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Through more than five years of working in Multi-Media Marketing and Social Media Marketing, I have developed an extremely diverse and ever-changing skill set with an effortlessly outgoing personality. I have applied these skills, with an incredible amount of passion, to my work within the travel and tourism industry for the city of St. Louis Park and the state of Minnesota as a whole.

Work History

Aug 2011Present

Director of Marketing

Discover St. Louis Park
  • Manage annual marketing budget and track actuals on an ongoing basis
  • Place, implement and track effectiveness of all marketing efforts
  • Oversee and execute all Social Media campaigns and content with use of Facebook, Twitter, Instagram and YouTube, using social media management and monitoring tools when applicable
  • Extensively monitor and report website traffic on a regular basis
  • Regularly update and oversee all website content
  • Keep up-to-date on social media trends, industry developments and new technologies while appropriately incorporating them into marketing efforts
  • Compose and send all in-house marketing emails and press releases
  • Oversee production and provide creative direction of all marketing materials such as printed materials, promotional items and miscellaneous collateral 
  • Create and manage all in-house graphic design materials using Adobe Creative Suite and delegate to external vendors when necessary
  • Point of contact for accounts payable and receivable
  • Facilitate and nurture relationships with organization's key stakeholders, vendors and Board of Directors
  • Secure grant funding through applicable sources, specifically the State of Minnesota's Tourism Department

Marketing and Communications Intern

Classic Stage Company
  • Performed target audience research and analysis.
  • Assisted with updates to Facebook page and company Wordpress blog.
  • Gathered content for questions and quotes for various media usage and marketing use
  • Assisted in disbursement of materials for grassroots marketing campaigns

Social Media Intern
  • Added to online growth of high-end, web-based  furniture marketplace through daily social media management 
  • Assisted in updating company's website through CMS Wordpress
  • Conceptualized marketing materials and programs
  • Drafted press releases
  • Assisted in dealer and client communications through B2B and B2C communication


John Basill (Former) President and CEO at Discover St. Louis Park

(Contact information by request)

Brent Snyder, Director of Sales at Discover St. louis Park

Kersten's strong and dedicated work ethic along with her great depth of knowledge and expertise in marketing has made her oextremely valuable to our organization. Her ability to understand trends while strategically tailoring it to meet the needs of our organization and our clients makes her an important asset to Discover St. Louis Park.

Todd Pernsteiner, Owner/Founder, Pernsteiner Creative Group

We have partnered with Kersten on a number of joint projects over the years. Her leadership and organization skills have helped make them extremely successful. Kersten's experience in social media and networking have also been crucial to aiding in continued marketing success.

Professional Affiliations

  • Explore Minnesota Tourism's Metro Tourism Committee and Social Media Sub-Committee
  • Minnesota Interactive Marketing Association
  • Advertising Federation of Minnesota
  • City of St. Louis Park's Arts and Culture Grant Committee



Mass Communications — Public Relations

Minnesota State University, Mankato

Focused studies on Public Relations, communication, social networking, publication design, search engine optimization, content management systems and journalistic standards.


Social Media Marketing
Extensive experience leveraging social media for business
Excellent ability to effectively connect and communicate with any individual
Google Analytics
Able to collect and analyze website data and relay information in a way that is easy to understand 
Creative Direction
Extensive experience overseeing in and out-of-house creative projects from start to finish
Graphic Design
Use of Adobe Creative Suite -  most familiar with Photoshop, InDesign and Illustrator
Video Production
Moderate experience shooting and editing video for use in marketing campaigns