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A senior level marketing opportunity that takes full advantage of my creativity and ability to lead hugely successful and targeted marketing teams on a global scale.


• HIGHLY creative and strategic marketing, advertising, communications & promotions leader.

• True expertise in consumer electronics, entertainment (DVD, TV, theatrical & music) and retail marketing.

• Led global internal and external communications in multiple languages.

• Particular success and interest in the VOD, PPV, Netflix, TiVo, Slingbox segments.

• Strategic planner with a true entrepreneurial (roll up your sleeves) spirit and energy.

• Outstanding negotiation and people management skills.

Work experience


Head of Marketing

Virgin Media - Premium Television

Virgin Media (Future Entertainment), Luxembourg – 2010 to Present

Head of Marketing

·Responsible for marketing of all premium subscription channels – Sky Sports, Sky Movies, Adult, Asian, family.

·Helped to grow the premium subscriber base by more than 20% in 6 months.

·Drove internal & external communications in support of the hugely successful launch of TiVo in the UK market.

·Led sVOD and Red Button launch and platform integration efforts.

·Created and placed all consumer advertising in support of premium channels including Sky Sports & Movies.

·Coordinated market research, subscriber propensity and brand identity initiatives in support of campaigns.


Vice President Marketing

The Ross Agency

The Ross Agency, New York City, USA – 2004 to 2010

Vice President of Marketing / Head of Agency

·Responsible for all marketing, advertising and branding campaigns on behalf of clients.

·Negotiated high-profile entertainment based marketing partnerships generating more than a 1,000:1 ROI.

·Utilized niche marketing, web 3.0, traditional advertising, PR and strategic partnerships to drive client sales.

·Hands-on development of all advertising creation (TV, radio, print, outdoor, retail, social) and media placement.

·Developed and negotiated national promotions in support of ad campaigns and branding efforts.

·Drove development of many corporate partnerships for various theatrical, DVD, music, TV & music properties.


Director of Partnership Marketing & Promotiona

MTV Networks (Showtime Television)

MTV Networks (Showtime Television), New York City, USA – 2000 to 2004

Director of Partnership Marketing and Promotions

·Responsible for all consumer marketing efforts in support of original series, sports, concerts, PPV and DVD.

·Charged as the “gate keeper” for the brand.

·Developed partnership with Netflix adding more than $1 million in revenue to the bottom line.

·Full responsibility for all Home Video, PPV & VOD products, three that surpassed sales estimates by 150%.

·Winner of 4 Gold/Silver CTAM Mark Awards.

·Day-to-day responsibility for marketing, communications, branding and advertising efforts.

·Directed internal and external advertising agencies in support of marketing campaigns.

·Personally directed over 40 television commercials and interstitials.


International Marketing and Brand Manager


JVC Company of America, New York City, USA - 1988 to 2000

International Marketing and Brand Manager

·Direct responsibility for the look, feel and marketing direction of the JVC brand (five divisions).

·Responsible for developing the JVC Rocks Tour, JVC Jazz Festival, NY Skyride and FIFA Soccer sponsorships.

·Led marketing & promotional efforts with most major CE retailers (including Amazon, J&R, Best Buy and QVC).

·Responsible for developing a true “brand experience” for the first time with supporting branding campaigns.

·Developed co-marketing and licensing opportunities with Netflix, TiVo and Replay.

·Developed and placed all advertising media (print, TV, radio, outdoor, Internet) on a global basis.

·Helped to grow the company from $360 million to more than $1.5 billion in US sales alone.

·Developed a strategic 3/5/7 year growth plan impacting everything from product development to pricing.

·Introduced product placement and entertainment partnership opportunities delivering $50 million in free media.



Nov 2011Nov 2011

Regina Coeli

Executive MBA

George Washington University


William Paterson University

Dean's List - 1982 to 1986