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Awards

Insurance Marketing Communications Association (IMCA) - 2007 "Best In Show" -

Electronic Communications (www.cpai.com)

Professional Insurance Marketing Association (PIMA) - 2007 "Bronze Award" – E-

Commerce Web sites

Summary

Over 4 years of progressive experience in the Insurance industry, 10 years in Sales and

7 years in Marketing.

Work experience

May 2005Present

Senior Internet Marketing Specialist

Aon Affinity Insurance Services
  • Create e-mail campaigns in HTML for effective customer retention and re-activation:Collaborate with Database Marketing group to segment customer data and test variables in the monthly E-newsletter. Testing links in the preview pane improves click-thru rates by 21%.
  •  Participate in development of award winning web site: Help conduct usability study and interact with product marketers and graphic artists to improve site design. Redesigned website contributes to over $4 million in annual online premium. Awards include 2007 Insurance Marketing Communications Association "Best In Show.”

  • Implement SEM Campaign using Google Adwords: Produce online content, execute online keyword campaigns, manage online leads and increase search engine usage by more than 25% in the 6 months after development.

May 2004Jun 2005

Marketing Data Coordinator – Temporary

Duane Morris
  • Managed database of more than 500 profiles: Utilized a Client Relationship Management (CRM) project, the largest scale implementation to date among all law firms.
  • Identified current marketing activity and opportunities:Researched, updated and communicated valuable information i.e. cross-sell opportunities, real-time marketing data, trends of top clients.
Jan 2003Jan 2004

Online Business Coordinator

GSI Commerce
  • Built acquisition and retention programs for e-commerce programs:Interfaced regularly with client at CBS Sportsline.com to develop programs around significant sporting events to drive online store merchandise sales by more than 30%.
  • Impacted weekly demand of client website and merchandise by 80%:Developed and secured voice-over announcement during 2004 Super Bowl for CBS Sportsline.com and NFL merchandise.
  • Analyzed data and response analytics: Reviewed results for online purchases, made recommendation to target top 10 revenue generating NFL markets for NFL Draft, promoted the draft jersey in an e-mail to each individual market and increased order conversion rates by 6%.
20012002

Account Executive

Comcast Spectacor
  • Increased new business by 20%: Achieved with aggressive telemarketing and meeting schedule.
  • Led implementation of new sponsorship program: Supported new marketing dollars gained from local businesses with customized signage at events.

References

John Hill

“When I worked with Kevin he was the interface between the business unit and the IT web team and he deftly worked "both sides of the aisle". Kevin researched third-party email delivery systems and recommended the best solution for the business and the customer. In the process he taught the IT team what was possible and available in the area of email marketing and how these new services would benefit the business and the customer. Kevin works well under pressure and with members of a team and he contributed greatly to our Ecommerce projects.”

August 11, 2009

Renee Kennedy

“It has been a pleasure to work with Kevin for the last three years. I consider him to be the foremost authority on email marketing. He has several years of direct experience, but also goes out of his way to research the most cutting-edge email marketing strategies. At our semi-annual Marketing Steering Committee, Kevin is one of the most sought-after speakers. His presentations are lively and full of useful tips and tricks. His monthly reports are also well-known; I agree with the numerous compliments from his superiors about his reporting skills and detailed analysis. Kevin also has a great personality. He is easy to work with and very generous with his time and talent. I highly recommend Kevin, as he is a major asset to the Web Marketing team.”

August 10, 2009

Education

19992001

MBA

19951999

Bachelor of Science

Skills

HTML
MS Visio
MS Powerpoint
MS Excel
MS Word