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Summary

For 11 years managed  promotional marketing events and directed and coordinated the successful launch of several pilot campaigns in the competitive high-tech  and beverage industry where quick movement is essential.

Work experience

Jan 2015Present

Regional Team Lead

Diabolo Beverage
  • Promoted from Brand Ambassador to Regional Team Lead for South Region
  • Recruited and trained Brand Ambassadors for the South Region.
  • Point of contact for All stores.
  • Demo calendar coordination and management with Central HQ for HEB and Spec's C Chain accounts"
  • Audit and quality account displays via " secret shop programs"
  • conference calls/ communicate bi-weekly with Client
  • Merchandising / Planograms/  set up in store displays
  •  Top in sales  and adding 143 more stores into the Texas Region for additional demos.
March 2016Nov 2016

Tour Manager

Eckrich Deli Tour - West Coast
  • Point of contact for events 
  • Maintain contact/communication daily with Client Experience managers
  • Check in Field Staff and keep record of arrival/departure times
  • Schedule staff and provide feedback on performance: Work with staffing agency to coordinate.
  • Manage set up, execution and tear down of all    elements.
  • Maintain organized and detailed inventory of all Over the Road items (Premiums/Cleaning Supplies/Staff shirts, etc.)
  • Assure Brand Ambassadors are following rules and procedure at all times
  • Adhere to Department of Transportation regulations 
  • Become intimately familiar with the " Eckrich Deli Meat and Sausages", image, language, goals/mission and expectations in order to be comfortable speaking to these points when required
  • Preparing , cooking, serving and following health codes.
Oct 2015Feb 2016

Event Manager

Us Wellness - CVS Health and Wellness Campaign
  • Train staff
  • Execute community outreach.
  • Main point of contact for all vendors and store manager
  • Time sheet and end of day recap for all events
May 2015Oct 2015

Tour Manager

Mosaic - Sweet 'N Low 
  • Spokes person for media for TV, Radio and any Social Media out reach.
  • Point of contact for events and media
  • Maintain contact/communication daily with Client Experience managers
  • Check in Field Staff and keep record of arrival/departure times
  • Schedule staff and provide feedback on performance: Work with staffing agency to coordinate.
  • Manage set up, execution and tear down of all    elements.
  • Maintain organized and detailed inventory of all Over the Road items (Premiums/Cleaning Supplies/Staff shirts, etc.)
  • Assure Brand Ambassadors are following rules and procedure at all times
  • Adhere to Department of Transportation regulations 
  • Become intimately familiar with the  Sweet 'N Low, image, language, goals/mission and expectations in order to be comfortable speaking to these points when required
Jun 2014Jun 2015

Product Specialist

Engine Shop - Mercedes and Smart Car

  • National Product Specialist For Mercedes-Benz and Smart Car.
  • Trained at the Mercedes-Benz USA.
  • Specialized in Auto Shows, Ride and Drive, Right Seat Driver, GLA and CLA Evolution Tour, Festivals, Races Ride and Drives.
  • Worked directly on Mercedes-Benz sponsorship events such as : Color Me Rad- Ride and Drive - (Pure, Passion Coupe, Passion Cab, Electric Drive Coupe, Electric Drive Cab.)
  • Napa Valley Film Festival- Ride and Drive - (B Class, CLA, 2015 GLA, AMG models)
  • National Auto show Tour  2014 Mercedes Benz Evolution Tour - Ride and Drive – (CLA & 2015 GLA, AMG models)
  • My position required, but not limited to the following:
  • Customer service
  • Lead generation and product knowledge
  • Delivering key product messages
  • Automotive comparison
  • Expense reports

May 2011May 2015

Tour Manager

Escalate Now  - Sweet 'N Low, Fuze Iced Tea, Coca-cola Open happiness, Georgia's Coffee, Coca-Cola SCVNGR Simon Mall program
  • Clients included: Sweet 'N Low, Fuze Iced Tea, Coca-Cola Open Happiness,  Georgia's Coffee, Coca-Cola SCVNGR Simon Mall Program
  • Recruited and managed  campaigns for  South Region and West Coast via all programs above throughout the 5 year term. 
  • Recruited and Trained Brand Ambassadors and Assistant Managers per cities. 
  • Coordinated scheduling product pick up per week for weekly/ monthly events.
  • Coordinated with Warehouse personnel in each market daily for pre event product pickup. 
  • Responsible for Inventory of premiums, products and event elements, 
  • Executed over 500 successful sampling events and distributed over  20 million units in the duration of  5 years.
  • Adhere to Department of Transportation regulations
  • Researched, screened, and filtered custom activity calendar as sponsorship and client liaison for all program activities including the following highlights:  Plaza America Mall Samples, Live Nation Concerts, Make Music Pasadena, Gay Parade, E3 conference, Amicon, Color in Motion Run, Austin City Limits and more.
Oct 2014Dec 2014

Field Market Manager

Aspen Marketing
  • Client Included: Windows 7 and South West Airlines
  • Recruited and Trained 10 staff members at Austin Airport. 
  • Troubleshoot  technical issues
  • Point of contact liaison for Airport and clients. 
  • Event Recaps and inventory 
Sep 2014Oct 2014

Field Market Manager

Marketing Werks
  • Client included Hotels.com
  • Recruited and trained Assistant Manager and Brand Ambassadors
  • Point of contact for all events and venues.
  • Adhere to Department of Transportation regulations for Branded Vehicle.
  • Responsible for Premium inventory, Reports, Timesheets, Expense reports, Set up and break down of event.
  • Researched, screened, and filtered custom activity calendar as sponsorship liaison for all program activities including the following highlights: BMW Momentum Fashion Show, Shecky's Girls Night Out, Karoke Nights at Spotlight, Houston Mixers,  George R. Brown Conventions and more.
Jan 2005Aug 2010

Field Market Manager

Event Pro Strategy
  • Client: US Army, Stride Gum and Trident Gum
  • Adhere to Drivers Of Transportation regulation for nonbranded vehicle
  • Recruited and trained 16 Brand Ambassadors
  • Scheduled Brand Ambassadors 
  • Executed over 200 successful sampling events and distributed over  150,000 units
  • Researched, screened, and filtered custom activity calendar as sponsorship liaison for entire program activities including the following highlights:  Volley ball tournaments,  George R. Brown Convention Centers, Company picnics,  Susan G. Komen 5k Run, Mardi Gras in Galveston, Bikers meet up and many more. 

Education

May 2006

B.S. In Psychology and Minor in Human Development Family Studies

University of Houston

Skills

 Tour Planning and Management, Team Management, Event Management, Lead Generation, Emcee, Media Spokes person, Production: Set up/Tear downs, Sampling, Technical support, Tour driver, Grand Openings, Experiential marketing, Nationwide tours, Guerilla Marketing, Recruiting and Training talents.