Skills

Skills

Technical Skills

Proficient in Microsoft Office suite; including Excel, PowerPoint, Word and Outlook. Some experience in Web Content Management.

Soft skills

Team-player : Has worked in diverse work environments and cross-functionally; offers diversity of thought, experiences and perspectives, can bring diverse teams together by building consenses; a team-player. Self-starter : Something all her previous employers can vouch for Khyati. Motivated& Committed : Has always given 110% to any assigned task. Attention to detail Ability to multi-task

Multilingual

Khyati is  fluent in Indian languages like Gujarati, Hindi; fluent in English and has learned basic German

Social media

Expert in blogging, Twitter, social networks, LinkedIn, RSS feeds, Google analytics and is constantly adapting to  new communication channels. Ability to understand the strategic implications of using new media tools for different client situations

Sales & Marketing

Practiced and developed skills of pitching, selling and cold calling. Sold everything from newspapers to strategic plans to the CEOs.

Networking

Continously practicing the art & science of networking.

Writing, Editing & Proofreading

Ability to articulate and craft PR/communication messages Familiarity with AP Style Trained in basic PR writing tools like pitch letters, press releases, stand-by statements etc as well as advanced tools like speeches, op-eds, intranet etc.

Research

Expert in using most of the research databases like LexisNexis, Factiva, ThomsonReuters, Gorkana, Cision, IRChannel etc. Expert in creating media lists, maintaining databases of editorial calendars, speaking opportunities, events etc. Expert in pulling vast amount of information and synthesizing it in a short turn-around time.  

Education

Education
May 2003 - Present

Masters of Management Studies

S.N.D.T UNIVERSITY, Jankidevi Bajaj Institute of Management Studies
  • Among top 5% students to be chosen for on-campus recruitment.
Apr 2000 - Present

Bachelor in Commerce and Accounting

SAURASHTRA UNIVERSITY, Sadguru Mahila College
  • Won interstate public speaking contest. Participated in cultural and academic events.
Aug 2008 - Jan 2009

M.S. Public Relations and Corporate Communication

NEW YORK UNIVERSITY, School of Continuing & Professional Studies
  • GPA: 3.8/ 4.0
  • Final Thesis: "Tale of Two Acquisitions: Role of Communication in Cross-border M&A." Analyzed two case-studies by independent research and provided recommendations for communication in cross-border M&A in post-2008 era.
  • Recipient of The Lagrant Foundation Scholarship; among the fourteen graduate students selected nationwide.
  • Member of PRSSA, New York.

Work History

Work History
Mar 2009 - Present

Marketing & Communications Manager

Clinwell Research

In my current role at Clinwell, I work closely with the CEO to formulate and execute marketing and communications strategies for the company. I am also responsible for managing external affairs, corporate accounts and initiating strategic relationships for the company's global operations.

Jun 2008 - Dec 2008

Public Relations Intern

BRUNSWICK GROUP LLC
  • Staffed on three global accounts and assisted in communications around corporate social responsibility initiatives, bankruptcy, litigation and shareholder-activism situations.
  • Led a project to raise profile of a client in Milwaukee and single-handedly generated top-tier national media coverage. Issued and distributed press release via newswires and conducted media-outreach.
  • Staffed on New Media team and worked proactively to suggest sources and tactics for social media.
  • Supported research for benchmarking projects, competitive intelligence, new business proposals, reporters' biographies, activist profiles, media coverage analysis etc.
  • Involved in real-time media monitoring and prepared daily media reports for clients.
  • Created, updated and maintained media lists using sources like Bacon's and Gorkana.
  • Tracked placements and media coverage and maintained an organized press archive.
Jan 2008 - May 2008

Media Relations Intern, Corporate Communications

NBC UNIVERSAL
  • Worked with the VP of Corporate Communications to prepare and present an analysis of 'Strategic Communications Plan for Upfronts 2008.' Conducted research, content analysis and provided recommendations.
  • Monitored 12 major newspapers, 15 trades and online periodicals and 25 blogs daily for all relevant press coverage related to NBCU/GE.
  • Assisted in projects of Executive Communications and Internal Communications.
  • Wrote cover stories for NBCU company-wide Intranet home page.
  • Worked on "Earth Day" events management for NBC's 'green' initiatives.
Apr 2006 - Mar 2007

Career Presentations Host, Career Management Centre

FUQUA SCHOOL OF BUSINESS, Duke University
  • Organized corporate presentations for the Fuqua School for fall 2006.
  • Represented Career Centre of Fuqua to the top 40 corporate recruiters.
  • Acted as a liaison between the business school and corporate recruiters.

Applications reader, Duke Executive MBA Admissions office

  • Evaluated Duke Executive MBA applications.
  • Participated in admissions' review committee meetings.
Apr 2004 - Dec 2004

Business Development Associate

FRANKLIN COVEY SOUTH ASIA
  • Organized "7 Habits" workshop in western parts of India.
  • Envisioned and developed a marketing plan for expanding the operations of the company in western parts of India.
  • Designed brochures, e-letters, feedback forms and other marketing tools.
  • Managed publicity and public relations within the government, companies and media.
  • Developed relationships with several corporate clients that translated in more business and prepared well-conceived account plans that provided the goals, measuring process, and sales strategies.
  • Revitalized the flagging sales of in-house training programs by generating substantial leads worth $25000-$27000 for the effectiveness workshops.
May 2003 - Apr 2004

Management Trainee

HDFC BANK
  • Worked in teller division of the bank.
  • Chosen among the staff of 300 to attend "Bank on Me" training to enhance customer service.
  • Resolved numerous critical issues related to role of ATMs in promotion of schemes and products.
May 1999 - Aug 1999

Marketing Officer

INDIAN EXPRESS
  • Led sales teams to increase subscription and product penetration in the market.
  • Formulated promotion strategies to increase client base resulting in growth of 10% in the region for the said quarter.
  • Conducted a "readership survey" and provided recommendations based on analysis.

Summary

Khyati is a strategic communications professional with strong academic qualifications and diverse experience ranging from sales, marketing, advertising, business development, project management, public relations and corporate communications. She graduated from MS in Public Relations and Corporate Communication program at the New York University in January 2009. Her master's thesis was on "Role of communications in cross-border M&A" in the post-2008 era.

Khyati offers a rare combination of understanding the business fundamentals (with her MBA) and having a formal training in corporate communications and public relations (with her MS). In addition, having travelled to more than 10 countries, lived and studied in three countries and worked in two countires, Khyati is multilingual and offers the ability to understand and service European and global clients, work in cross-cultural or diverse teams, build consensus and bring diverse teams together. Khyati currently works with Clinwell Research, a healthcare start-up,as a Marketing & Communications manager. Her role is to work closely with the CEO to formulate and execute marketing and communications strategies for the company and assist in business development initiatives of the company globally.

Objective

I am currently looking for full-time, freelance or contract positions suitable to my skills and background

COMMUNITY INVOLVEMENT

  • Co-Chair, MBAA Auction Games, 2006 for Special Olympics in North Carolina. Raised $40,000, a record amount in the history of the auction.
  • Managed publicity and booth management as a part of 10 members' team for Houston International Festival.
  • Organized and mobilized the participation of ethnic minorities at the International Food Festival at the Fuqua School of Business at Duke University.
  • Led volunteer teams for MS 150 Bike Race, a major fund annual fund raising event for multiple sclerosis.

Interest

  • Traveling: I enjoy traveling; have traveled and lived in more than 15 countries.
  • Music: I enjoy Indian Classical music; I play Tabla, an Indian musical instrument

REFERENCES

Available on request