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Product & Engineering Manager

Experienced product and engineering manager in consumer and enterprise software development. Proven ability to solve tough customer problems with innovative solutions. An engaging leader, who excels at working in cross-functional teams to drive fast-paced execution using agile and waterfall development methodologies. Comfortable working in organizations of any size, from start-ups to Fortune 500 companies, that do right by their employees, recognize and reward exceptional work, and promote a sense of camaraderie and fun in the workplace.


  • Roadmap creation and maintenance
  • Product line and strategy management
  • Go-to-market strategy creation
  • P&L managementContract negotiations
  • Agile scrum and waterfall development
  • Green-light process management
  • Cross-functional team management
  • Third-party vendor relationship management
  • Excellent communication and presentation skills



All Windows platforms, Apple OS X, Unix, Linux, IBM AIX as well as a working understanding of current development environments and technologies including, ASP.NET, C#, HTML/XHTML, JavaScript, AJAX, ExtJS, JSON, XML, Web Services, SQL Server, and Java.


Microsoft Project, Microsoft VISIO, Microsoft Excel, Intuit QuickBase, Microsoft Word, Microsoft Outlook, Microsoft Publisher, Version One, Bugzilla, Perforce, Google Analytics, SmaterTrack, Zendesk, Adobe PageMaker, Adobe Photoshop, Adobe Illustrator, Adobe Acrobat, CorelDRAW, Adobe Flash, Adobe Dreamweaver, Rational Rose, Garage Band, Screenflow.

Work experience

Oct 2011Present

Director of Product Managmenet

SpotXchange, Inc.

SpotXchange, with over 400MM video auctions per day is the second largest global marketplace of video ad inventory behind Google/YouTube according to comScore. Our auction based environment is real time and fully transparent allowing advertisers to reach key audience segments with video advertisements and at the same time allowing publishers to monetize the visitor traffic to their site(s). All of this is achieved through a robust set of programmatic buying and selling features.As the Director of Product Management at SpotXchange it’s my job to drive new product creation and existing product feature enhancements to the SpotXchange product line. From working hand in hand with software engineering to launching products with our marketing team, product management owns the go-to-market strategy, an all encompassing process. I have also had the honor of building and launching SpotXcange’s first consumer based offering, called SkipIt. SkipIt is a video ad skipping technology platform giving consumers the choice to skip video advertisements online for a small fee.

Notable Achievements:

  • Championed the on time launch of the first business to consumer offering in the SpotXchange product line called SkipIt makes over 20MM video ads skippable on a daily basis giving consumers the choice to skip video ads when they want for a small fee.
  • Led the creation of a formal product offering process that current and future product ideas are evaluated against.
  • Currently working to bring SpotXchange's first mobile linear video ad offering to market in 2013 for all handheld and tablet devices including the ability for users to skip mobile video ads with the SkipIt technology platform.

Key Responsibilities:

  • Create go-to-market strategies including roadmap creation and market and financial ROI models to gain key stakeholder buy-in based on data analysis for B2C and B2B product initiatives.
  • Spearhead the product creation process including capturing product requests, vetting ideas against product vision and strategic priorities, assessing development level of effort, product launch project management and post-launch retrospectives. 
  • Develop and maintain key relationships with customers and industry partners to understand market trends, pain points and to seek out competitive advantages by attending trade shows, conferences, Meetups, customer visits and business development meetings.
  • Facilitate 3rd-party negotiations for technology integration based on a build/buy/partner analysis and work with legal council on user terms of service and privacy policies.
  • Act as the product owner, creating thoughtful user stories, prioritizing the product backlog and acting as the customer proxy for internal questions and feature regression testing.
  • Play the role of Product Marketing Manager in conjunction with the marketing team to create, press releases, white papers, website brand pages, webinars and updates to product offering decks.
Nov 2009Oct 2011

Manager of Engineering Services

Boulder Imaging Inc.

Manage product strategy and team of twelve direct reports in development, quality assurance, hardware engineering, support and training.

Notable Achievements:

  • Created the first-ever company product roadmap, software release strategy, and engineering priorities for the Quazar HPDVR accounting for $1.5MM in yearly revenue.
  • Implemented department efficiencies allowing yearly revenue to double to $3MM with no increase in team size.
  • Led the creation of the Vision Inspector product line a series of three products in the industrial machine vision market.
  • Trained and implemented the Agile Scrum development methodology to the entire software engineering team.
  • Implemented standard operating procedures for handling, tracking, and reporting on customer support.

Key Responsibilities:

  • Provide leadership and consultation for defining user stories, managing work load, and tradeoffs for two development teams.
  • Define and implement best practices for software development, customer support, and customer training.
  • Provide team leadership including regular dialog, setting goals, tracking performance, evaluating and rewarding performance.
  • Assess technology and tool needs of engineers to perform their work efficiently.
  • Lead staff acquisition, including needs assessment and planning. Recruiting, interviewing, and hiring needed staff, and contractors.
  • Create and execute the product roadmap and software release strategy.
  • Manage all aspects of the product backlog, user story estimation, sprint planning, burn-down charts, and daily stand-ups.
  • Perform user acceptance testing on all new features, adhering to clear and measurable release criteria.
  • Partner with sales to provide recommended hardware solutions and provide custom software development lead times.
  • Set expectations with customers and provide general support to maintain and improve customer relationships.
  • Partner with marketing on go-to-market strategies, press releases, product spec sheets, and customer communication on new software releases.
Sep 2007Aug 2009

Product Manager


Managed a cross-functional development team and defined user requirements for consumer web applications.

Notable Achievements:

  • Led the cross-functional team through a major overhaul of core product features and a redesign of the user interface, delivering the finished product on time and increasing overall user engagement by 14 percent.
  • Championed and launched four independent consumer web applications:, Fuser for MySpace, Fuser for Facebook, and the Fuser widget.
  • Delivered five major releases on time and with increased user engagement and satisfaction.
  • Spearheaded the creation of a unique gaming platform built on top of a communication interface to increase user interaction and time on site.

Key Responsibilities:

  • Create and execute the product roadmap and software release strategy.
  • Lead a 15-20 member cross-functional development team using the agile scrum methodology. Manage all aspects of the product backlog, user story estimation, sprint planning, burn-down charts, and daily stand-ups, using both manual and automated methods.
  • Work closely with the management team to develop business development strategies for strategic partnerships and venture capital funding.
  • Collaborate with the user experience team, acting as the voice-of-the-customer for product design decisions, contributing to design reviews, and assisting with black-box usability testing.
  • Produce wireframe designs that include user interaction and user experience notation, as well as low- and high-resolution comps for review with the cross-functional development team.
  • Perform user acceptance testing on all new features, adhering to clear and measurable release criteria.
  • Partner with product marketing to implement marketing opportunities across the Fuser product portfolio, including brand recognition, messaging, Internet marketing (viral and traditional), revenue opportunities, and go-to-market strategies. Serve as advisor on social media trends and related technologies.
  • Lead user support by collecting, filtering, analyzing, and responding to customer support requests. Hold weekly meetings to review customer needs and pain-points.
  • Write and produce screencasts to introduce and teach product features.
  • Actively blog about software development methodologies and new product features, acting as an evangelist for Fuser.
  • Attend conferences and local technology gatherings to stay informed of industry trends.
Nov 2004Aug 2007

Product Manager

Led the core strategy and development of enterprise-level add-on products for the Eclipse Distribution Management System, accounting for one-third of the overall company revenue.

Notable Achievements:

  • Created the team strategy, mission, and priorities for a product line with yearly revenue of $2.7 million.
  • Facilitated contract negotiations for the integration of third-party products, including a $250K integration of a core printing engine and forms development package to replace existing software.
  • Managed product line and P&L of over 24 companion add-on products
  • Championed one of the most successful companion products, a mobile sales force automation platform, in company history from idea to launch

Key Responsibilities:

  • Managed the software release strategy for the company's core offering, including the green-light process and roadmap.
  • Managed the end-to-end customer experience through release criteria and voice-of-the-customer sessions.
  • Acted as the voice-of-the-customer internally, understanding customers' needs, writing software requirements, and prioritizing work.
  • Worked closely with customers to gather use cases and develop requirements documents for new products and enhancements to existing products.
  • Made day-to-day product design decisions and performed user acceptance testing on all features.
  • Created go-to-market strategies, including market and financial analysis for the release of new products.
  • Attended multiple distribution and software industry conferences.
  • Built and maintained relationships with third-party vendors.
  • Oversaw project management of new offerings, communicating to stakeholders and managing customer expectations.
  • Managed internal and external communication related to product initiatives, including the planning and production of a bi-monthlycompany podcast.
  • Led product development teams using waterfall and agile software development methodologies.
Dec 2002Nov 2004

Professional Services Consultant

Recruited from the distribution industry to provide professional services for the Eclipse Distribution Management System, including training for enterprise-level customers before and after go-live. Traveled to customer sites during go-live for one-on-one and classroom instruction.

  • Provided web-based and on-site training for an ERP distribution system and companion products.
  • Provided technical, implementation, and quality assurance support for companion products.
  • Designed and maintained training materials for 20+ add-on products (e.g., credit card processing, document imaging, web commerce, mobile PDAs, CRM, and signature capture).
Jan 1997Dec 2002

Manager of Information Systems

The Tool House Inc.

Drove technology strategy for a wholesale distribution supply house. Implemented a state-of-the-art ERP distribution system and led the company through its first online retail presence. Served as technology advisor for the management team.

  • Maintained an ERP distribution system for a 55-employee, multi-site company by implementing technology solutions, responding to technical support issues, designing custom reports, developing software training, and installing and upgrading hardware.
  • Trained employees on running the ERP system, operating systems, and sales force automation for windows-based laptops and Palm® devices.
  • Initiated an online shopping e-commerce solution.
  • Worked closely with the advertising and marketing team, designing a 350-page catalog, a monthly flyer, and e-commerce solutions.


Aug 1997Dec 2002


University of Nebraska - Lincoln


Certified ScrumMaster

Scrum Alliance, Inc.