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Work History

March 2016Present

Digital Influence Executive

Wetpaint Creative Digital Solutions

- Develop, craft and implement social media strategies.
- Develop all content for client’s social media platforms (Facebook, Twitter, Instagram, Pinterest and blog programs).
- Maintain calendars for all social media activity.
- Monitor all consumer activity within social media and respond to escalate as needed.
- Provide weekly and monthly reports detailing consumer engagement and growth within all social media channels.
- Design the layout of the social media programs for brands.
- Conduct competitive analysis and target audience analytics.
- Research existing and emerging social networks, online communities and bloggers for new ways to reach and engage in conversation.
- Report on the effectiveness of content and digital campaigns.
- Handle all client servicing relationships
- Prepare presentations, briefings, communication material upon request.
- Handle live coverage during big events: through social media streams.
- Close liaison with other parts of the organisation to ensure aligned marketing and online marketing strategy is being delivered

Jan 2012Mar 2016

Founder/editor

Food Porn

Founder/Editor Food Porn has become the source of food, recipe and review of where to eat for the modern food lover. The blog further aims to reach people from all backgrounds who are continuously seeking for inspiration on where to eat and how to cook.-Facebook page currently has over million followers-http://facebook.com/fdprn-Prepared and presented creative collaterals, including narratives for social media and sales strategies; e.g. sales toolkits, social media schedules and mocks.-Producing creative campaigns for brand clients such as McDonalds, Moochi Frozen Yoghurt, Keystone group etc.-Delivered post-campaign recommendations based on readership and social media response analytics to further increase targeted response. The website currently experienced approximately 380, 000+ monthly unique visitors. www.fdprn.com

Dec 2013Nov 2015

Lime&Tonic Australia

Social Media Consulting
Develop and manage online marketing campaigns for Lime&Tonic, effectively driving brand awareness, engagement and traffic to their sales pages. Achieve a strong, visible social media presence and develop concepts with high engagement. Continuously monitor online public relations and ensure the success of client programs.
Feb 20082015

Client Services Manager

Just Printing

Specialising in Premium & High Quality business card, poster, flyer, sticker printing, event & store signage, pull up banners and vinyl banners in Sydney, Australia-Preparing, pricing and selling print & signage designs for potential and existing clients.-Preparing presentations and attending client meetings, conferences, & media events, etc. http://justprinting.com.au- http://fb.com/justprintingsyd

Mar 2010Feb 2013

Marketing Assistant

Trademark Hotel/Piano Room/Tunnel/The Bank Nightclub/21

• Assisting in weekly events • Digital and ATL graphic design for implementation • Signage

design, manufacturing and installation using Illustrator and Photoshop • Promoting weekly

and national events on a daily basis through social media platforms

Education

20082009

Business (Marketing) and Business (Advertising)

TAFE NSW South Western Sydney Institute

20052007

Higher School Certificate

La Salle Catholic College

Skills

Arabic
Social Media
Social Media Consulting
Graphic Design
Corporate Branding
Website Editing/Design