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Work experience

July 2017Present

Senior Product Manager : Partnerships and Rewards (Consumer Card, Issuing and Payments)


Nedbank offers two programmes namely the Nedbank Greenbacks programme and the American Express Membership Rewards programme. Both programmes are a card based rewards programme. My role is to develop and execute on strategic objectives:

  • Acquisition of new customers onto the base: Ran two campaigns in the last 6 months that generated the highest customer take up - resulting in the highest ROI and exceeding Nedbanks target of 1 million members on the Greenbacks rewards programme
  • Increased and encouraged redemptions resulting in greater client engagement. Exceeded redemption targets by effective campaign management tool created
  • Lifecycle management. Enhancement of on boarding process to ensure customers are communicated to at the right points
  • Facilitated and leveraged strategic partner relationships. Negotiations held with relevant partnerships to reduce costing and enhance customer experience
  • Collaborate with Consumer card, Transactional Products and Corporate Issuing to drive rewarding of customer behaviour. Various projects managed to drive Nedbanks 2020 targets.
  • Developing and overseeing of yearly budgets to drive performance and ensure targets are met. 
Aug 2016June 2017

Senior Product Manager : Transactional Products (Consumer Card, Issuing and Payments)


Senior Product manager responsible for design, development and profitability management for approximately 7 million Nedbank account holders. High level functions and outcomes were :

  • Product / Segment CVP Design:
    • Collaboration with Segment to formulate solutions to varying needs for (confidential) proposed portfolio enhancement
  • “Back-book” migration proposal:
    • Project Owner for core, legacy and current, product system migration
    • Go-Banking account migration proposal
      • Data gathered and an in-depth analysis was performed to establish relevant customer needs and behaviour. This was then matched to a corresponding product functionality on the “front-book” and customer migrated successfully with minimal impact to service.
  • Cross sell opportunities of Transactional balances to Investments
    • Led a data driven initiative gathered on transactional balances over R100k to cross sell into more profitable investment based products
  • Nedbank PAYU Cheque card enablement successfully launched on the 13th of November 2016
    • Ensured Branch Network manuals, Change management and Pricing updated accordingly
  • Nedbank Cup 2017 – Retail positioning
    • Developed sales collateral and provided to marketing, NCC and frontline staff to establish the needs of customers and ensure product right-sell
  • Individually created a singular Dashboard to provide a tracking mechanism for Transactional products, against sales target, to better manage the business
  • Lobbied successful for alignment with Digital to provide online account opening processes for middle market and Senior customers
  • Currently close to new product launch for Entry level banking seniors
  • Oversaw Product development of new retail offering to enhance competitiveness

Dec 2015May 2016

Financial Consultant - Group Shared Services

Standard Bank

Financial Manager to The Omega Finance division of Standard Bank responsible for influencing, supporting and delivering the strategic vision of Group Shared Services.

This included P&L accountability of Product, Services and Cost Centre, specifically:

  • Provide financial performance review of Business Areas within the Omega Finance reporting scope
  • Actively drive business input and decision making for the 5 year Omega Strategy through financial Insight
  • Managing Business Partner Engagement by providing financial advice and guidance
Apr 2015June 2015

Independent Financial Consultant (International Relocation)

Ericsson Telecommunications (Stockholm, Sweden)

Part Time consultant to Intelligent Transportations Global Offering management team.

  • Advised on Global Market Sizing between 2015 to 2020 initiative
  • Advised on model methodology to be applied for target setting.
Jan 2013Feb 2015

Product Manager - Business Banking Investments

Standard Bank

Supervised strategic planning, product management, development and performance of Business Banking Savings and Investment deposit products.

 Market Analysis:

  • Developed Economic forecast for individual sector performance.

Internal Product Insights:

  • Assessed internal sales metrics to develop tactical strategies to address and reinforce performance
  • Successfully lobbied to revise legacy financial reporting to enhance product data and information for critical decision making

Proposition Design:

  • Managed Investment Product's value proposition redesign and campaigning which resulted in a 200mn increase in balances over target in the first month alone.
  • Developed an engagement model for Public Sector sales team to ensure sales efficiency with Provincial and Government agencies
Aug 2011Dec 2012

Financial Manager - Business Banking Transactional Products  

Standard Bank

Management of the Business Current accounts portfolio within Business Transactional Products.

Managed Monthly performance reporting;

  • Developed pricing models for product portfolio;
  • Created financial business cases to verify viability of potential products and services
  • Supplied input into ongoing portfolio strategy to ensure financial targets were reached and;
  • Managed multiple stakeholder groups to provide both input as well as ensure financial strategy congruency.
Jan 2009Jul 2011

Financial Analyst - Personal and Business Banking

Standard Bank

Financial analyst assisting with the management of Business Current accounts within the Business Banking vertical.

  • Assisted the Financial Manager with preparation of forecasts for the specific product areas


Jan 2018Present

Masters in Business Administration

Gordon Institute of Business Science

In progress

Jan 2014Dec 2014

Post Graduate Diploma: Business Administration

Gordon Institute of Business Science

Management Development programme tailored towards professionals identified via talent structures for holistic businessdevelopment

Jun 2013Aug 2013

GIBS Direct - PMD Marketing Studies

Gordon Institute of Business Science

Marketing specific vertical

Jan 2006Dec 2008

Bachelor of Commerce (Finance)

University of KwaZulu-Natal

Bachelors in Commerce Degree at the University of Kwa-Zulu-Natal

Majors: Finance and Management

Computer Skills

MS Office (Word, PowerPoint, Excel, Outlook), SAP

Area of Expertise

Sales/Marketing Strategy
Competitive Intelligence
Relationship Management