Kenneth Brooks

Kenneth Brooks

SUMMERY

Objectives and Abilities

  • My goal in design is to make an impact, send a message, create interest and or inspire involvement.
  • Comprehend marketing strategies and offer design solutions and unique creative concepts supporting marketing goals and objectives 
  • Photo retouching, restoration, and manipulation
      • Ability to prioritize and manage multiple demands and develop projects within tight time-frames
      • Strong organizational and interpersonal skills

          Applications

          • Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premier, Captivate, and Acrobat)
          • Articulate StoryLine 2
          • QuarkXPress
          • Microsoft Word and PowerPoint

          Work History

          Work History
          2007 - Present

          Art Director/Graphic Designer

          Freelance Designer
          • Creative direction and design of a clinical research organization's global biannual oncology publication
          • Design and layout of several patient educational books about Hemophilia A, Hemophilia B, and von Willebrand disease (VWD)
          • Visual identity of Pfizer's Prescription For Health program, art direction and layout of sales aid and program's online patient support materials
          • Art direction and layout of invitations and support materials for various hemophilia related meetings and events 

          Clients: PharmaNet/i3, ENA Healthcare Communications, and RedHawk Communications, Inc.

          2003 - 2007

          Senior Art Director

          Edward Newland Associates Inc. (ENA)
          • Managed freelance illustrators, designers, and photographers, print vendors, press checks, and color proofs
          • Designed materials for direct to patient (DTP), direct to consumer (DTC) initiatives, patient education, and continuing medical education (CME) programs. Visual identity and support materials for live and pre-recorded web casts for the healthcare professional. Patient education books, brochures, and programs with adjusted reading levels to aid in understanding and compliance of patients with diabetes or bleeding disorders: hemophilia A, hemophilia B, and von Willebrand disease
          • Created eye catching and effective convention graphics, logos, and symposia materials for CSL Behring (formerly ZLB Behring) targeting both healthcare professionals and patients attending National Hemophilia Foundation (NHF) and the American Society of Pediatric Hematology/Oncology (ASPHO) annual conventions

          Clients: 

          Baxter BioScience, CSL Behring, CV Therapuetics, Neuronetics, Novartis, Novo Nordisk, Pfizer, and Wyeth BioPharma

          2002 - 2003

          Graphic Designer

          Design 446
          • Designed mailers, brochure inserts, floor plan redrawing/simplifying as well as photo manipulation and retouching

          Clients: K. Hovnanian, Millennium Homes, and Roseland Properties

          1999 - 2002

          Freelance Designer/Art Director

          Brookside Design
          • Photo retouching and composite photo editing of Fendi watches for upscale product catalog
          • Design and production of Aventis Behring’s blood plasma product re-launch materials for sales representatives. Conceptual design and development of brochures, inserts, and booklets for Albuminar®, Humate P® and Stimate®

          Clients: Taramax USA, Inc. (Fendi watches), Edward Newland Associates, Inc. (Aventis Behring), IMC Marketing

          1994 - 1999

          Associate Art Director

          IMC
          • Developed sales materials for two accounts, Johnson & Johnson Medical (Ortho McNeill, Prevacare®) and Philips Lighting
          • Designed conceptual covers and themes for sales meeting materials for Johnson & Johnson BAND-AID® Brand, First Aid, Home Health Care, and Johnson’s® Baby
          • Designed and produced several multi-media CDs for the Johnson & Johnson sales force. Static screens designed using Adobe Photoshop and Illustrator. Management of vendors to incorporate static screens with mpeg video and audio files
          • Produced mechanicals for new product packaging for Rubbermaid home health care line. Designed various sales materials (FSIs, Product Beauty Shots, Sellsheets and Product spec sheets) for the Johnson & Johnson sales team. Consumer based materials included Tear Pads, Free Standing Inserts, and Displays with Risers

          Clients: Johnson & Johnson, Philips Lighting, L'Oréal®, and Rubbermaid®

          Education

          Education
          1976 - 1979

          The City College of New York (CCNY)

          CME AND PATIENT EDUCATION

          MARKETING MATERIAL

          CONCEPTS ONLY