Core Skills

  • Customer Experience & Engagement
  • Merchandising  
  • Brand Management
  • Team Leadership & Development
  • Project Management
  • Process Improvement
  • Sales Reporting & Analysis
  • Crystal Reports
  • Adobe Creative Suite

Work experience

Work experience
Feb 2012 - Present

Direct to Consumer Manager

J.W. Hulme Co.
  • Manage $6M in annual direct-to-consumer sales, and supported growth of direct-to-consumer business by over $2M, or 55%, in three years
  • Manage a staff of 5 including Customer Service Manager and four Customer Service Representatives
  • Generate reporting and analyses on product performance, promotional performance, and customer purchase behavior; translate into business strategy recommendations on marketing and promotions, product assortment, and merchandising
  • Direct merchandising decisions in catalog, website, and factory store using product performance data and trend analysis
  • Collaborate with product development, production, and fulfillment to improve or create processes in house to improve product or the customer’s brand experience
  • Curate photo shoots to create product photography that is seasonal, on trend, and compelling for use in catalog and website
  • Create and manage to budget for sales department including specialty marketing initiatives
Feb 2008 - Oct 2011

Visual Communication Coordinator

Abercrombie & Fitch
  • Devised visual merchandising strategy through seasonal floor sets and weekly updates to drive store traffic and maximize sales
  • Researched and analyzed store processes to identify opportunities for improvement and implemented tools or process changes that enabled stores to drive sales and create an excellent in-store experience
  • Collaborated with multiple departments to improve store processes cross-functionally and integrate new processes and standards through all channels of communication
  • Developed partnerships with store management through store visits and follow-up communication to understand their processes and challenges and improve effectiveness of communication to stores
  • Wrote documents communicating standards and procedures for all visual aspects of store experience
  • Led the rollout of product substitution guidelines for all flagship stores, improving their ability to choose appropriate substitutions for sold-down merchandise between planned sales floor changes

Mar 2007 - Feb 2008

General Manager

Abercrombie & Fitch
  • Managed a staff of 2 Store Managers, 4 Assistant Managers, 200-250 part-time employees, and $1 million in annual sales
  • Trained and supervised management staff on all aspects of running a successful store including merchandising, visual displays and lighting, staffing and floor coverage, customer service, and management toward sales goals
  • Managed recruitment of new managers and part-time staff to meet store staffing needs
  • Evaluated strengths and opportunities of each manager to develop them toward career goals
  • Held weekly management meetings to ensure all managers were aware of current Home Office directives and discuss progress toward store objectives
  • Wrote and delivered yearly reviews and quarterly touchbases for management staff
May 2005 - Mar 2007

Store Manager

Abercrombie & Fitch
  • Collaboratively managed a staff of 2-5 Assistant Managers, 100-300 part-time employees, and up to $10 million in annual sales
  • Recruited new management and part-time staff that were reflective of brand image
  • Maximized store sales by ensuring efficiency of all store operations and excellence in customer experience
  • Assisted in the training of Assistant Managers and reported progress to General Manager or District Manager
  • Acted as floor supervisor during high-traffic periods by ensuring all part-time staff was on task, salesfloor was being maintained and filled, and responding to customer concerns


2001 - 2005

B.S. in Child Psychology

University of Minnesota-Twin Cities