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Kevin Farrell

Director of Operations & Marketing. Technology, Innovation & Travel journalist. Hospitality expert. Airbnb Superhost. But above all else, a Builder.

RELEVANT EXPERIENCE

20182018

Director of Operations, Palm Springs

Arrive Hotels & Restaurants

Responsible for daily oversight and execution of 100+ member team across four F&B outlets (Reservoir, Draughtsman, Customs Coffee, Palm Springs Fan Club) and 32 rooms. Oversaw training, HR, scheduling, rooms pricing & management, and assisted department heads (Marketing, Front Desk, Room Service, Events & Catering, F&B). 

20152018

Reporter, Editor

USA Today – Travel, Road Warrior Voices, 10 Best, Eat Sip Trip

Travel Technology Reporter and Assistant Editor for USA Today's Travel and Road Warrior Voices brands. Editor for USA Today's 10 Best brand. A top contributor focused on consumer-driven travel technology and business. Responsible for preparing, proofreading and rewriting content for a remote team of 12+ journalists to ensure all content possessed the correct brand voice, fact-checking, SEO optimization, and legal & brand compliance.

Conducted interviews with Fortune 500 CEOs, and regularly broke influential stories that were promoted to the main news section of the paper and website. Regularly covered topics like travel industry innovation & emerging technologies, renewable energy's travel transformation, B2C travel products and companies, and the sharing economy's effect on travel. 

20162017

Director of Marketing

Door

Responsible for comprehensive marketing and advertising initiatives across Digital, Television, Radio, Out-of-Home, Direct Mail, and Print. Responsible for company-wide lead generation, business development, and site traffic. Manage a direct team of six. Collaborate closely with Directors of Transaction Services, Product and Client Services.  

Major successes: 
-$100 Million in transaction volume during my tenure. 
-400% MoM website traffic increase since implementation of marketing strategy and campaigns.
-240% YoY increase in qualified client lead generation.
-Fastest-growing real estate company in North Texas history during my tenure. 
-Implementation and analyses of status-quo changing technologies into company (Heatmapping, EyeReturn tracking).
-Creation and implementation of first-in-industry individual listing retargeting ads.
-Series A fundraising of $2.8 Million on the execution of my growth plan.
-Press: Forbes, Entrepreneur, D Magazine, Yahoo Finance, Tech.co, Good Morning Texas (x5), Inman Most Innovative Companies of 2017

20162017

South American News Correspondent

National Geographic

Responsible for driving content strategy about international interest events (Zika, The Olympics, Brexit, global visa policies). Traveled for 8 months across Panama, Argentina, Bolivia, Peru, Brazil, UK, Italy, Czech Republic, Germany. 

20122016

Director of Operations, Managing Partner

WLKBT GRP

Managed day-to-day operations of a 70+ employee, multi-property restaurant group in New Orleans (Booty's Street Food & Ursa Major). 

Responsible for design and construction, creation and implementation of operations systems, hiring and training, event execution, press & marketing strategy, and creative ideation for F&B. 

Major successes:
-Best New Restaurant of 2013, Eater NOLA.
-Best New Restaurants, New Orleans Magazine.
-Creation and curation of Bywaterloo: a site-specific, rotating, monthly bathroom art installation competition attracting participation from Project Runway's Mat Arthur, Bounce musician Big Freedia, and dozens of other artists. Named New Orleans' Best Art Gallery. It became a Pokemon Go gym!
-Creation of Street Food Sabbatical program, in which employees earned a company-paid international R&D excursion after 6 months of tenure.
-Featured in Vogue, The Financial Times, The New York Times, Business Insider, BBC Travel, National Geographic, Southern Living, Garden & Gun.

20112015

Press & Marketing Liaison

New Orleans Convention Visitors Bureau

Assisted visiting journalists in their work, coordinated interviews and neighborhood tours, directed photoshoots, and acted as the New Orleans content & research point person for major media publications (Vogue, Financial Times, Forbes, Southern Living, Garden & Gun, AFAR, National Geographic Traveler).

20092015

Editorial Director, Co-owner

Skyfish Media

Editorial Director and Chief of Content for the most-followed LGBTQ news site in the world, at the time. Hired, trained and managed a team of six physical employees, and dozens of remote contributors. 

Major Successes:
-Growing site traffic from zero to 2 Million monthly unique visitors. 
-Cultivating a Facebook following of 160,000+ (Pre-Facebook ads ) via strategic content rotation based upon emotional spectrum.
-Utilized then-bourgeoning Facebook tools to create sales funnels for more than 200 brands (Bonobos, Diesel, GLEE, Timberland) seeking access to LGBTQ clientele. 
-Ultimately selling the company to gay social network, Hornet.

Education

20052006

Historical Research & Analysis 

Seattle University

I continued my undergraduate studies in Seattle after Hurricane Katrina devastated New Orleans during my senior year, forcing me to relocate. 

20022005

Historical Research & Analysis

Loyola University, New Orleans

3.5 GPA Emphasis on Early American History, with a minor in English. Member of Eta Sigma Phi academic honors fraternity.