets ranging from $10,000 to $600,000.  

  • Manage and direct a production team of 18 people and a workload of up to 25 projects at one time using waterfall and/or agile methodologies in Project Management. 
  • Create and execute customized work plans for both mobile website and SEM/SEO projects   
  • Oversee day-to-day operational aspects of project management including: budget tracking and project scoping primarily using Wordpress CMS and Google products.
  • Technologies used include: Wordpress, SalesForce eCRM, MS Project, Basecamp, FunctionPoint, ZenDesk


  • Successfully implemented the company's risk register and risk management plan to track trends with logged issues and determine preventative measures
  • Co-created a quality assurance process for the company's web development team.
  • Executed the creation of a Project Management Office (PMO) and standardized project management documents.
Apr 2010May 2012

Communications Assistant

University Hospital Foundation (Alberta, Canada)
  • Develop unique communications and media material, both print and web-based for special donor and fundraising events
  • Utilize Microsoft programs for special event planning, donor visits and company logistics
  • Update and maintain the Foundation's website (Blackbaud CMS), manage social media activity and create unique materials for online use


  • Spear-headed two profitable fundraising initiatives for staff at the hospital: Jeans Friday and Champions of Care
  • Advanced overall digital strategy by facilitating a Google Grant and implemented best practices on all online assets



Project Management diploma

Northern Alberta Institute of Technology

Project Management Training provided by the Project Management Institute


Project Leadership diploma

Northern Alberta Institute of Technology

Project Management Training provided by the Project Management Institute


Bachelor of Arts, Anthropology, Spanish Language & Literature

University of Alberta

Community Development and Cross Cultural Relations diploma

Cégep MarieVictorin, Québec

Awards and Designations

Lee Global Education award recipient

University of Alberta, 2007

Current Project Management Professional (PMP) applicant

PMI Eligibility ID: 4155859E1


4 Ways to add Buffer in your Project Plan - - Sept 11, 2017

Five Signs your Project is setup for Failure - FunctionPoint - July 15, 2015

Portfolio A first in the banking industry ATB Online Advice provides customers with the

fundamental building blocks to create a financial plan based on current assets, saving habits, and

individual goals for the future Built the ability to import and update data sheets for motors and controls, graphs and spreadsheets in the website directly by the customer Implemented a custom plugin for geo-targetting to target user content for the three regions they support: USA, Canada and Australia Built a new functionality for the province’s 87 election divisions, divided into two

modes: Election Mode and Non-Election Mode Redeveloped the retail centre's one page website to a mobile

friendly CMS with the ability to add promotions and career opportunities for more than 250 stores Launched a new way for self-storage users to pay their bill online and complete the

full rent online process. This project involved computer aided/semi-automated translations, in-China testing, coordinating a custom Baidu map and server setup in China. and Bespoke mattress page launch with behavioural personalisation