Insurance Marketing Communications Association (IMCA) - 2007 "Best In Show" -

Electronic Communications (

Professional Insurance Marketing Association (PIMA) - 2007 "Bronze Award" – E-

Commerce Web sites


Over 4 years of progressive experience in the Insurance industry, 10 years in Sales and

7 years in Marketing.

Work experience

Work experience
May 2005 - Present

Senior Internet Marketing Specialist

Aon Affinity Insurance Services
  • Create e-mail campaigns in HTML for effective customer retention and re-activation:Collaborate with Database Marketing group to segment customer data and test variables in the monthly E-newsletter. Testing links in the preview pane improves click-thru rates by 21%.
  •  Participate in development of award winning web site: Help conduct usability study and interact with product marketers and graphic artists to improve site design. Redesigned website contributes to over $4 million in annual online premium. Awards include 2007 Insurance Marketing Communications Association "Best In Show.”

  • Implement SEM Campaign using Google Adwords: Produce online content, execute online keyword campaigns, manage online leads and increase search engine usage by more than 25% in the 6 months after development.

May 2004 - Jun 2005

Marketing Data Coordinator – Temporary

Duane Morris
  • Managed database of more than 500 profiles: Utilized a Client Relationship Management (CRM) project, the largest scale implementation to date among all law firms.
  • Identified current marketing activity and opportunities:Researched, updated and communicated valuable information i.e. cross-sell opportunities, real-time marketing data, trends of top clients.
Jan 2003 - Jan 2004

Online Business Coordinator

GSI Commerce
  • Built acquisition and retention programs for e-commerce programs:Interfaced regularly with client at CBS to develop programs around significant sporting events to drive online store merchandise sales by more than 30%.
  • Impacted weekly demand of client website and merchandise by 80%:Developed and secured voice-over announcement during 2004 Super Bowl for CBS and NFL merchandise.
  • Analyzed data and response analytics: Reviewed results for online purchases, made recommendation to target top 10 revenue generating NFL markets for NFL Draft, promoted the draft jersey in an e-mail to each individual market and increased order conversion rates by 6%.
2001 - 2002

Account Executive

Comcast Spectacor
  • Increased new business by 20%: Achieved with aggressive telemarketing and meeting schedule.
  • Led implementation of new sponsorship program: Supported new marketing dollars gained from local businesses with customized signage at events.






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