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Summary

Highly motivated goal oriented, digital marketing product manager, and skilled technical leader with over nine years of professional experience. Strong foundation in technology and digital advertising with a high level understanding of communication, problem-solving, and critical thinking skills. Posses unique business marketing perspective including proven leadership qualities to effectively communicate with stakeholders internally and externally.  

Skills

Well experienced in analyzing and providing support to project teams to deliver accuracy of advertising technology with a company’s business goals. Variety of analytical skills with concentration on the marketing/advertising business process, decision models, agile methodology, use-cases and bridging gaps. Experience in managing and implementing systems for new products while using visual skills such as work flow diagrams, and wireframe prototypes. Technical, and Workflow skills include SQL-Server, Oracle Database, Google Analytics, MS Project, MS Visio, MS SharePoint, MS Office, MS Access, ibeacon technology/proximity marketing, Prezi, and Moqups. Extensive experience in media planning and buying, digital marketing strategy/execution and campaign management. 

Work experience

Apr 2016Current

Senior Digital Account Manager/Ad Systems Lead

Cox Media Group 

Senior Digital Account Manager (Atlanta, GA) Responsible for CMG's O&O digital campaign fulfillment and performance. Ensure campaign budget spend with appropriate delivery and pacing measures, pull and assess inventory projections, forecasts, and other pre-sales inventory analysis as required. Campaign Optimizations focused on driving performance metrics such as brand awareness or ROI to guarantee campaign delivery meets expected standards. Digital Ad Trafficking, testing and troubleshooting various ad creative types, while booking digital campaign orders in ad serving systems. Work with internal teams to identify and design new tools and systems to improve efficiency. Manage day-to-day operations of CMG's digital order management systems. Coordinate with CMG properties to ensure adoption of tools, best practices, and CMG Digital Revenue & Operations strategies. Support multiple SaaS providers within the ad technology stack, including troubleshooting, escalations, custom solutions, and technical and/or systemic guidance. Assisting with various special projects as needed.

Nov 2013Apr 2016

Manager of Digital Ad Operations

Cumulus Media

Manager of Stream Ad Operations (Atlanta, GA) Traffic, QA, and maintain all online advertising campaigns. Responsible for monitoring campaigns, and creating reports/analytics to make recommendations based off data insights. Provide optimization an yield management through various reporting tools. Responsible for implementing ad campaigns(audio and/or display) across various platforms(online, mobile, and devices). Ensure completeness of campaigns and provide analytics to support the local markets digital sales efforts .Work collaboratively with executive managers to recommend system modifications, leveraging understanding of advertiser and product performance to create business requirements documents for development teams. Conducted the implementation of user acceptance testing/data testing. Managed and evaluated systems to connect dots, see gaps, identify pitfalls, and poor designs for systems. Worked as liaison for implementing new Triton digital systems and support across 100 Cumulus markets, 400 stations, and websites.

Oct 2013Feb 2014

Sales Consultant

Best Buy-Computing and Tablets

Sales Consultant (Smyrna, GA) 10/2103-02/2014 Delivered unique customer value by developing strong relationships with customers and their technology questions. Use innovative training tools to stay up-to-date, driving profitable growth, while achieving both department and individual goals. Exceeded/met sales goals while using cutting-edge technologies and marketing practices to enhance meeting sales requirements. Operate POS cash register, handling an average of 75 transactions daily.

May 2006Oct 2013

Archives Analyst

National Archives and Records Administration

Archives Analyst GS-6 (Saint Louis, MO) Research, analyze, and respond to Armed Forces routine reference requests. Identify records requiring preservation and rehabilitation action. Prepare internal Military finding aids using database management and word processing. Guided several requirements elicitations techniques with an emphasis on focus groups, and survey/questionnaires. Daily performance in CMRS an oracle client server query and reporting system used to manage databases and develop scripts. Created work flow diagrams, wireframes, and prototypes to assist teams internally with new systems, or modifications to current systems. Responsible for conducting interface analysis which led to the utilization of CMRS 2.0, new innovative system used internally for records management.

Jan 2010Aug 2010

Marketing Analyst

Ameristar Casino/Home Nightclub

Ameristar Nightclub/ Marketing Analyst (Saint Louis, MO) Provided general marketing support and leads distribution to nightclub. Developed marketing strategies to promote and grow the brand, contact list included several thousands Integrated social networks i.e. Facebook & twitter into the club's interactions. Monitored and forecast analysis trends, consulted with upper level management on overall proficiency of campaigns Identified and recommended new solutions weekly to improve efficiency, lower cost, and increase revenue.

Education

Jun 2014Present

Currently taking Web/Mobile Development, Web/Mobile Design, and iOS Development

Treehouse Island,
2013

B.S.B.A Business Marketing 

University of Phoenix
2011

A.B.A. Business Management 

Saint Louis Community College

Certifications 

2017

Google Analytics Certification 

Cox Media Group 
2016

DFP Level 1  Exam

Cox Media Group
2013

DFP fundamentals for traffickers 

Cumulus Media