Kevin Bell Ii

  • San Francisco Bay Area, US CA

Work History

Work History
Jul 2014 - Sep 2014

Growth Fellow

Tradecraft
Tradecraft is a full-time, in-person immersive training program for professionals who want to advance their skills in growth marketing.The program has been designed by industry leading experts to ensure that you graduate with both the depth and breadth of knowledge you needed to make meaningful contributions at a high-growth startup. While at Tradecraft I worked on 2 projects. For my project with BottlesTonightapp I focused on prioritizing and scaling acquisition channels that lead to a 30% increase in profit. On my second project, YogaBuddy, my time was spent setting up the appropriate analytics tools, identifying KPI's, and prioritizing new channels. The Program is led by Graham Hunter. Mentors at Tradecreaft are Sean Ellis, Nir Eyal, Brian Balfour, Gagan Biyani, Jared Fliesler, and many others.
Oct 2012 - Aug 2013

Marketing Associate

Quicken Loans
Quicken Loans is the #1 online lender that closes loans in all 50 states. They have been ranked #1 by JD Powers 3 years in a row. During my time there they were focused on creating more leads for our growing purchasing department. My responsibilities were as followed. Improved our the top of our funnel by generating high quality leads for our bankers through email campaigns and calling people over the phone.
Oct 2009 - Jul 2012

Marketing Analyst

PNC
Each month I would segment and prioritize the $500,000 worth of accounts that I would receive. Once complete, I would then send out highly targeted email campaigns to each group of accounts. By the end of the month I would have reduced 85-90% accounts that would churn by the end of the month.

Education

Education
2007 - 2012

University Curriculum

Western Michigan University
2003 - 2007

North Farmington

Skills

Skills

Mortgage Lending

Loans

Credit

Finance

Team Building

Strategic Planning

Time Management

Sales

Leadership

Customer Service

Web Scraping

Email Marketing

Conversion Optimization

SQL

A/B Testing

Data Analysis

Microsoft Excel

Entrepreneurship

SEM

Analytics

Marketing

SEO

Customer Retention

Customer Acquisition

Growth Strategies

Growth hacking