Davida Carter

Independent Consultant 

Working with various organizations and brands as a subject matter expert on optimizing the use of social media platforms to enhance their current marketing campaigns, sponsorships and relationship management.  

• � Chicago Latino Film Festival 

Developing the Facebook community for the Chicago Latino film festival, increasing community size by 400% and revenue by 20%; worked on strategy, content development and branding to increase visibility of current sponsors through the use of social media and to attract and obtain new sponsorship opportunities with companies that have a pronounced interest in both the entertainment and social media space.

• 2016 Rio Olympic Games

�Consulted on the social media marketing for the 2016 Olympics including reputation management initiatives to manage the Chicago loss of the Olympic bid in 2009 and how to best leverage the Brazilian community in the midwest. 

• Julian Grant

Acting publicist for award-winning filmmaker and tenure track professor at Columbia College Chicago. Working on PR, marketing and distribution for the feature film, The Defiled with world wide promotion at multiple international film festivals and a pending contract with a major motion picture studio.

• Escape Films 

�Marketing Producer for Escape's upcoming feature film, Roundabout America.  Release date Spring 2012.

• Latergy

Consultant for business development initiatives for a full service video marketing and advertising agency that conceives, produces and distributes video content for online and social media platforms. Driven by Larry Thomas former COO of Media Link and creator of MultiVu.

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• Get Lucky Productions 

Social Media Marketing Consultant for Get Lucky an independent production company. Currently in post production of three pilots with a wide breadth of formats from sitcom to comedy and home and leisure entertainment. 

Dow Jones

Worked in a marketing capacity with Dow Jones Factiva Insight (a social media and monitoring and measurement tool). Became a social media evangelist to Fortune 500 companies and a thought leader on how to best leverage and engage in social media conversations during its infancy.  

• �Worked closely with industry and educational thought leaders in the space as well as bloggers. 
• �Acted as a consultative and diagnostic liaison to Fortune 500 companies on how to best leverage social media platforms and the importance of monitoring and measurement.
• �Led in the strategy of content development for these communications platforms, focusing on an educational approach based on industry-wide best practices
• �Integrated marketing strategies and campaigns to encompass these new opportunities and engagements with content.
• �Acted as a spokesperson for the product at industry events, conferences and speaking engagements.

Dow Jones

Sought out multiple strategic partnerships aligning Dow Jones with other top tier brands to enhance its marketing capabilities both in the digital and traditional media landscape. In addition to creating and negotiating these relationships I also created the strategy and oversaw execution to harness the full potential of the partnerships.

• �Factiva became the official social media monitoring and measurement tool for the Public Relations Society of America (PRSA). PRSA is the world's largest organization for public relations professionals with more than 31,000 members.  All analytics and research they produced were branded in conjunction with Factiva Insight including all materials for media release and professional education.
• �Factiva Insight became the exclusive tool used for research at Tucks School of Business, Dartmouth. Professor Paul Argenti, at the School of Communications wrote and published numerous articles exclusively utilizing research obtained by Factiva including a white paper on behalf of Dow Jones.
• �Created a roundtable of top bloggers including several of the most influential participants from Fortune 50 companies. The roundtable event was transcribed into a white paper, and a question and answer blog.  The video of the event went viral.  

Allstate 

Acted in a liaison role with various state and local government agencies to create relationship and partnership events.

• Created and led in the execution of a campus-wide event with Jess White, Secretary of State, and the Chicago Bears to gain 5,000 organ donor signatures. This became a nation-wide event that allowed for a discount on Allstate insurance if the participant signed an organ donor release.