Senior Internet Marketing Specialist
Aon Affinity Insurance Services
- Create e-mail campaigns in HTML for effective customer retention and re-activation:Collaborate with Database Marketing group to segment customer data and test variables in the monthly E-newsletter. Testing links in the preview pane improves click-thru rates by 21%.
Participate in development of award winning web site: Help conduct usability study and interact with product marketers and graphic artists to improve site design. Redesigned website contributes to over $4 million in annual online premium. Awards include 2007 Insurance Marketing Communications Association "Best In Show.”
Implement SEM Campaign using Google Adwords: Produce online content, execute online keyword campaigns, manage online leads and increase search engine usage by more than 25% in the 6 months after development.