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Work experience

Mar 2015Apr 2015

Marketing Executive

GCL Direct
  • Successfully carried out unscripted, outbound B2B marketing campaigns on behalf of renowned blue-chip IT companies like Dell, SAP, HP & Documation.
  • Secured warm leads & appointments with C-level Chief Technology Officers (CTO’s) and Chief Finance Officer (CFO’s) & IT Managers of clients such as Dell & HP.
  • Leads qualification, generation & follow up as part of IT solution selling.
Oct 2013Oct 2014

Freelance Translator

40+ outsourcing translation agencies, around the world
  • Translated various types of texts, software, websites and audio-visual material from and into three languages Arabic, English & Dutch.
Jan 2009Aug 2013

Business Development Manager > Sales & Marketing Manager

GATIM Language Services

 Responsible for targeted business development, strategic planning, developing customer relations strategy & implementing CRM system, identifying key sales leads & analysing competition, customer needs & market trends. 

  • Achieved a consistent 3-year long, >100% top line revenue growth-rate track-record:

       Sales growth-rate:  125% in 2009     >     138.9% in 2010     >     151.2% in 2011

  • Designed & coordinated a B2B e-mail marketing campaign aimed at converting big brands into recurring customers, like Hilton Worldwide (1919), Akzo Nobel Neth., De Brauw Blackstone Westbroek (1871), PriceWaterhouseCoopers (PwC).
  • Blue printed the company’s first big sale (> €10.000 per-order), valued at €17.000, for a complex project managed across 4 languages & 12 profs in 6 countries.  
  • Developed strong marketing & creative agency relationships to negotiate best fees.
  • Built marketing alliances with suppliers, key customers & cross-functional parties.
  • Run & monitored e-marketing campaigns via CRM & branded e-mail marketing software, by sending frequent e-newsletters, editorials, specials and digital incentives.
May 2008May 2011

SEO, Web Content & Social Media Manager > Digital Marketing Manager

GATIM Language Services

Responsible for the complete online marketing & e-commerce presence, developing consistent branding and digital marketing materials to reach defined customer-segments. Responsible for digital asset creation, digital media planning & liaison with external agencies. 

  • Led change program for a new brand image & new look of digital properties like website, logo, brochure, letterhead, e-mail signature & correspondence.
  • Coordinated multilingual web content creation, editing & marketing on company website, landing pages, blogs, social accounts, e-mail marketing campaigns.
  • Transformed low performance old website into a self-built highly functional, call-to-action site. Sales from website leads increased by 138.9% in 2010, one year later.
  • Designed & executed social media marketing campaigns on top SM: YouTube, Facebook, LinkedIn & Twitter to maximize brand awareness & engagement.
  • Designed & drove a swift viral SEO link building. Result: a good PageRank 4 after 3 months & a Google page 1 SER position for 15+ service-related search enquiries.
  • Managed community & social accounts, built relationships & monitored response using analytics software: HootSuite, Buffer, Omniture & TweetDeck, Twitonomy.
  • Launched a benchmark Google Ad Words campaign to measure effects of organic SEO vs. paid SEM (CPC) on sales performance.
  • Implemented on-site live chat customer support with document transfer, visitor tracking & web analytics system in 2009, reducing visitor premature page exit numbers by 38%.



De Haagse Hogeschool / The Hague University of Applied Sciences

Hogeschool Rotterdam

Delft University of Technology


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