Kevin Fleisher

Kevin Fleisher

Work History

Work History

Account Executive

  • Increased new business by 20%: Achieved with aggressive telemarketing and meeting schedule.
  • Led implementation of new sponsorship program: Supported new marketing dollars gained from local businesses with customized signage at events.
May 2005 - Sep 2009

Senior Internet Marketing Specialist

Aon Affinity Insurance Services
  • Implemented search engine marketing campaigns using Google Adwords: Produced online content, executed online keyword campaigns, managed online leads and increased search engine usage by more than 25% within 6 months of development.
  • Created e-mail campaigns in HTML for effective customer retention and re-activation:Collaborated with database marketing group to segment customer data and tested variables in the monthly e-newsletter. Testing links in the preview pane improved click-thru rates by 21%.
  • Participated in development of award winning web site, Key member of team that conducted usability study and interacted with product marketers and graphic artists to improve site design. Redesigned website contributed to over $7 million in annual online premium. Awards included 2007 Insurance Marketing Communications Association "Best In Show.”
May 2004 - Jan 2005

Marketing Data Coordinator – Temporary

Duane Morris
  • Managed database of more than 500 company profiles: Utilized a Client Relationship Management (CRM) project, the largest scale implementation to date among all law firms.
  • Identified current marketing activity and opportunities:Researched, updated and communicated valuable information i.e. cross-sell opportunities, real-time marketing data, trends of top clients.
May 2003 - Apr 2004

Online Business (Marketing) Coordinator

GSI Commerce
  • Built acquisition and retention programs for e-commerce programs:Interfaced regularly with client at CBS to develop programs around significant sporting events to drive online store merchandise sales by more than 30%.
  • Impacted weekly demand of client website and merchandise by 80%:Developed and secured voice-over announcement during 2004 Super Bowl for CBS and NFL merchandise.
  • Analyzed data and response analytics: Reviewed results for online purchases, made recommendation to target top 10 revenue generating NFL markets for NFL Draft, promoted the apparel in an e-mail to each individual market and increased order conversion rates by 6%.






MS Access

MS Project

MS Visio

MS PowerPoint,

MS Excel

MS Word


Over 7 years progressive experience in the marketing industry.


Insurance Marketing Communications Association (IMCA) - 2007 "Best In Show" -

Electronic Communications (

Professional Insurance Marketing Association (PIMA) - 2007 "Bronze Award" – E-

Commerce Web sites