Catherine Cole

Catherine Cole

Work History

Work History
Jan 2009 - Present

Associate Director of Admissions

Middle Tennessee State University

Tasked with overseeing all off-campus recruitment events, the highly successful I’m one! marketing and recruitment program, Web site management, social networking, the development of all recruitment publications and collateral materials, several targeted recruitment populations (including in-state classification, military, and online), and student service.

§Developed and implemented a comprehensive enrollment services marketing and communications plan with coordinated publications including viewbook, brochures, newsletters, posters, postcards, and direct-mail pieces which resulted in annual enrollment growth of more than five percent and improved market and brand awareness

§Directed, planned, and executed state-wide recruiting trips for university president, executives, academic officers, and various departments with a 25 percent increase attendance for prospective students and families

May 2006 - Jan 2009

Editor and Marketing Coordinator

Middle Tennessee State University

Interfaced with University clients to identify vision, set priorities, and balance competing marketing and communication needs while ensuring campaigns remained focused and effective. Researched and developed materials to enhance image and awareness of the University for various constituencies, including prospective students and their families.

§Developed a comprehensive, strategic, integrated marketing campaign for MTSU’s I’m one! recruitment program which included recruiting and directing students; interviewing for print, radio, and video; producing collateral materials including Web sites, billboards, radio spots, brochures, postcards, invitation, development of personal stories for all 135 students, and other publications as needed; scheduling student appearances at on- and off-campus functions; coordinating with several university departments to integrate recruitment campaign into their publications, Web presence, and interactions with students; served as spokeswoman for the campaign; and coordinated all aspects of multi-tiered advertising, word-of-mouth, and in-person campaign resulting in near double-digit enrollment increases.

§Provided leadership for the development of a Web Style and Standards Guide and institutional Web policy

§Worked as member of president’s Web committee for a complete redesign of MTSU’s Web presence

Jan 2003 - Apr 2006

Director, Major Events, Marketing, and Trademark Licensing

Eastern Michigan University

Responsible for all major presidential and University events; all aspects of the day-to-day management and direction of University marketing office, and of more than $2 million in annual licensing revenue from University marks. Also provided day-to-day campaign leadership for the Division of Enrollment Services, interacting with staff and constituents to determine publication, event, and service needs. Provided reputation management of all university marks, logos, brands, and images.

§Worked extensively with the Coca-Cola Company to develop and implement cross-promotional branding opportunities on campus involving Athletics, Dining Services, Campus Life, Family Day, Celebration of Excellence, the annual All-Campus Picnic, various sponsorships, student-centered activities, and just plain fun

§Developed successful integrated, strategic marketing plans in the corporate sector and various higher education units

§Led the development of a new family of enrollment services materials with a unified look that resulted in a 10 percent increase in prospective student inquires and new student enrollments

§Significant customer/quality service responsibilities which resulted in an institution-wide training, coaching, and mentoring program

Apr 2001 - Jan 2003

Director of Special Events

Eastern Michigan University

Extremely organized in the successful planning and seamless execution of exceptional events. Expert in managing facilities, schedules, travel, and accommodations. Successful track record of creating venues and planning agendas. Proven ability to balance priorities, meet tight deadlines, and produce superior quality while providing exemplary customer service. Known for thriving in dynamic, high-pressure environments.

§Seamlessly orchestrated multiple, overlapping events with budgets of up to $250,000, for more than 25,000 attendees

§Organized 2,000-person EMU presidential inaugural ceremony, scholarship dinner, and related week of activities

§Implemented student retention campaign which included annual Recognition of Excellence Freshman Scholarship Convocation, fall All-Campus Picnic, Family Day, and all commencement ceremonies

§Successfully developed on-the-spot contingency plans for adverse weather conditions and other emergencies

§Significant friend- and fund-raising experience in a nonprofit setting

§Outstanding interpersonal skills in formal and informal situations with executive officers, boards, dignitaries, parents, families, colleagues, and volunteers both on campus and in local community.


Jan 2008 - Present


Middle Tennessee State University