Kevin Fleisher

Kevin Fleisher

Work History

Work History

Account Executive

Comcast-Spectacor
  • Increased new business by 20%: Achieved with aggressive telemarketing and meeting schedule.
  • Led implementation of new sponsorship program: Supported new marketing dollars gained from local businesses with customized signage at events.
May 2005 - Sep 2009

Senior Internet Marketing Specialist

Aon Affinity Insurance Services
  • Implemented search engine marketing campaigns using Google Adwords: Produced online content, executed online keyword campaigns, managed online leads and increased search engine usage by more than 25% within 6 months of development.
  • Created e-mail campaigns in HTML for effective customer retention and re-activation:Collaborated with database marketing group to segment customer data and tested variables in the monthly e-newsletter. Testing links in the preview pane improved click-thru rates by 21%.
  • Participated in development of award winning web site, www.cpai.com: Key member of team that conducted usability study and interacted with product marketers and graphic artists to improve site design. Redesigned website contributed to over $7 million in annual online premium. Awards included 2007 Insurance Marketing Communications Association "Best In Show.”
May 2004 - Jan 2005

Marketing Data Coordinator – Temporary

Duane Morris
  • Managed database of more than 500 company profiles: Utilized a Client Relationship Management (CRM) project, the largest scale implementation to date among all law firms.
  • Identified current marketing activity and opportunities:Researched, updated and communicated valuable information i.e. cross-sell opportunities, real-time marketing data, trends of top clients.
May 2003 - Apr 2004

Online Business (Marketing) Coordinator

GSI Commerce
  • Built acquisition and retention programs for e-commerce programs:Interfaced regularly with client at CBS Sportsline.com to develop programs around significant sporting events to drive online store merchandise sales by more than 30%.
  • Impacted weekly demand of client website and merchandise by 80%:Developed and secured voice-over announcement during 2004 Super Bowl for CBS Sportsline.com and NFL merchandise.
  • Analyzed data and response analytics: Reviewed results for online purchases, made recommendation to target top 10 revenue generating NFL markets for NFL Draft, promoted the apparel in an e-mail to each individual market and increased order conversion rates by 6%.

Education

Education

Skills

Skills

HTML/XHTML

MS Access

MS Project

MS Visio

MS PowerPoint,

MS Excel

MS Word

Summary

Over 7 years progressive experience in the marketing industry.

Awards

Insurance Marketing Communications Association (IMCA) - 2007 "Best In Show" -

Electronic Communications (www.cpai.com)

Professional Insurance Marketing Association (PIMA) - 2007 "Bronze Award" – E-

Commerce Web sites