Karen Siuda

Karen Siuda


Senior-level public relations professional with extensive experience managing strategic, comprehensive PR and marketing communications programs. Excellent verbal and written communications skills include managing both client and internal relationships, writing PR materials for varied audiences and editing for style and content. Skilled project manager with an attention to detail and a strong grasp of budgets and deadlines. Goals: - To secure a senior-level PR or corporate communications position with a mid- to large-sized technology company or agency where I can add value to an internal marketing team by leveraging my extensive agency-side technology experience. Of particular interest are education and healthcare.

Work History

Work History
May 2008 - Present

Marketing and PR

Freelance PR and marketing practitioner with an emphasis on writing and content development.
Feb 2007 - May 2008

Public Relations Manager

Porter Novelli
- Led team that launched mobile text company at CTIA Wireless, the largest wireless industry trade show. Secured more than 70 pieces of coverage during 6 week project including: Billboard Magazine, Advertising Age, Business 2.0, Advertising Age, San Francisco Chronicle, San Jose Mercury News and the Seattle Times. - Secured first mainstream media coverage (Associated Press) for enterprise software (pricing) client in two years. - Doubled year-over-year coverage for enterprise software client (business process) to include customer interview and resulting coverage with the Wall Street Journal - Personally pitched and secured new client with $7K monthly budget - Manage approximately $40K in billable client work each month
Jul 2005 - May 2006

Public Relations Manager

Blanc & Otus
- Managed team that drove PR for launch of Varsity Media, a user-generated, teen-oriented mobile and Web content company. Launch coverage included: the Austin American Statesman, Chicago Tribune, ElleGirl and CosmoGril. - Worked in conjunction with executive team at high tech PR agency to deliver PR programs that increased brand awareness and corporate visibility for three start-up clients including a consumer-oriented multimedia company targeting teens, and network management and content management companies - Provided strategic and tactical oversight to junior team members and provided counsel to clients regarding their programs - Managed and mentored junior staff of two - Acted as primary client contact for all account activity. - Developed plans, proposals and client documents that reflected client business objectives and met internal metrics. - Represented agency at new business pitches, resulting in one client win.
Nov 2003 - Jul 2005

Assistant Public Relations Manager

Lois Paul & Partners
- Managed all press room activity and coordination at Freescale customer event successfully accommodating 150 meetings over four days. - Managed and mentored junior staff of four. - Provided public affairs support for Freescale, a multi-national semiconductor company including managing logistics and acting as on-camera spokesperson for the Freescale Marathon, and developed news releases to increase awareness of corporate citizenship initiatives. - Secured trend-oriented coverage of highly-technical semiconductor market in mainstream publications including: The Wall Street Journal, Associated Press, Reuters, Business 2.0, Dow Jones, Barron's and Investor's Business Daily. - Conducted outreach to new business prospects that resulted in securing meetings with 1-2 prospects each month during 3 month intitiative. - Developed presentations and represented agency at prospect meetings, which resulted in three pieces of new business.
2000 - 2001

Account Executive

PeterGroup PR


Jan 1997 - Jan 2000


Roosevelt University
1990 - 1994


Saint Bonaventure University