Summary

With a diverse background in PR, Marketing and Advertising I am a dynamic, creative communication professional with a finger on the pulse of current affairs and popular culture. My talents include the ability to utilize strategic communication theories in understanding audience behavior and to subsequently generate compelling, distinctive messaging.

Born and raised in the Caribbean, I moved to the U.S. at the age of 18 to pursue my tertiary studies and am completing my Master's Degree in Communication  from Villanova University in Pennsylvania.

For more information, you can follow me on Twitter or connect with me on LinkedIn.

Core Competencies:

Content Marketing

Social Media

Public Relations

Copywriting/editing

Social media marketing

PR plan development

Direct mail development

Event planning

Marketing plan development

Work History

Work History

Other Work History

Communication Intern, National Society of Collegiate Scholars (NSCS), Washington DC (02/2006-05/2006)

  • Updated website content
  • Created and proofread copy for website, briefing packets, booklets.

Advertising/Public Relations Intern, GMMB, Washington DC (09/2005-12/2005)

  • Worked with The Bill and Melinda Gates Foundation for Education account
  • Tracked national media clips daily
  • Prepared briefing documents

Communication Intern, Tyco Healthcare, Mansfield MA  (06/2005-08/2005)

  • Created a media clips filing system
  • Liaised with outside vendors to reproduce collateral
  • Redesigned and managed content for department Intranet site

Advertising Copywriter Intern, McCann Erickson Inc., Trinidad W.I. (06/2002)

  • Brainstormed campaign ideas, slogans and taglines
  • Conducted research surveys and wrote copy for product campaigns
Apr 2011 - Present

Communication Coordinator

Multicultural Affairs Congress (MAC), a division of the Philadelphia Convention & Visitors Bureau (PCVB)
  • Digital content development for e-newsletters, websites, microsites and social media networks
  • Primary representative for MAC’s social media presence and online community interaction on Facebook, Twitter and LinkedIn
  • Manage MAC's Global Fusion Festival Facebook presence
  • Advise on new media marketing opportunities
  • Assist with writing and production of advertising, direct mail, collateral and other sales materials
  • Provide PR support for MAC and MAC customers including press release writing, local and national mediapitching, on-site press room support, press clip management and media list maintenance
  • PR strategy and implementation for Philadelphia’s largest one-day multicultural festival, Global Fusion
  • Identify and engage prospective media partners for Global Fusion Festival
  • Develop speaking points for PCVB president, MAC executive director and other stakeholders
  • Work with internal departments to produce articles for PCVB publications and other official materials
Dec 2009 - Dec 2010

Business Development Associate/Publicist

Amira Shiraz Inc.
  • Developed corporate identity and positioning for ASI; participated in agency’s start up, direction, growth and management.
  • Identified prospects and developed proposals for newbusiness.
  • Initiated and actively participated in ASI company PR incl. blogging, social media networking, writing expert articles and providing expert quotes.
  • Generated strategic PRplans for all company’s client accounts.
  • Conducted media outreachfor all company’s clients.
  • Designed and wrote content for client marketing material incl. press releases, press-kits, etc.
  • Responsible for hiring PR assistants and graphic design interns.
  • Initiated and maintained key client and media relationships.
Feb 2009 - Nov 2009

Marketing/Administrative Assistant

Profit Marketing Inc.
  • Oversaw company website redesign and implemented website launch plan.
  • Developed and implemented social media plan for company
  • Designed marketing collateral including sales letters, email blasts, brochures
  • Developed and produce bi-weekly newsletter
Jul 2007 - Jul 2008

Marketing Coordinator

United Refrigeration Inc.
  • In this position I was responsible for developing marketing collateral for United Refrigeration branches across the U.S. The experience allowed me to hone my skills at relaying concise and compelling messages in fliers, product ads and brochures.
  • Other responsibilities included large scale mailing and printing projects which I executed using both in-house resources as well as outside printing and fulfillment services.
  • Some other duties were website content update and Access database management.
Dec 2006 - Apr 2007

Copywriter Trainee

All Media Projects Ltd.
  • At Ample Advertising I wrote copy for several local and regional campaigns, including press releases, brochures and ads. Some of the industries I wrote for included financial services, home construction and national road safety.
  • I was also responsible for overseeing development of radio advertisements which allowed me to work with voice over talent and to liaise directly with clients.
Sep 2006 - Dec 2006

PR Freelancer

http://www.levlane.com
  • Wrote business and creative copy including press releases and media alerts for Philadelphia clients. Some clients included city hospitals, insurance organizations and local retirement care communities.
  • Pitched stories to local and national print and broadcast media resulting in several media hits
  • Contributed to program/event planning and account management by conducting research & attending brainstorm sessions
  • Responsible for conducting various outreach programs for clients including mini-health fairs in Center City business offices.

Education

Education

Skills

Skills

CRM

Access, Excel and Act! databases.

Photoshop/Ilustrator

InDesign/Pagemaker/Quark

Writing Samples