Download PDF

Khaled Aouni

M.Sc, M.Ed - Experienced Sales Manager - Looking actively for a new challenge


Enthusiastic, very motivated to sales and sales management, customer & result driven. I have a strong academic background holding a master of science in international business and a master of education in marketing; and a solid experience in sales and team management. I am expert on industrial adhesives, cleaners, lubricants, mechanical & industrial engineering...

Core Competencies:
* Strategic Orientation: Able to think analytically and come up with a strategy.
* Market insight: understanding the market and the business.
* Results Orientated: Driven to achieve results through constant improvement as assessed by sound metrics.
* Customer Impact: Passion for pleasing customers and clients.
* Collaboration and influence: working well with others, including influencing those not in one’s line of command.
* Organizational Development: Developing strengths for the company by recruiting, retaining, and developing future leaders.
* Team Leader: Building winning groups.
* Transformation Leadership: Leading the way toward new goals.

Work experience

May 2017Today

Managing Director Sales & Marketing

Brico Bois Fathallah: Sanitary Wholesaler

Responsible from the Sales and Marketing Strategy, Trade products choice and managing a team of 18 persons out of them 8 Sales Persons, 4 Backoffice and 4 Fileld Sales Executives.

Jul 2016Dec 2016

Freelance Business Consultant


From July 1st 2016 till end of December 2016 I have been mandated for working on a business plan for a new Wholesale Hardware Company. Benchmarking, range of products choice, suppliers and partners selection, pre-recruitment of the team, P&L,...An awesome challenging mission.

Jun 2013April-2016

Country & Sales Manager


As head of the representation office:
* The lead of the local management team, acting as subsidiary's top executive, playing a strategical role in the company's strategic direction, development and future growth.
* Defining and implementing the business plan of the rep. office.
* Managing three business units: Building Services, Water Management and Industry.
As Country Sales Manager:
* RTM / GTM: Managing the distribution network
* Establishing marketing strategy: mix-marketing & communication.
* Price Policy.
* Following and Participating to tenders.
* Benchmarking
* Competitive intelligence

Apr 2015Apr 2015

Marketing Consultant


Animation of a workshop for students of Master II in Touristic and Cultural Communication as part of the project ;"The archeological valuation of Medenine and Tatooine". This workshop focused on:

- Online marketing techniques.

- Cultural Tourism Marketing.

- The technique of Brainstorming to properly conduct a Marketing Campaign.

Feb 2011May 2013

Regional Sales Manager Maghreb & West Africa


* Regional Sales Manager Maghreb&West Africa during two years and three months: responsible from 6 sales engineers,excellent KPIs (NESx5,GP1, EBIT,...)
* Road to market & business plans :Hiring new distributors : I setteled the distribution network of Ahesives Technologies General Industry of Henkel in Tunisia,
* Sales & Marketing strategy for all the region
* Organising, animating Seminars/Trainings

Feb 2008Jan 2011

International Key Account Manager (Maghreb Region)


* Harmonizing key accounts price strategy
* Keeping these accounts as much as possible satisfied
* Being in a close relationship with them (availability even in the week-ends if needed)...
* Managing their needs complexity through forecasting without hurting NCWC.

Jan 2007Dec 2007

Senior Sales Engineer

AR Filter

Responsible from sales and overdue,
Prospection of new indsutrial customers, Distribution Channel, Tenchnical trainings,...

Nov 2006Dec 2006

Sales Engineer


Hardware and Handtools reseller of wellknown brands such as SAM, Makita, Metabo, Facom...

Sep 2004Oct 2006

Sales Executive


* Driving to success fairs & exhibitions by hiring maximum of exhibitors,...
* Mix-marketing strategy,...





Team Management


International Sales

Stress Management

Business Development


Sales Management


Apr 2012Apr 2012

DiSC Sales Profile

Capelle Consulting

Sep 2008Sep 2008

Price excellence & Henkel Sales Model


Sep 2001Jun 2002

End Studies Diploma in Business English

Bourguiba School of Languages

Jan 1999Jul 1999

Management Agent Diploma in Textile

Ministry of Labor


Best Employee of the month November 2010 with Henkel


* Sports especially football

* High Tech

* Music

* Travelling

* Films

Linkedin Profile