Work experience

Work experience
Jan 2010 - Aug 2010

PR Strategist

South Willamette Wineries Association

  • Compiled research on social media use in the wine industry for Southern Willamette Wine Association.
  • Created strategic social media plan for Southern Willamette Wine Association.
  • Helped manage Twitter and Facebook sites and grew a follower base of 399 and 755 respectively.
  • Headed up media and wine blogger outreach.
Sep 2008 - Mar 2010

Account Supervisor - Recycle Your Mat

Allen Hall Public Relations

  • Developed and implemented PR plan and social media strategy for national mat recycling company.
  • Met bi-weekly with founder and maintained close client contact.
  • Created media list of over 1,200 contacts and blog media list of over 500 contacts.
  • Increased Facebook following from 60 fans to 185 fans.
  • Oversaw and delegated work to three account executives.
  • Secured broadcast, newspaper and blog coverage in regional media.
Sep 2008 - Mar 2010


University of Oregon Public Relations Student Society of America

  • Managed and reported a budget of more than $5,000.
  • Collaborated with others on executive board to grow number of due paying members from 22 to 62.
  • Pitched University of Oregon Student Government budget committee and received 20% fund increase.
  • Helped plan and organize a $1,200 fundraising event for PRSSA.
  • Attended PRSSA National Conference 2009 in Detroit, Mich.
Mar 2009 - Jun 2009

Student Intern

Mulberry Marketing Communications

  • Pitched articles and story ideas to British journalists.
  • Conducted company interviews and wrote case study for client Sarian Systems.
  • Wrote monthly magazine article series for client in trade publication Cleaning and Hygiene Today.
  • Created return on investment report for client IronPlanet.


Sep 2006 - Mar 2010


University of Oregon