Download PDF

Work experience

Jul 2014Sep 2014

Growth Fellow

Tradecraft
Tradecraft is a full-time, in-person immersive training program for professionals who want to advance their skills in growth marketing.The program has been designed by industry leading experts to ensure that you graduate with both the depth and breadth of knowledge you needed to make meaningful contributions at a high-growth startup. While at Tradecraft I worked on 2 projects. For my project with BottlesTonightapp I focused on prioritizing and scaling acquisition channels that lead to a 30% increase in profit. On my second project, YogaBuddy, my time was spent setting up the appropriate analytics tools, identifying KPI's, and prioritizing new channels. The Program is led by Graham Hunter. Mentors at Tradecreaft are Sean Ellis, Nir Eyal, Brian Balfour, Gagan Biyani, Jared Fliesler, and many others.
Oct 2012Aug 2013

Marketing Associate

Quicken Loans
Quicken Loans is the #1 online lender that closes loans in all 50 states. They have been ranked #1 by JD Powers 3 years in a row. During my time there they were focused on creating more leads for our growing purchasing department. My responsibilities were as followed. Improved our the top of our funnel by generating high quality leads for our bankers through email campaigns and calling people over the phone.
Oct 2009Jul 2012

Marketing Analyst

PNC
Each month I would segment and prioritize the $500,000 worth of accounts that I would receive. Once complete, I would then send out highly targeted email campaigns to each group of accounts. By the end of the month I would have reduced 85-90% accounts that would churn by the end of the month.

Education

20072012

University Curriculum

Western Michigan University
20032007

North Farmington

Skills

Mortgage Lending
Loans
Credit
Finance
Team Building
Strategic Planning
Time Management
Sales
Leadership
Customer Service
Web Scraping
Email Marketing
Conversion Optimization
SQL
A/B Testing
Data Analysis
Microsoft Excel
Entrepreneurship
SEM
Analytics
Marketing
SEO
Customer Retention
Customer Acquisition
Growth Strategies
Growth hacking