Kerri Carter

Kerri Carter

Tourism Research & Blogs

Other Work Experience and Skills

Computer Skills:  Proficient in Microsoft Office (Word, Excel, PowerPoint, Publisher, Outlook), Quicken, QuickBooks, Mindjet, WordPress, HubSpot, NVivo 7, ACT, and Adobe Photoshop CS2. Some SPSS knowledge.

Public Space Maintenance Experience:  Assisted maintenance of Austin, Texas parks and trails.

Other Marketing Experience:

  • Marketing Coordinator, Volunteer Board Member, Media Buyer and Media Planner for Edgeworks Film Festival.
  • Member of the Gatorbait Show Ski team from 1997-2001; Publicity Director 1999; Team Captain 2000; Top of the 4-tier pyramid!  Coordinated shows with other team members, marketed and promoted the team, fundraised, and exhibited team leadership skills.
  • Improved the marketing brochure for Bushwhacker Bend Winery.

Leadership Experience

  • Counselor for Peer Assistance and Leadership (PALS).  Responsible for teaching awareness, decision-making, problem-solving, and confidence skills to gifted students.
  • Worked with Youth Odyssey in the development of at-risk youth through adventure challenge programs.  Responsible for the activities of the youth and assisting with management of the trips and the students.  Voted Best Youth Counselor by the youth.
  • Trained water skiers and analyzed performance to the Gatorbait Show Ski team standards.

Work History

Work History
Dec 2013 - Present

Marketing Manager

Cycle and Travel

  • Research, organize, and publish new cycling tours.
  • Create, monitor, and maintain the Cycle and Travel website ( and Facebook media.
  • Write and publish blogs for the Cycle and Travel website using SEO strategy.
  • Research, implement, monitor, and maintain advertising (e.g. Google AdWords, Facebook, etc.)
Feb 2014 - Present

Research and Project Associate

Happy Planet Research LLC

  • Conduct extensive literature reviews and synthesize the notes for reporting and presentation purposes.
  • Participate as part of a team to conduct qualitative and quantitative research, including the development of data collection instruments (e.g. interview guides and quantitative surveys).
  • Produce reports and presentation slides based on findings.
  • Provide recommendations and ideas for the research design, planning, and implementation processes (e.g. using MindJet to create a toolkit plan).
  • Deliver project support for coordinating meetings, data collection, and site visits.
Sep 2013 - Dec 2013

Project Associate

Solimar International

  • Worked with SEO research, online survey creation, and editing proposals & marketing strategies.
  • Researched and organized for the development and marketing of sustainable tourism marketing projects and events.
  • Wrote and published travel & project-related blogs and other inbound marketing material for the company website and social media.
Oct 2009 - Jan 2010

Ambassador Program Leader

Cultural Embrace
  • Initiated, created, and monitored the Cultural Embrace Ambassador Program to increase awareness of the tourism brand.
Apr 2004 - Aug 2006

Marketing Coordinator

Rover Marine, Inc.
  • Initiated, coordinated, and implemented charter cruise add-on packages to increase revenue. 
  • Increased productivity and sales through creation of an efficient database.
  • Coordinated marketing for the tourism brand through direct mail, brochures, donations, trade shows, and more.
  • Planned and coordinated all types of events, including corporate functions and weddings.
  • Designed new handbooks for operation of ticket booths, office administration, and new employees.
  • Crewed the 135-foot tall ship and sightseeing cruise boat, and handled transactions for cruises. 
  • Trained new employees.
2006 - 2006

Compliance Unit Intern

U.S. Dept. of State: Bureau of Educ. and Cultural Affairs
  • Obtained United States Federal Secret Security Clearance.
  • Active with the Chief of the Compliance Unit in investigations, research, and government regulations.
  • Revised regulations of United States Exchange Visitor programs.
  • Wrote lead article in the Department of Homeland Security’s Fraud Digest to introduce the functions of the new Compliance Unit Office.
  • Assisted in deciding outcomes on sponsor and student complaints.
Dec 2001 - Nov 2003

Tenant Relations Manager

Transwestern Commercial Services
  • Initiated and created promotional material and new tenant information booklets.
  • Initiated, designed and implemented a website to make information easily available to tenants.
  • Handled tenant and employee complaints and work orders for service.
  • Managed capital improvements and purchase orders.
  • Designed and coordinated tenant functions and events.
  • Re-structured the office organization system to increase efficiency.
Apr 2001 - Dec 2001

Marketing Coordinator

E.M. Marketing Company
  • Created marketing proposals, organized and arranged volunteers and vendors, and coordinated media buys, press releases, and sponsorships for major, well-known city events.
  • Coordinated the U.S. Cellular US Open Windsurfing Regatta – prepared announcer’s script, reported media information, worked with judges on scoring, prepared awards banquet, designed official program, and lead registration for competitors.
Aug 2000 - Apr 2001

Marketing and Executive Assistant

Caldwell Capital Management Group
  • Marketed new artists through the radio and
  • Researched clients needing venture capital assistance.
  • Organized the CEO’s daily schedule and tasks.
May 2000 - Aug 2000

WDW Intern

Walt Disney World
  • Delivered daily guest service and collaborated with multiple departments to ensure quality in high volume areas of the Fortune 50 Company.
  • Demonstrated problem-solving and decision-making skills, handled multiple tasks, and worked well under pressure.
  • Volunteered for the Make-A-Wish Foundation to help make children's dreams come true.
  • Achieved a Ducktorate Degree by successfully completing the living, learning, and earning divisions of the Walt Disney World College Program, including courses led by the Disney Institute.
Aug 1997 - May 2000

Administrative Coordinator

Shoreline Management Company
  • Assisted the building property manager with yearly budgets and in ensuring tenant satisfaction.
  • Initiated and coordinated tenant functions and events.
  • Completed accounts payables, receivables, work order billing, semi-monthly payroll, payroll taxes, collections, and company insurance.


Oct 2013 - Present

Social Entrepreneurship Certificate

The George Washington University
Sep 2013 - Dec 2013

Inbound Marketing Certificate

HubSpot University
Aug 2009 - May 2010

Certificate in Project Management

University of Texas
Jan 2007 - Apr 2008

Master of Applied Science

Lincoln University
  • Second-Class Honours, Division I; Cumulative G.P.A.:  7.5
  • Dissertation – “Volunteer tourism:  an exploration of the perceptions and experiences of volunteer tourists and the role of authenticity in those experiences.”
  • Major Projects – Observation/Interviews of New Zealand Red Cross volunteers and the organization; tourism development and improvement project in the Kingdom of Tonga - ‘Eua Livelihoods Impact Assessment of the Role of Tourism.
Aug 1997 - May 2001

Bachelor of Business Administration

Texas A&M University - Corpus Christi
  • Magna Cum Laude; G.P.A. 3.84
  • Member of Beta Gamma Sigma



Dr. Joanna Fountain

Masters supervisor

Cherylyn Boyd

Tom Van Benschoten


U.S. State Department