Shirley Hendrickson, Creative Strategist, Facebook
206.883.8158 | [email protected].com
Responsible for comprehensive marketing and advertising initiatives across Digital, Television, Radio, Out-of-Home, Direct Mail, and Print. Responsible for company-wide lead generation, business development, and site traffic. Manage a direct team of six. Collaborate closely with Directors of Transaction Services, Product and Client Services.
-$100 Million in transaction volume during my tenure.
-400% MoM website traffic increase since implementation of marketing strategy and campaigns.
-240% YoY increase in qualified client lead generation.
-Fastest-growing real estate company in North Texas history since joining the company.
-Implementation and analyses of status-quo changing technologies into company (Heatmapping, EyeReturn tracking).
-Creation and implementation of first-in-industry individual listing retargeting ads.
-Building out an efficient, functioning, scalable sell-side company structure based on hyper-focused reimagining of real estate agent roles and responsibilities.
-Building out a scalable, replicable blueprint for city-by-city expansion.
-Series A fundraising of $2.8 Million on the execution of my growth plan.
-Press: Forbes, Entrepreneur, D Magazine, Yahoo Finance, Tech.co, Good Morning Texas (x5), Inman Most Innovative Companies of 2017
Responsible for driving content strategy about international interest events (Zika, The Olympics, Brexit, global visa policies). Traveled for 8 months across Panama, Argentina, Bolivia, Peru, Brazil, UK, Italy, Czech Republic, Germany.
Travel Technology Reporter and Assistant Editor for USA Today's Travel and Road Warrior Voices brands, Editor for USA Today's 10 Best brand. A top contributor focused on consumer-driven travel technology and business. Responsible for preparing, proofreading and rewriting content for a remote team of 12+ journalists to ensure all content possessed the correct brand voice, fact-checking, SEO optimization, and legal & brand compliance.
Conducted interviews with Fortune 500 CEOs, and regularly broke influential stories that were promoted to the main news section of the paper and website. Regularly covered topics like travel industry innovation & emerging technologies, renewable energy's travel transformation, B2C travel products and companies, and the sharing economy's effect on travel. Created USA Today Travel's popular airline retrospective series, examining the state of air travel from the 1930s up until 2016.
Managed day-to-day operations of a 70+ employee, multi-property restaurant group in New Orleans. Responsible for design and construction, creation and implementation of operations systems, hiring and training, event execution, press & marketing strategy, and creative ideation for F&B.
-Best New Restaurant of 2013, Eater Nola.
-Best New Restaurants, New Orleans Magazine.
-Creation and curation of Bywaterloo: a site-specific, rotating, monthly bathroom art installation competition attracting participation from Project Runway's Mat Arthur, Bounce musician Big Freedia, and some of the most influential artists in the country. Named New Orleans' Best Art Gallery. It became a Pokemon Go gym!
-Creation of Street Food Sabbatical program, in which employees earned a company-paid international R&D excursion after 6 months of tenure.
-Featured in Vogue, The Financial Times, The New York Times, Business Insider, BBC Travel, National Geographic, Southern Living, Garden & Gun.
-Grew Facebook audience to third most-liked restaurant in all of New Orleans.
Assisted visiting journalists in their work, coordinated interviews and neighborhood tours, directed photoshoots, and acted as the New Orleans content & research point person for international media publications (Vogue, Financial Times, Forbes, Southern Living, Garden & Gun, AFAR, National Geographic Traveler).
Editorial Director and Chief of Content for the then most-followed LGBTQ news site in the world on social media.
-Growing site traffic from zero to 2 Million monthly unique visitors.
-Cultivating a Facebook following of 160,000+ (before Facebook ads were rolled out) via strategic content rotation based upon emotional spectrum.
-Utilized then-bourgeoning Facebook tools to create sales funnels for more than 200 brands (Bonobos, Diesel, GLEE, Timberland) seeking access to LGBTQ clientele.
-Ultimately selling the company to gay social network, Hornet.
Board Member, Press Club of Dallas
Official Presenter, SXSW | Blog to Brick: How we turned our blog into a bar, 2013
One of 75 selected out of 70,000 applicants to travel the world in the international coworking caravan, Remote Year.