Summary

 

F. Brian Whitman currently serves as the Vice President of Marketing, Community Relations, Business Development, Service Excellence and Community Health for the Bloomington Hospital system – a recognized, regional referral center for southern Indiana. In this capacity, Brian serves to act as branding officer to oversee all brand implementation including internal and external communication and advertising activities, market assessment, coordinated outreach, and service delivery assessment and improvement activities. Brian also teaches a health care marketing class at Indiana University in Bloomington Indiana.

During his tenure Brian has worked to integrate brand, increase awareness and preference, focus internal communications, build culture of service, and develop staff to support in-house marketing and communication resources. Since taking the helm his team has secured 49 national, regional or local awards for creativity and resourcefulness in marketing and communication. In addition, Brian has lead the development of Service Excellence and physician outreach functions within his business unit and has brought on-line a contracted contact center and customer relationship management functions to support the growth of the hospital. At present Brian has been involved in most principal activities to support the integration of Bloomington Hospital with Clarian Health.

Prior to joining Bloomington Hospital, Brian provided independent counsel to hospital systems and healthcare organizations on marketing strategy, employee communication, public relations, product positioning, brand development, co-marketing partnerships and corporate communications planning. Over the course of his career, he has been responsible for all aspects of marketing and communications planning, including brand management, new product launches, partnership development, marketing promotions, corporate communications, crisis management and merger communications management.

Brian worked at Clarian Health Partners, Inc. for more than six years. In this capacity he served as interim Director for a period of nearly three years.Brian has served as a primary marketing service-line leader for many areas at Clarian including Cardiovascular, Cancer, and Methodist Hospital. In addition Brian served on many internal committees providing leadership and serving as marketing liaison.

Brian is holds a Master of Business Administration in Health Care management from Western Governors University. Previously, he received a Bachelor of Arts degree from the University of Indianapolis, where he majored in communications. He is a graduate of the Leadership Bloomington Program. He was formerly employed at Corporate Creations, Inc. where he served as Director of Post Production and had account oversight responsibilities for Cummins Engine, Delta Faucet, Heritage Environmental Services, Methodist Medical Group, Methodist Hospital and many others.

Brian currently serves on the Board of Directors for the Monroe County United Way. He has served on the Board of Directors for Lant and Associates, Inc., the Indiana University Alumni Association, and the Near-north Neighborhood Development Corporation, LLC (Indianapolis). He is currently on the public relations advisory councils for the Volunteers of Medicine of Monroe and Owen Counties, and the Bloomington Chamber of Commerce.

Brian is an active member of peer organizations including but not limited to the Innovator’s Studio Group, Public Relations Society of America, The Advisory Board, and the Society for Healthcare Strategy and Market Development.

Work History

Work History
Dec 2005 - Present

Vice President of Marketing, Community Relations, Business Development, Service Excellence and Community Health

Bloomington Hospital and Healthcare System (Clarian Health)

I currently serve as the Vice President of Marketing, Community Relations, Business Development, Service Excellence and Communtiy Health for the Bloomington Hospital system – a recognized, regional referral center for southern Indiana. In this capacity, I act as branding officer to oversee all brand implementation including internal and external communication and advertising activities, market assessment, coordinated outreach, and service delivery assessment and improvement activities.Since accepting the position: I have been busy working with my team to develop and formalize the functions of marketing and business development to increase awareness and preference; I have established and Service Excellence department; I have been given the additional responsibilites for community benefit and Community Health

Sep 2003 - Dec 2005

Owner

Independent Marketing and Communications Consultant

Contract and freelance services to organizations supporting marketing, business development, program development, public and media relations, and communications functions.

*Clarian Health Partners –Contribution Management, Human Resources, Women’s HeartAdvantage (Co-Director), Stroke Center at Methodist Hospital, Corporate Communications, PACE Project (Cerner Implementation)

*CMC Media

*Exempla Healthcare – Strategic Marketing & Communication Planning, Marketing & Communications Department Restructuring, Brand Implementation, Public Relations ROI Analysis, EPIC Implementation Project Communications, ESJH Cardiovascular Marketing, EGSMC ED Market Development, Restructuring of Employee Communications Tactics, Web Development Oversight

*The Strategy Group – Bayer, Market Strategies, Inc., Roper St. Francis Healthcare System, Bon Secours Health System, Heartland Regional Medical Center and Community Health Systems, VHA, Inc., Crozer-Keystone Health System, Forbes News Agency

Feb 1998 - Sep 2003

Public Relations Manager, Interim Director of Marketing and Public Relations

Clarian Health Partners

Audience Analysis; Brand Analysis, Development and Management; Budget Development; Campaign Development and Execution; Communications Plan Development; Crisis Communications; Employee Communications Channel Development; Event Coordination; Exhibit Design Development; Graphic Conceptualizing; Partnership Development and Management; Presentation Development; Product Positioning; Project Management; Merger Communications Management; Staff Supervision (12 Professionals: Communications Coordinators, Event Coordinator, Graphic Designers, Media Relations Coordinators, Support Staff, Employee Communication Writers);Technical Coordination and Supervision; Vendor Coordination and Management; Writing

Mar 1992 - Feb 1998

Director of Marketing and Post Production

Corporate Creations, Inc.

Accounts Supervisor; Animation Design and Development; Brand Development; Budget Development; Campaign Execution; Exhibit Design; Exhibit Technical Coordination; Post Production Staff Supervision; Presentation Development; Product Positioning; Project Management; Proposal Development; Strategic Research; Technical Development and Supervision; Vendor Coordination and Management; Video Production; Video Editing; Writing

Jan 1991 - Feb 1992

Post Production Editor

Producers International/Format

Annimation Design and Development; Customer Project Management System; Video Prodution; Video Editing; Writing

Education

Education
Aug 2010

Master of Business Administration

Wester Governors University
Aug 1987 - Dec 1990

Bachelor of Arts

University of Indianapolis

Communications, English, Art

Activities and Societies: Alpha Epsilon Rho (President), Sigma Tau Delta, Speech and Debate Team