Senior Marketing Manager
- Develop, implement, train, measure and manage social media marketing and social engagement efforts including web site, blog, LinkedIn and Facebook Groups, Twitter, Flickr, podcasts, videos and YouTube channel, resulting in increased traffic to web site by more than 219% and budget savings of more than $300K in less than 12 months.
- Monitor brand and analyze ROI results using Web 2.0 tools including Twitter, Google Alerts, online industry related groups, discussion boards and social networking groups, resulting in improved internal and external communications and strong brand presence.
- Edit, write and publish targeted digital messaging for online newsletters, web site, blog, videos and social networking groups including Linkedin, Facebook and Twitter for brand consistency.
- Recognized by numerous Social Media Marketing experts for use of Web 2.0 tools for brand identity marketing resulting in global speaking invitations at industry related meetings and conferences including, TWTRcon in Washington, DC, ERE Recruiting Summit 09 in New York, NY, ICHRIE in Atlanta, GA and Employment Branding Summit in Milan Italy.
Efforts led to 219% increase in web site traffic, increased brand awareness and annual advertising budget savings of more than $300K.