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Summary

Marketing coordinator and copywriter — the eyes of a business-minded account executive with a writer’s pen in his hands. A project manager who can handle several versatile accounts with professionalism and efficiency. Also, a versatile writer who has the capability to coordinate several different vehicles of media, including print, web and periodicals.

Online portfolio includes creative copy and marketing materials that convey a memorable message for a variety of clients and programs. Copywriting skills have been polished from experience with Nationwide Better Health, University Communications & Marketing and Hitchcock Fleming & Associates. Client list includes Owens Corning, Parker Hannifin, Teva Pharmaceuticals, Goodyear Tire and Ohio University.

Work experience

Nov 2009Present

Category Development Manager

ECRM (Efficient Collaborative Retail Marketing)
ECRM provides business solutions by integrating process, vision and technology. Comprised of Efficient Program Planning Sessions (EPPS), a powerful website, and MarketGate Application Suite™ software, ECRM is helping retailers and manufacturers improve sales, reduce expenses and go to market faster and more efficiently.   Category Development Manager (October 2011 - Present) Director of Foodservice / Sourcing Manager (September 2010 to October 2011)
  • Engaged and introduced ECRM's planning session format and Marketgate software to Foodservice buying groups, distributors, hotel/restaurant groups and suppliers
  • Obtained registrations for suppliers (responsible for over $250,000 in revenue) to attend ECRM's Grocery and Foodservice events by coordinating efficient company lists and presenting overview and benefits
  • Our goal is to find the right companies for their correct category-driven event and give them the opportunity to experience the benefit of ECRM to their business first-hand at our events
  • Attended external trade shows to present and discuss a tailored approach on ECRM's format, event calendar and comprehensive benefits to clients in the Grocery and Foodservice industries
  • Attended SIAL 2010 in Paris, France and spoke face-to-face with potential clients that were based in countries all over the world

Marketing/Public Relations

  • Acts as testimonial and public relations lead by gaining marketable testimonials from attendees, in an effort to promote ECRM through online, trade press and social mediums
  • Contributes periodical articles for trade press magazines (e.g., Convenience Store News) by using testimonials and conducting client interviews, under direction of CEO, Charlie Bowlus

Account Manager (November 2009 to September 2010)

  • Managed up to 45 buyer and seller accounts for each EPPS (Efficient Program Planning Session) event for the Grocery department
  • Facilitated the preparation, meeting and follow-up process for accounts and improved business productivity between manufacturers and retailers (e.g., Walgreen Company, CVS Caremark, Rite Aid, Meijer)
  • Assessed retailers' meetings at exclusive category reviews to ensure productivity by corresponding with sellers and evaluating their event focus
Aug 2007Jul 2009

Communications Coordinator

Nationwide Better Health (WellCorp)

Nationwide Better Health, a Nationwide health management company headquartered in Columbus, acquired WellCorp, Inc. in 2007.

Started as a fill-in temp writer with WellCorp in the fall of 2007 and soon was offered a full-time position to stay on as a Communications Coordinator in the marketing department for the transition to Nationwide branding.

  • Provided innovative and creative health-related and health-management-related marketing content for various formats, including print, online, direct mail and presentations
  • Fulfilled clients' needs based on creative direction, program content and marketing strategy
  • Managed production timelines and client communications on a daily basis
  • Proofread materials and articles for grammar, punctuation and client-based content and style

Clients include: Owens Corning; Parker Hannifin; IKEA; Shearer's; Teva Pharmaceuticals; Pentair; Dresser-Rand; Heinz

Awarded Gold in the Service Industry Advertising Awards for the 2009 Teva Pharmaceuticals Employee Benefits Guide (60-page booklet; writing, editing, proofreading, managing).

Jun 2006Jun 2007

Copywriter

University Communications and Marketing

As an Ohio University student, I noticed a few award-winning advertisements from University Communications and Marketing (OU) in an issue of Communication Arts. Shortly thereafter, I set up an appointment with their Art Director and was offered a position to start working for them as a creative writer.

  • Developed copy for University-based advertisements intended for students, faculty, alumni and prospective students
  • Conducted interviews to subsequently publish articles for the alumni magazine, Ohio Today Online. You can view one of the articles via the following link: http://www.ohio.edu/ohiotoday/exclusives/chaptercloses.cfm.
Mar 2004Dec 2006

Supervisor

Ohio University Golf and Tennis Center
  • Advanced to supervisor for golf course and tennis facility
  • Managed two recreational assistants per shift
  • Balanced registers; opened and closed golf course
  • Advanced to and served as Tennis Manager after three months of working as recreational assistant
Nov 2005Jan 2006

Creative Intern

Copywriter in the creative department.

  • Wrote copy for several print advertisements, point-of-purchase promotions, brochures and radio scripts to serve clients
  • Contributed and presented ideas and creative directions during brainstorm sessions with the creative department and director

Clients include: Goodyear Tire, Dunlop, Gemini Auto Service and Geauga Lake

May 2003Jun 2003

Daily Reporter (Intern)

Sun Newspapers
  • Produced and edited articles that were published for mass circulation
  • Recorded interviews for a variety of topics to write certain articles

References

Mark Bednar

Robert Clancy

Robert Clancy was my director during my internship at Hitchcock Fleming & Associates. You can find his resume at www.visualcv.com/robertclancy.

Curtis Pratt

"I believe Kevin’s greatest asset is his ability to see beyond the present state of a project or existing collateral and work toward a better end product.He was helpful, perceptive and exuberant.

I highly recommend Kevin for employment. He is a team player and would make a great asset to any organization."

Matthew Schafer

“I first met Kevin when he came to hfa as a Creative Intern while he was attending Ohio University. I remember him being energetic, organized and eager to tackle any assignment that came his way. Fast-forward four years and I again had the opportunity to work with Kevin at Nationwide Better Health. This time I was the new guy and Kevin was the seasoned vet. He went out of his way to help me feel at home and was always available when I had a question. I’ve worked with many people over the years and I can truly say that Kevin's one of the very few that consistently put his coworkers needs ahead of his own. For that I’m truly grateful.” 

Portfolio

Education

Sep 2003Jun 2007

Bachelors of Business Administration

Ohio University

Overall GPA: 3.13/4.00

Elected to VP of Alumni Relations position on the Executive Board for Alpha Kappa Psi, professional business fraternity.

  • Weekly correspondent for fraternity events
  • Orchestrated events for Homecoming and Alumni weekends; designed correlating t-shirts.

Selected to be peer mentor for the Freshman Engagement Program (FEP) in the College of Business. Initiated several meetings with 10 College of Business freshmen to stimulate interest in their academic future.

Member of Advertising Club and attended a New York City trip to network and visit Saatchi & Saatchi and The Rolling Stone magazine.

Portfolio