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Core Skills

  • Customer Experience & Engagement
  • Merchandising
  • Project Management
  • Team Leadership & Development
  • Brand Management
  • Process Improvement

Work experience

May 2016Present

Account Executive-Target Account

IQ Accessories
  • Manage $25 Million in annual Target business from design through sampling, production, and shipment
  • Direct costing initiatives to maximize sales and profits as well as meet Target PMU goals for growth
  • Develop and foster productive working relationships with Target Buyers, Product Managers, and support staff
  • Lead product development process through trend research, sales analysis, and costing analysis to ensure the best assortment possible is presented
  • Negotiate best-in-class pricing with factories and Target
  • Oversee support staff in Minnetonka, MN and Ningbo, China as well as a matrix of over 25 factories
  • Address any issues that arise related to item data, import status, shipment timing, or pricing
Feb 2012May 2016

Direct to Consumer Manager

J.W. Hulme Co.
  • Managed $5.7M in annual direct-to-consumer sales, and supported growth of direct-to-consumer business by over $2M, or 55%, in three years
  • Directed merchandising decisions in catalog, website, and factory store using product performance data and trend analysis
  • Evaluated category, style, and color performance to create a schedule of product focus for website, digital promotions, and print media
  • Coordinated with VP of Brand Management and Digital Marketing team to create marketing and promotional strategy and schedule
  • Curated photo shoots to create product photography that is seasonal, on trend, and compelling for use in catalog and website
  • Created and managed to budget for sales department including specialty marketing initiatives
  • Generate reporting and analyses on product performance, promotional performance, and customer purchase behavior; translate into business strategy recommendations on marketing and promotions, product assortment, and merchandising
  • Collaborate with product development, production, and fulfillment to improve or create processes in house to improve product or the customer’s brand experience
Feb 2008Oct 2011

Visual Communication Coordinator

Abercrombie & Fitch
  • Devised visual merchandising strategy through seasonal floor sets and weekly updates to drive store traffic and maximize sales
  • Researched and analyzed store processes to identify opportunities for improvement and implemented tools or process changes that enabled stores to drive sales and create an excellent in-store experience
  • Collaborated with multiple departments to improve store processes cross-functionally and integrate new processes and standards through all channels of communication
  • Developed partnerships with store management through store visits and follow-up communication to understand their processes and challenges and improve effectiveness of communication to stores
  • Wrote training documentation communicating standards and procedures for all visual aspects of store experience
  • Led the rollout of product substitution guidelines for all flagship stores, improving their ability to choose appropriate substitutions for sold-down merchandise between planned sales floor changes
May 2005Feb 2008

Store Manager-General Manager

Abercrombie & Fitch
  • Managed a staff of 2 Store Managers, 4 Assistant Managers, 200-250 part-time employees, and $1 million in annual sales
  • Trained and supervised management staff on all aspects of running a successful store including merchandising, visual displays and lighting, staffing and floor coverage, customer service, and management toward sales goals
  • Oversaw all major store projects including floorset and fixture updates, store remodels, and prep for high-level executive visits
  • Evaluated strengths and opportunities of each manager to develop them toward career goals

Education

20012005

B.S. in Child Psychology

University of Minnesota-Twin Cities