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Twenty+ years of professional experience with progressive responsibilities in new media, marketing, public relations, audience targeting, revenue generation, managing people, project management and relationship building. Since 2007 I have been running my own social media working closely with clients to design and implement digital strategies to achieve their goals. A list of services and clients can be found below.

I have a broad background across all facets of online work. The breadth of my skills includes leveraging social networks, viral marketing and writing/blogging. I have managed web sites, including a blog for which I served as managing editor and which enjoyed 2 million page views monthly.  My experience includes working for one of the largest global media brands in the world: AOL. During my tenure there, I drove the editorial direction for a number of niche demographics such as gay and lesbian, African-American, and people of faith. My work there included building and nurturing online communities and managing remote employees. In all of the areas in which I worked, engaging users with interactive tools played a key part. Prior to becoming a professional Internet addict, I worked in more traditional public affairs fields and as a development professional in non-profits.

Work experience

Dec 2007Present

Social Media Strategist

Freelance Consulting
  • Independent consultant working with clients in the U.K. and the U.S. to develop and implement new media /social media projects. Clients range from charities to start-ups to PR agencies.


  • Social Media Strategy
  • Social Media Training
  • Social Media Audits
  • Online Campaigns
  • Metrics Monitoring & Analysis
  • Marketing
  • Copywriting

Client Sampling:

  • The School of Artisan Food
  • Ariadne Human Rights Network
  • Liberty Living for Students
  • The Alexandria Trust
  • British Glass
  • Present.Me
  • Sustainable Food Trust
  • Gays The Word Bookshop
  • Ash Sakula Architects
  • Client Earth


Apr 2001Dec 2007

Managing Editor


•    Served as managing editor for all gay and lesbian content on AOL.•    Developed and directed, a destination featuring news, opinion, entertainment and gay culture.•    Served as daily editorial lead, wrote original articles and reviews, set editorial direction and calendar. •    Curated and built photo galleries, online video experiences and custom editorial content.•    Hired, trained and managed a national team of freelance writers. •    Managed online community via various social platforms including message boards, profiles, chats and blogs.•    Marketed site virally to web sites and blogs to increase traffic.•    Optimized site for search engines (SEO) to improve site visibility and overall sales and marketing value.•    Tracked and analyzed metrics pertaining to site traffic and competitive landscape.•    Served as media spokesman on behalf of the brand.•    Worked closely with external partners (Planet Out, HERE! TV, Sundance Channel), Time Warner companies (HBO, Turner Classic Movies) and AOL channels to develop successful promotions and features. •    Developed editorial packages to support sales efforts to attract national advertisers and sponsors. Accomplishments:•    Grew into one of the largest gay and lesbian Web properties on the Internet, with traffic of over 2 million page views a month and an engaged audience of 500,000+ unique visitors a month.•    Recognized for editorial excellence with awards for gay and lesbian programming and disabilities programming.•    Recognized by U.S. Center for Disease Control (CDC) for partnering to deliver PSAs on HIV and STDs to online communities.

Apr 1999Feb 2000

Director, Foundation and Corporate Funding

National Gay and Lesbian Task Force

Relationship Management Skills•    Initiated, developed and maintained relationships with large network of donor and volunteer contacts nationally.•    Identified, negotiated and closed financial deals with corporate partners.•    Cultivated financially rewarding relationships with foundations and wealthy individuals.•    Motivated and supported board trustees and volunteers.

Project Management Skills•    Created timelines, budgets and income/expense cash flow projections.•    Negotiated vendor contracts.•    Wrote and developed marketing materials.•    Researched grant prospects and wrote successful proposals. Managed grants and reports.

Accomplishments•    Conceptualized and executed a national corporate partnership program which increased revenue from corporate underwriters more than 600% in seven months. •    Wrote, secured and/or managed more than twenty-two grants during calendar year totaling approximately $1million in revenue from sources including the Ford Foundation, the Wells Fargo Foundation, the David Geffen Foundation and others.  •    Was a primary point person for the first national gay and lesbian civil rights organization to use the Internet as a community-building tool. Created and managed a partnership with the San Francisco/Silicon Valley-based “Digital Queers” organization, realizing an initial $250,000 contribution of equipment from sponsors.

May 1997Apr 1999

Development Consultant

Gill Foundation

Provided consulting services on fundraising, organizational development and philanthropic projects. Helped to expand the program component of the foundation from a one-person to a six-person operation with exponential growth in services to its constituents and national visibility. Conducted needs assessment and developed marketing and curriculum materials for use by a national faculty. Assisted in planning and executing two national conferences (OutGiving) for leading gay philanthropists.

Mar 1992Feb 1996

Director of Major Gifts / Special Projects

National Gay and Lesbian Task Force

See above regarding my work at the National Gay and Lesbian Task Force. The information combines details for two time periods in which I worked at the organization.

Oct 1988Feb 1992

Account Executive

Hayward International, Public Relations

Managed accounts in all areas of public affairs for a public relations firm with diverse client list (corporate, non-profit, government and international). Developed goal-oriented communications and promotional programs.

Jul 1987Sep 1988

Deputy Director of Public Affairs

Executive Office of the President of the United States

Executed public affairs activities for local and national conferences hosted by the White House Conference for a Drug-Free America involving high-level dignitaries including the President and First Lady, the Cabinet, members of Congress and others. Was spokesman to media, government agencies and the public.




University of Nevada-Reno