An accomplished high-tech marketing executive with more than 20 years of both domestic and international experience. Core competencies include marketing, business development, sales, strategic planning, capital formation, mergers/acquisitions, public relations, analyst and investor relations.  Internationally, Mr. Liebl has launched and managed marketing and sales programs throughout Europe and Latin America.  As CEO of a high-tech start-up, he secured capital to fund business expansion and then successfully sold the company to a Fortune 1000 corporation.

Mr. Liebl is a noted industry speaker and is well published in both business and industry publications.  He is an active and successful blogger who writes on leadership, marketing, social media and general management topics. His blog, "Insights on Leadership," can be found at

Work History

Work History
2009 - 2010

Executive Vice President, Operations

OptionEase, Inc.

Joined early-stage startup as third executive team member and built organization, processes and procedures to support sustained growth.

  • Presented company to venture capital firms and helped secure Series “A” round of funding to support rapid growth.
  • Designed, documented and implemented processes and procedures to support three critical departments – marketing, professional services and customer support.
  • Created and launched new company brand and overall corporate identity.
  • Launched customer outreach program resulting in higher customer satisfaction/retention.
  • Defined outbound public relations, analyst relations and social media strategy resulting in a 300% increase in overall corporate coverage.
2006 - 2009

Director of Corporate Marketing

LSI Corporation

Managed corporate storage marketing team that provided services to three key business units and eight separate sales and marketing channels, representing $1.5 billion of overall revenue.

  • Directed group through functional transition from a provider of marketing communications services to a strategic marketing team.
  • Aligned business unit strategic marketing planning with corporate marketing resources, resulting in key deliverables that supported business unit goals and objectives.
  • Implemented and drove a Storage Marketing Council to align diverse - and often conflicting - marketing programs, defining a clear and consistent corporate storage message.
  • Designed and managed the company's first-ever storage "Thought Leadership" campaign that established a leading position on key industry topics.
  • Improved ROI of corporate events and branding by clearly defining goals, setting strategy, implementing new processes and measuring results.
2002 - 2006

Vice President of Marketing

StoreAge Networking Technologies

Joined high-tech startup during early stage and created marketing programs to capitalize on the emerging storage virtualization segment.  

  • Established company and product brand-equity in new market by creating and executing a comprehensive marketing plan.
  • Captured early market share and leadership position by driving WW marketing campaigns.
  • Grew revenue by initiating and nurturing key channel reseller relationships.
  • Developed strategic OEM relationships that ultimately led to acquisition by LSI Corporation.
2000 - 2002

President and CEO

Joined company in formative startup phase and built an effective team of professionals and strong management processes to rapidly capture market share.

  • Secured a well-balanced management team and a prestigious board-of-directors.
  • Managed operations by developing and tracking against an aggressive 3-year financial plan.
  • Implemented strategy sessions that developed and refined mission and product roadmap.
  • Received funding by developing and executing a focused capital-formation plan.
  • Proved business model by completing initial software product, implementing beta phase, launching product, and generating material revenue within 12-month period.
  • Completed exit strategy - acquisition by world's largest paper mill, International Paper.
1994 - 2000

Vice President of Marketing

Managed WW marketing team that supported high-growth data storage solutions business. 

  • Implemented integrated marketing process that included: market requirements definition, competitive analysis, pricing strategy, product launch, promotion and end-of-life transition, contributing to an increase in company revenue from $100M to $250M over six years.
  • Improved sales effectiveness through comprehensive sales training and sales tools.
  • Generated market awareness by launching first-ever web strategy within the company.
  • Drove outbound messaging via marketing campaigns and public/analyst relations.
1988 - 1994

Director of Marketing

Managed a team in all product and outbound marketing activities within North American region.

  • Designed new product launch procedures, reducing time-to-market by more than 50%.
  • Refined market requirements definition process to more accurately capture customer needs.
  • Leveraged vendor relationships, reducing overall marketing budget by 35%.



MBA, Marketing


UC Irvine (UCI)



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