Senior Digital Account Manager/Ad Systems Lead
Cox Media Group
Senior Digital Account Manager (Atlanta, GA) Responsible for CMG's O&O digital campaign fulfillment and performance. Ensure campaign budget spend with appropriate delivery and pacing measures, pull and assess inventory projections, forecasts, and other pre-sales inventory analysis as required. Campaign Optimizations focused on driving performance metrics such as brand awareness or ROI to guarantee campaign delivery meets expected standards. Digital Ad Trafficking, testing and troubleshooting various ad creative types, while booking digital campaign orders in ad serving systems. Work with internal teams to identify and design new tools and systems to improve efficiency. Manage day-to-day operations of CMG's digital order management systems. Coordinate with CMG properties to ensure adoption of tools, best practices, and CMG Digital Revenue & Operations strategies. Support multiple SaaS providers within the ad technology stack, including troubleshooting, escalations, custom solutions, and technical and/or systemic guidance. Assisting with various special projects as needed.