Technical Sales Manager
Managing Technical Sales Team of 3 Account Managers responsible for all new SaaS business. Working with global organisations of all sizes from non-profit to Fortune 500, helping them to evaluate and purchase eSpatial Mapping Software.
Implemented new technology and automation orientated sales process. Recruited and on-boarded Sales Engineers and Account Managers.
Designing and implementing outbound and nurturing email marketing campaigns to database of 60k+ contacts. Administering and refining CRM and associated systems to ensure efficiency. Working directly with Product Manager on feature development. Occasional blogging. Working with partners and re-sellers. Developing reports and analysis for senior management. Organising training for Tech Sales Team. Working with marketing team to optimise commercial website.
- Replaced and redesigned CRM to allow for streamlined operation - increase in data capture and accuracy to facilitate segmented marketing campaigns to +70k leads
- Developed new Enterprise tier package - working to increase ARR
- Worked with external agencies to develop segmented marketing collateral - developing new channels
- 10 Blogs written to date targeted at increasing lead conversion rates
- Developing marketing collateral with outside agencies - 4 eBooks on mapping software produced to date