Apr 2008 - Present
Public Relations Manager
Secure media coverage to support marketing objectives. Research, write and manage production of monthly television commercials, radio interviews, newspaper ads, and Web site for ongoing health education initiative; produce, write and edit monthly employee newsletter; manage and plan community events; coordinate monthly updates of Web site; manage Facebook page.
- Within first three months of employment implemented a collaborative contest with local museum to promote new surgical system that yielded more than 60 entries, a weekend exhibit, and media coverage.
- Planned and implemented a new men’s health expo and car show with an attendance of 500 in fall 2009; staged same event in June 2010 with attendance of 1,000 plus, 102 cars, and 500 people screened.
- Wrote and managed production of a 19-minute video of hospital for $6,000 within first year of employment that is broadcast on hospital TV channel.
Oct 2001 - Apr 2008
Director of Communications
Expanded public awareness and press coverage for electric cooperative by planning and executing innovative marketing, PR and communications campaigns. Administered scholarship and grant programs. Wrote monthly member newsletters. Managed outside agencies (Web development, advertising, vendors) in developing communication materials. Designed educational and community activities. Planned special events, including Annual Meeting with attendance of 1,000.
·Developed bar-coded magazine cover wrap that reducedregistration wait time and eliminated need for a separate prize ticket and mailer. First Georgia Co-op to do this.
·Launched a teacher’s grant program within six months of employment, providing immediate value to the organization and community. Program became blueprint for more than five other “sister” organizations in Georgia and South Carolina.
·Organized a statewide seminar to educate teachers on how to use a new solar panel system in lessons.
·Successfully streamlined processes and boosted distribution of annual report from 1,000 to 14,000 without increasing cost of project.
Aug 1994 - Oct 2001
ASSISTANT EDITOR / SENIOR WRITER / REPORTER
The Coastal Courier, Hinesville, GA 8/1994 to 4/1998
The Daily Tribune, Cartersville, GA – 4/1998 to 1/1999
Savannah Morning News, Savannah, GA – 7/1999 to 10/2001
Researched, wrote and edited engaging and informative newspaper content. Wrote breaking news and features on education, government, crime, business and human interest. Pursued challenging stories. Met all deadlines during lengthy and multifaceted career.
Bachelor of Arts
Master of Arts
Armstrong Atlantic State University
Accomplished, creative, personable public relations and marketing professional with strong written and oral communication skills.
Experience coordinating programs, managing multiple projects, handling administrative duties, and planning special projects from conception to completion.
Open to new challenges and opportunities.