Associate Director of Admissions
Middle Tennessee State University
Tasked with overseeing all off-campus recruitment events, the highly successful I’m one! marketing and recruitment program, Web site management, social networking, the development of all recruitment publications and collateral materials, several targeted recruitment populations (including in-state classification, military, and online), and student service.
§Developed and implemented a comprehensive enrollment services marketing and communications plan with coordinated publications including viewbook, brochures, newsletters, posters, postcards, and direct-mail pieces which resulted in annual enrollment growth of more than five percent and improved market and brand awareness
§Directed, planned, and executed state-wide recruiting trips for university president, executives, academic officers, and various departments with a 25 percent increase attendance for prospective students and families