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An entrepreneur since 1972, Kenneth Brailsford has earned a reputation as a pioneer in network marketing and the development of herbal supplements. He is the founder and president of Zija International, the company behind commercial sales of the nutritional powerhouse plant moringa. Kenneth Brailsford discovered the potential in this plant when Western science began catching up with traditional cultures worldwide, which have used moringa to sustain populations for thousands of years. Using the expertise of his scientific team as well as his own marketing and sales acumen, Kenneth Brailsford now makes moringa's broad range of nutrients available to the public through Zija.Before founding Zija, Brailsford founded and built KEB Enterprises. A lending entity as well as the holding company for several franchises, KEB Enterprises maintains a portfolio that includes seven companies and more than two dozen properties. Brailsford continues to serve as the firm's managing partner.Brailsford began his entrepreneurial career in 1972 when he co-founded Nature's Sunshine, the world's first commercial producer of encapsulated herbs. By 1974, he had begun to focus the company on network marketing, a commission system based on recruitment and sales. The company expanded into publishing, as the co-creator of several herbal supplement and nutrition books, and a successful magazine. Shortly after selling his interests in the company, Mr. Brailsford bought another herbal company, then known as Nature's Labs. There, he focused on international development, and expanded the company into Europe, Asia, and Australia, before facilitating its sale.Kenneth Brailsford holds a Bachelor of Science in economics from Brigham Young University in Provo, Utah. He is an active member of the Church of Jesus Christ of Latter-Day Saints and a veteran of the United States Army. He and his wife Linda are the proud parents of six grown children.

Kenneth Brailsford Blog

Work experience

Jan 2004Present

Founder and Majority Share Holder

Zija International
Jan 1997Present

Founder and General Partner

KEB Enterprises, LLP
Jan 1985Jan 2000

Chairman President and CEO

Nature’s Labs, Inc.
Jan 1972Jan 1979

Co-Founder of Nature’s Sunshine, President

Nature’s Sunshine


Apr 1969


Brigham Young University