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Work experience

Marketing Intern

Tenmoku Pottery
  • Developed and presented marketing plan alternatives to increase brand awareness to Marketing Manager.
  • Analyzed and presented findings of internal and external opportunities to improve current marketing practices.
  • Assisted Marketing Manager in direct marketing campaigns at National (B2B) and Local (B2C) trade shows in Toronto, Ontario.
  • Developed reports based on direct marketing campaigns from National and Local trade shows.
  • Responsible for cold calling and following up with local businesses about product offerings.
Jul 2008Present


OCDetailing and Detailers Haven


  • Demonstrated ability to work in both a B2B and B2C environment by managing multiple projects, meeting tight deadlines and problem solving with an attention to detail.
  • Implemented both short and long term creative marketing strategies and programs in traditional and social media environments to increase customer base and enhance revenue opportunities.
  • Analyzed consumer buying patterns to understand shopping behavior and purchasing patterns of current, new and potential customers.
  • Regularly reviewed performance indicators, e.g. sales and discount levels.
  • Redesigned and developed marketing initiatives to improve efficiency of marketing budget.
  • Maintained relationships with existing suppliers, sourced new suppliers for future products and negotiated terms of contract
Apr 2006Oct 2008

Technical Support Analyst

VTEC Repair and Consulting
  • Diagnosed and resolved technical incidents with customers over the phone.
  • Ensured all customer interactions were thoroughly documented within the ticketing system.
  • Met established business objectives and complied with documented best practices.
  • Proactively maintained technical knowledge base and actively participated in a team environment.
  • Identified, communicated, and escalated potential technical/business issues or challenges.
  • Took accountability to solve incidents from beginning to end.
Jan 2007Apr 2007

Marketing Consultant and Team lead

Bata Shoe Museum
  • Spearheaded the re-evaluation of the marketing plan and developed "best value" marketing initiatives based on Bata Shoe Museum marketing budget
  • Proposed the expansion of target market by developing alternate marketing plans to increase traffic flow within the facility by using statistical databases, as well as, direct marketing.
  • Constructed direct and relationship marketing initiatives to improve Customer Relationship Management.
  • Collaborated daily with fellow consultants as well as with Marketing Coordinator to implement marketing initiatives.
  • Led weekly up-date meetings with Marketing and Public Relations using Microsoft Power Point.
  • Presented final marketing plan including new marketing and advertising initiatives to the Marketing and Public Relations Manager.


Sep 2002Jun 2008

Business Management and Public Policy

York University