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I am one of those rare unicorns whose technical expertise is informed by over 10 years experience in marketing campaign development and operations. I started in demand generation grew into the technology side of marketing. Because of this rich background, I understand how marketers work and can create a demand machine to optimize marketing performance for B2B companies, from startups to global enterprises.

Work experience

Jan 2016Present

Interim Director of Marketing

Confidential startup

Marketing Technology  

  • Lead the website redesign project to transition static product-focused website into a demand generation tool: Project scope, timelines, team management
  • Develop the information architecture and content strategy for the new website

Strategic Consulting

  • Partner with CEO and CMO to create the new marketing department as the company transitions out of stealth
  • Define the target market and personas. Create, refine and implement the ‘story', value proposition, key messages, and voice

Demand Generation 

  • Establish an actionable marketing plan utilizing influencer and social media marketing
  • Produce new revenue for the company as it emerges from stealth
  • Drive the content marketing strategy: Mapping content to buyer personas through the buyer's sales funnel and managing the creation of new assets
Apr 2015Present

Senior Marketing Technologist

Crimson Marketing

Internal Projects 

  • Co-authored agency frameworks for Marketing Funnel Measurement, Content Operations and Demand Center Operations
  • Created a predictive marketing analytics workshop for new and prospective clients
  • Developed and executed repeatable Content Operations audits that provided clients with actionable insights and recommendations
  • Build and manage customer account teams, manage expectations, timelines, deliverables and delegate share of work effectively to drive client program success

Client: Seagate Technologies. Created a demand center for Seagate’s new product division in 16 weeks

  • Developed a roadmap strategy for full utilization of the client’s new Eloqua instance
  • Collaborated with client service team to connected marketing stack including Eloqua, SFDC, and a new data warehouse Managed the data cleanliness project
  • Optimized Eloqua instance: Created campaign templates, provided strategic advice on lead management and scoring
  • Wrote the necessary supporting documentation for the customer to understand and maintain technology architecture, programs or processes designed and delivered through the service

Confidential Fortune 1000 Client (B2B). Created and executed email marketing strategy for new product launch within 15 weeks to meet aggressive timeline

  • Mapped content and designed an email marketing program to guide prospects through the marketing funnel
  • Specify creative requirements, hired and managed a team of writers to produce creative assets
  • Drafted Eloqua programs including system architecture, use of custom data objects, decision rules, segment design, and other advanced Eloqua administration
  • Advised client on email marketing best practices, optimization of their marketing automation tool (Eloqua) and project management

Confidential Online University Client (B2C). Team tasked with designing and implementing a marketing technology stack

  • Provided strategic advice for the client to optimize their email nurturing programs
  • Authored use cases for the systems integration, security and BI teams
Aug 2012Feb 2015

Marketing Technologist - Global Web Operations

Juniper Networks

Marketing Technology

  • Focuses: MarTech ecosystem mapping, capability gap analysis, technology evaluation, project identification and prioritization
  • Translated user requests into workable requirements, documented specifications and test cases
  • Worked closely with global and regional marketing operations to address lead and campaign requirements into systems infrastructure
  • Managed technical implementation projects requiring cross-functional leadership. Scrum Master for distributed and virtualized working groups

Marketing Operations

  • Championed the customer experience and buyer journey leading to company-wide process improvements
  • Prepared on-demand and quarterly analysis of marketing activities and its business impact
  • Established practice for closed-loop reporting that led to marketing attribution capabilities

Demand Generation: 

  • Optimized the global website ( for lead conversions
  • Ensured that inbound traffic could be converted into known leads through a best-in-class online user experience
Apr 2011Jan 2012

Sr. Marketing Manager

Simply Hired

Marketing Technology

  • Owned all projects and optimizations related to the company's marketing automation system(Marketo)
  • Worked closely with Sales Operations to ensure that Marketo and were properly integrated and leveraged
  • Maintained integrity of the overall CRM implementation, data quality, process efficiencies and user support

Marketing Operations

  • Partnered with sales teams to define end-to-end lead management process, nurturing, marketing-sales funnel, and SLAs
  • Established and executed campaign tracking, analysis and optimization: identified KPIs, created dashboards and reporting scorecards
  • Identified, evaluated and integrated third party data sources for marketing campaigns

 Demand Generation

  • Designed demand generation, lead nurturing and automated email programs to attract free trial, SMB and enterprise level customers
Apr 2009Mar 2011

Marketing Consultant


Client: LogLogic. Provided day-to-day Eloqua instance management

  • Designed and created Eloqua programs: data cleansing, segmentation, lead processing, nurture campaigns, webinar programs and lead scoring
  • Developed analytics for key global marketing metrics: health of global marketing contribution to pipeline, funnel analytics, program ROI, contact acquisition, system maturation, and data quality

Client: Zenprise. Interim Marketing Manager in charge email marketing, webinars and the marketing technology to execute those activities

  • Managed webinar programs : promotion, webinar delivery, lead follow-up
  • Implemented the new Eloqua marketing instance
  • Led the development and implementation of a lead nurture program
  • Defined and executed email marketing strategy
May 2008Dec 2008

Demand Generation Manager


Marketing Technology

  • Monitored, analyzed and tuned processes in the marketing automation and systems to improve campaign effectiveness, lead experience, efficiencies in process and visibility into information

Demand Generation

  • Developed and executed a strategy and integrated marketing plan to generate leads for sales and build awareness of our solution in key verticals
  • Led the strategy and execution of webinars and tradeshows to build awareness and generate leads
Jan 2007Apr 2008

Manager, Direct and Interactive Marketing


Marketing Technology

  • Early adopter for marketing automation. Was early customer of Eloqua's marketing automation platform and have continued working in it for 8 years
  • Supported the implementation of new CRM (SFDC) and marketing automation system (Eloqua)

Marketing Operations

  • Tracked, measured, analyzed and improved ROI by campaign to drive investment decisions and marketing effectiveness
  • Created a marketing qualified lead generation machine using marketing automation tools, tele-qualification, lead scoring and lead nurturing to drop quality leads with sales-reps
  • Developed and managed marketing budget for digital marketing campaigns

Demand Generation

  • Utilizing persona-focused market intelligence, was responsible for creating a demand center as well as all demand generation efforts to attract and drive leads through the pipeline. Measured on achieving lead quota in five stages of the marketing funnel. Exceeded fiscal year numbers within the first three quarters of FY07
  • Created the marketing strategy for demand generation: Channel mix, content development and execution throughout the campaign lifecycle. Campaign types: PPC, content syndication, email, in-person and virtual events
  • Evaluated, selected and managed outside vendors that contributed to demand creation programs
Jul 2005Jan 2007

Marketing Specialist

Comergent Technologies

Marketing Technology

  • Investigated new email marketing systems, created a short list of vendors and coordinated evaluation activities
  • Managed the implementation of the new email marketing system across the global marketing organization

Marketing Operations

  • Created custom reports and dashboards for campaign results, lead flow and pipeline tracking

Demand Generation

  • Working closely with the Director of Demand Generation, Sales and Regional leaders, managed demand generation campaigns (email, direct mail, events, and PPC)
  • Provided inside and field sales organizations with customized marketing collateral as well as  training on sales and marketing technology

Non-Profit Marketing Roles

  • Program Manager at the Center for Social Innovation within the Stanford Graduate School of Business
  • Administrative Assistant in Communications at the Henry J. Kaiser Family Foundation


B.A. Communications with Minor in Psychology

Stanford University

Coursework in Project Management

Stanford Continuing Studies

Management Training

Women Unlimited, TEAM program


Marketing Automation

Eloqua Product Master certified. Also proficient on Marketo

Other Marketing Technologies

Mintigo, Domo, Kapost, Google Analytics and Adwords
Website Technology

Adobe Target, Tealium, JIRA, Live Agent, Media Bin, LiveSite, Drupal and WordPress. Basic knowledge of HTML and JavaScript

Project Management

MS Project, SmartSheets, Wrike, BaseCamp. Agile and waterfall methodologies

Desktop Applications

Adobe Creative Suite, MS Visio and Pencil

Speaking Engagements

Winning is Everything 

The Advisory Group

 January 20 - 22, 2016. Las Vegas, NV. 

Track: AAM Executive Level Marketing

Session Title: Using Data to Market Your Firm

Modern Marketing Experience


April 26 - 28, 2016. Las Vegas, NV.

Track: Optimization and Personalization

Session Title: Five Ingredients for Building a Healthy Marketing Technology Ecosystem