An experienced marketing/advertising executive with a history of developing and executing marketing/advertising plans that achieve record breaking results. Motivated self starter, constant learner and technology expert, with the unique ability to work both creatively and analytically. Skilled with all media types and co-founder of Destination Marketing’s online marketing department.
Feb 2005 - Present
Digital Evangelist/Account Director
Lead a cross functional account team consisting of, media and creative personnel on six accounts located throughout North America. Develop and implement marketing plans for TV, radio, print, direct mail, and online. Work directly with clients’ owners, CEO’s and CMO’s on a daily basis. Responsible for developing new strategic marketing plans using online advertising vehicles including, Web development, SEM, Display, and Social Media.
Feb 2002 - Nov 2005
Managed the media placement, creative development, and general account duties for Destination Marketing’s 3 largest accounts. Analyzed sales results and advertising effectiveness of marketing campaigns
Jun 2001 - Feb 2002
The Domain Group
Responsible for the day to day task on the CARE direct mail account. Worked directly with the co-founder of The Domain Group and the client. Developed an interactive presentation that played an instrumental role in the resigning of the account.
May 2000 - Sep 2000
Cedar Systems/Cocom America
Worked with the founders of the company to develop their online marketing presence. Improved their website’s placement on search engines by increasing their SEO. Wrote press releases that highlighted the implementation of their thin client computer products.