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Work experience

Account Executive

Comcast-Spectacor
  • Increased new business by 20%: Achieved with aggressive telemarketing and meeting schedule.
  • Led implementation of new sponsorship program: Supported new marketing dollars gained from local businesses with customized signage at events.
May 2005Sep 2009

Senior Internet Marketing Specialist

Aon Affinity Insurance Services
  • Implemented search engine marketing campaigns using Google Adwords: Produced online content, executed online keyword campaigns, managed online leads and increased search engine usage by more than 25% within 6 months of development.
  • Created e-mail campaigns in HTML for effective customer retention and re-activation:Collaborated with database marketing group to segment customer data and tested variables in the monthly e-newsletter. Testing links in the preview pane improved click-thru rates by 21%.
  • Participated in development of award winning web site, www.cpai.com: Key member of team that conducted usability study and interacted with product marketers and graphic artists to improve site design. Redesigned website contributed to over $7 million in annual online premium. Awards included 2007 Insurance Marketing Communications Association "Best In Show.”
May 2004Jan 2005

Marketing Data Coordinator – Temporary

Duane Morris
  • Managed database of more than 500 company profiles: Utilized a Client Relationship Management (CRM) project, the largest scale implementation to date among all law firms.
  • Identified current marketing activity and opportunities:Researched, updated and communicated valuable information i.e. cross-sell opportunities, real-time marketing data, trends of top clients.
May 2003Apr 2004

Online Business (Marketing) Coordinator

GSI Commerce
  • Built acquisition and retention programs for e-commerce programs:Interfaced regularly with client at CBS Sportsline.com to develop programs around significant sporting events to drive online store merchandise sales by more than 30%.
  • Impacted weekly demand of client website and merchandise by 80%:Developed and secured voice-over announcement during 2004 Super Bowl for CBS Sportsline.com and NFL merchandise.
  • Analyzed data and response analytics: Reviewed results for online purchases, made recommendation to target top 10 revenue generating NFL markets for NFL Draft, promoted the apparel in an e-mail to each individual market and increased order conversion rates by 6%.

Education

19992001

MBA

19951999

BA

Skills

HTML/XHTML
MS Access
MS Project
MS Visio
MS PowerPoint,
MS Excel
MS Word

References

Lisa Meinert

"Kevin is an energetic and passionate about web and e-mail marketing. He tirelessly works to learn and apply new tools and techniques to improve his work product. Kevin works well with others and delivers high quality results. I enjoyed working with Kevin and would highly recommend him.”

John Hill

“When I worked with Kevin he was the interface between the business unit and the IT web team and he deftly worked "both sides of the aisle". Kevin researched third-party email delivery systems and recommended the best solution for the business and the customer. In the process he taught the IT team what was possible and available in the area of email marketing and how these new services would benefit the business and the customer. Kevin works well under pressure and with members of a team and he contributed greatly to our Ecommerce projects.”

August 11, 2009

Renee Kennedy

“It has been a pleasure to work with Kevin for the last three years. I consider him to be the foremost authority on email marketing. He has several years of direct experience, but also goes out of his way to research the most cutting-edge email marketing strategies. At our semi-annual Marketing Steering Committee, Kevin is one of the most sought-after speakers. His presentations are lively and full of useful tips and tricks. His monthly reports are also well-known; I agree with the numerous compliments from his superiors about his reporting skills and detailed analysis. Kevin also has a great personality. He is easy to work with and very generous with his time and talent. I highly recommend Kevin, as he is a major asset to the Web Marketing team.”

August 10, 2009

Work Samples

Summary

Over 7 years progressive experience in the marketing industry.

Awards

Insurance Marketing Communications Association (IMCA) - 2007 "Best In Show" -

Electronic Communications (www.cpai.com)

Professional Insurance Marketing Association (PIMA) - 2007 "Bronze Award" – E-

Commerce Web sites