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Work experience

Jan 2010Aug 2010

PR Strategist

South Willamette Wineries Association

  • Compiled research on social media use in the wine industry for Southern Willamette Wine Association.
  • Created strategic social media plan for Southern Willamette Wine Association.
  • Helped manage Twitter and Facebook sites and grew a follower base of 399 and 755 respectively.
  • Headed up media and wine blogger outreach.
Sep 2008Mar 2010

Account Supervisor - Recycle Your Mat

Allen Hall Public Relations

  • Developed and implemented PR plan and social media strategy for national mat recycling company.
  • Met bi-weekly with founder and maintained close client contact.
  • Created media list of over 1,200 contacts and blog media list of over 500 contacts.
  • Increased Facebook following from 60 fans to 185 fans.
  • Oversaw and delegated work to three account executives.
  • Secured broadcast, newspaper and blog coverage in regional media.
Sep 2008Mar 2010

Treasurer

University of Oregon Public Relations Student Society of America

  • Managed and reported a budget of more than $5,000.
  • Collaborated with others on executive board to grow number of due paying members from 22 to 62.
  • Pitched University of Oregon Student Government budget committee and received 20% fund increase.
  • Helped plan and organize a $1,200 fundraising event for PRSSA.
  • Attended PRSSA National Conference 2009 in Detroit, Mich.
Mar 2009Jun 2009

Student Intern

Mulberry Marketing Communications

  • Pitched articles and story ideas to British journalists.
  • Conducted company interviews and wrote case study for client Sarian Systems.
  • Wrote monthly magazine article series for client in trade publication Cleaning and Hygiene Today.
  • Created return on investment report for client IronPlanet.

Education

Sep 2006Mar 2010

B.A

University of Oregon

References

John Mitchell

“Jessica performed her public relations internship in London with great professionalism, and she is clearly a capable writer various types of formats. Beyond her writing skills, Jessica is a self-starter and capable leader as witnessed by her time on the board of the University of Oregon Chapter of the Public Relations Student Society of America. She will no doubt make a conscientious employee who serves her clients well.” May 21, 2010

Bryce Keane

“During her time at Mulberry, Jessica demonstrated an innate gift for identifying any key communication issues facing each client in her portfolio and then clearly identifying practical methods for how to tackle each individually to achieve optimal levels of coverage. She was exceptional in her ability to not only tackle any challenge that was thrown at her on a day-to-day level, but also in looking at ways to achieve innovative and greater levels of exposure, either by looking further afield for her targets or by finding new and interesting ways to develop angles based on the materials given to her. She would be a great asset to any PR firm, and we were all sorry to see her leave London but fully support her future success and career.” May 25, 2010

Chris Klopper

“Jessica is without doubt one of the most talented young PR professionals that I have had the pleasure to work with in all my years in the PR industry. She intuitively understands a client's problems or opportunities and can conjure up a winning strategy to address or maximise the situation seemingly at the drop of a hat. But to describe Jessica just as a strategic thinker, is to sell her short by a long way. She is also a supremely good executor and through charm, intellect, acumen and persistence gets the job done with results normally way above all expectations.” May 19, 2010

Resume

Portfolio